Major League Soccer wins fans with analytics

Winning customers, keeping them and growing them into loyal fans of your business requires a deep understanding of the customer base. That principle applies to all organizations in every industry -- including sports.

Charlie Shin, Director of CRM and Analytics for Major League Soccer begins by gathering data on the League's fans and where they are on the engagement spectrum: Are they at the awareness stage? Or are they attending events, visiting the website and buying merchandise?

MLS answers these questions, determines the next best offer, personalization and more with analytics. Watch the short video below to get the scoop.