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白皮書
Navigating the uncertain world of third-party cookies -
分析報告
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024 -
電子書
The insurance data and AI revolution -
分析報告
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 -
白皮書
Creating Meaningful Data-driven Customer Journeys -
電子書
Personalized advertising that you control -
白皮書
Improving HCP Engagement with Digital Analytics -
分析報告
SAS is a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023. -
電子書
Cracking Tomorrow's CX Code -
白皮書
Retail bank media networks: Monetize customer data with personalized offers and advertising -
電子書
The Path to a Single Customer View -
客戶案例
Modern, real-time marketing increases customer loyalty and revenue for property management company and its retail tenants -
分析報告
The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023 -
客戶案例
Predicting real-time insurance needs with hyperpersonalization -
客戶案例
Voetbalmedia uses martech from SAS to better engage with 1.4 million football players and enthusiasts -
白皮書
Cracking Tomorrow's CX Code -
分析報告
SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022 -
白皮書
Banking in 2035: global banking survey report -
白皮書
Banking in 2035: three possible futures -
白皮書
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
客戶案例
Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approach -
客戶案例
Protecting nature with dollars and sense -
客戶案例
Workplace solutions retailer creates compelling customer experience via data-driven marketing -
客戶案例
Integrated marketing improves results for marketers and customers -
客戶案例
A customer connection is the special ingredient -
客戶案例
Finland’s top retail bank applies AI to improve customer service and credit scoring -
客戶案例
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond -
客戶案例
Maximizing the reach and impact of an eHealth hub -
客戶案例
Complex telco product portfolio, maximum agility thanks to intelligent decisioning -
客戶案例
Reaching 3.6 million football fans via comprehensive marketing analytics -
客戶案例
Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences -
文章
The 5 new rules of retail -
文章
3 ways to rethink retail forecasting and demand planning -
文章
Reimagine marketing: Today, tomorrow and in times of disruption -
分析報告
The Total Economic Impact Of SAS Customer Intelligence 360 -
客戶案例
Using Customer Intelligence to optimise advertising sales -
文章
Customer data platform: What it is and why it’s important -
文章
Your customers aren’t afraid of new technologies. Are you? -
文章
Tread carefully with customer data platforms -
文章
Marketers and privacy -
文章
Digital transformation for SMBs -
文章
Five trends that will reshape customer experience -
文章
Under siege: Improving customer experience in banking -
客戶案例
Predictive analytics and AI deliver a winning fan experience -
文章
IoT: The customer experience accelerator you can't afford to ignore -
白皮書
The Real-Time and Predictive Commerce Playbook for CMOs -
文章
What big data has brought to the privacy discussion -
白皮書
Keys to robust credit risk modeling and decisioning for better customer experience -
文章
Effective real-time marketing -
白皮書
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
白皮書
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
文章
Contextual engagement -
文章
Data and the customer experience -
文章
台灣製造業再戰 10 年新標配：AIoT 如何助力工廠從自動化邁向智慧化 -
文章
迎向開放銀行第三階段，佈局「智慧中台」實現場景金融 -
文章
趨勢觀察／保險業接軌IFRS17 把握數位轉型契機 -
文章
AI如何改寫保險業機遇？迎向2030年保險業未來趨勢 -
文章
線下轉線上，企業的極速轉型！ -
文章
後Cookie時代，以AI打造「客戶決策平台」追緊消費者足跡 -
文章
疫情再襲零售業的備戰之道:如何提高需求預測準確度? -
文章
為何已導入 AI，營運效率還是 NG？讓 AI 上雲提升企業數位韌性 -
文章
資料科學家還在自己做資料清理與特徵工程？怎麼不讓 AutoML 來幫你！ -
文章
大和證券活用SAS AI科技 強化營業提案能力 -
文章
反洗錢大作戰，看AI如何助攻！ -
電子書
How Can Retailers Satisfy Today's Customers? -
白皮書
Data and the customer experience -
文章
How to improve your AI marketing skills -
文章
Building confidence in your customer experience -
文章
AI marketing: What does the future hold? -
文章
Three ways to improve real time marketing results -
白皮書
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services -
白皮書
Beyond The Campaign -
文章
Customer journey analytics goes mainstream -
白皮書
Using Data to Create Outcome-Based Customer Experiences -
白皮書
The Internet of Things: Marketing’s Opportunities and Challenges -
白皮書
Power your digital transformation with guided analytics -
電子書
How Customer Intelligence Is Energizing the Utilities Industry -
白皮書
Using Big Data to Enable the Omnichannel Retail Experience -
文章
What is marketing automation? -
文章
不用說，我都能懂!「機器學習」給零售業的新解方 -
文章
Real-time customer engagement is the future of experience management -
電子書
白皮書
Tomorrow's telco -
電子書
Improving Customer Experience -
文章
Harnessing the martech advantage -
白皮書
Getting to Why in Omnichannel Marketing Attribution -
白皮書
Marketing attribution: Giving credit where credit is due -
白皮書
Improve Customer Experience with Actionable Artificial Intelligence -
文章
R 'Ray' Wang: A conversation with a digital disruptor -
文章
IoT: The next best thing to reading your customer’s mind -
文章
Marketing for the midmarket -
白皮書
Redefining Brand Performance for the 21st Century -
文章
Linking data to the customer journey -
文章
Putting you at the frontier of the fan experience -
白皮書
Data Elevates the Customer Experience -
系列
Brand equity has a big role in RCI's strategy -
文章
Customer journeys: How to be ready when customers visit -
文章
Customer journey management: Eliminating missed opportunities -
文章
Small but mighty: Modern marketing for the midmarket -
白皮書
Operationalizing and Embedding Analytics for Action -
客戶案例
The right offer every time -
文章
The marketer's dream: Harmonic convergence -
文章
Customer segmentation for the new digital experience -
訪問
Using data to control unruly hotel pricing -
訪問
Q&A: What's your level of digital marketing maturity? -
訪問
How do you know if you’re ready for Hadoop? -
系列
The customer journey: Why you need journey maps -
文章
The modern marketing leader: Is your CMO ready? -
文章
Customer loyalty in a digital world: A new approach -
文章
Four multichannel marketing strategies that deliver exceptional customer experiences -
文章
Marketing measurement do's and don'ts -
文章
Out of size, out of mind -
文章
Empty shelves: The retail analytical talent deficit -
白皮書
The Architecture and Security of SAS® Marketing Operations Management -
文章
Moving beyond the ad server -
文章
The first step in building a better customer experience -
文章
The era of gargantuan data -
文章
Marketing optimization: Five lessons learned at a major US bank -
文章
Seven characteristics of the modern consumer -
白皮書
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers -
白皮書
Unleashing the Power of Text Analytics for Travel -
文章
Do marketers need real-time analytics -
文章
The digitization of everything – its impact on the buyer’s journey and marketing’s role -
文章
A lesson in customer service from Chick-fil-A President Dan Cathy -
分析報告
白皮書
Marketing Analytics for Manufacturing: Forging Customer Insights -
網路研討會
Real-Time Decision Manager -
網路研討會
Data and AI: Accelerators of Banking CX -
電子書
Brilliant decision? -
電子書
Operational Marketing: From Hard Work to Heroic Performance -
電子書
Retail Experimentation: The New Fundamentals -
電子書
Strategic Marketing: From aspirational to exceptional customer experience -
白皮書
AI and analytics are powering a demand planning and customer experience revolution -
白皮書
SAS Experience 2030 -
電子書
The Secrets of Delivering Exceptional Customer Experience -
白皮書
Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond -
白皮書
Experience 2030: Pulse Report -
白皮書
TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT -
白皮書
Experience 2030. The Future of Customer Experience is... NOW! -
電子書
In-the-Moment Marketing -
白皮書
SAS - Hospitality Provider -
白皮書
Delivering Experiences That Win Business and Build Loyalty -
電子書
Planning For CDP Success: A guided journey for choosing a customer data platform -
電子書
Customer experience - now and into the future -
白皮書
Where does marketing stop and advertising begin? -
客戶案例
Hyper-personalized offers help consumer finance company elevate the customer experience
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