Customer Segment Analysis

The Customer Segment Analysis tab shows how customers are shopping. Notice how each customer segment appears to shop departments differently. Segment 1 spends across six areas, with the most money being spent on Men's Apparel. Segment 2 spends more on Electronics. Segment 3 spends the least overall and only shops four departments. Which categories are most frequently purchased by Segment 2?

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Customer Purchase Behavior

In addition to knowing what customers are buying and how they are buying it, you also must know when they are buying.

The Customer Purchase Behavior tab shows which days and times customers are making purchases by department.

What day and time of day does Electronics generate the most sales? Do these results vary by customer segment? Are customers purchasing higher gross margin products on certain days of the week or times of day?

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