Industry Solutions
Sports Analytics
Deliver game-changing outcomes with confident decisions at every moment.
Why choose SAS® for sports analytics?
The SAS Vision for Sports Analytics
Communicate with your fans at the right time, through the right channel, with the right message. Empower your athletes to perform at their best. Sports analytics from SAS lets you transform data into valuable insights for better decisions – on fan engagement, player performance, venue optimization and profitability – on and off the playing field.
Get to Know Sports Analytics From SAS
Customer Success
Better Performance With SAS®
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French national rugby team boosts performance with AI and analytics
The French Rugby Federation counts on intelligence gleaned from SAS® Viya® on Microsoft Azure to guide coaching decisions and enhance player performance.
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Growing membership through better strategic decisions
British Rowing uses data and analytics to better understand the rowing community and encourage grassroots participation across the country.
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Delivering a winning fan experience with machine learning
The Orlando Magic uses mobile app data and machine learning from SAS to personalize marketing campaigns and analyze game data.
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Sending targeted communications to 3.6 million football fans
SAS helped KNVB set up a complete marketing analytics platform for fully data-driven segmentation of fans, volunteers, associations and active players, and more personalized communications.
How SAS Delivers Sports Analytics
Fan, venue and athlete data is growing exponentially. Data pours in from multiple sources, including digital communications, cameras that capture every moment during competition, and wearable technology that measures athlete health and performance. Analyzing this data is essential to accelerating digital transformation and enabling proactive decision making.
That’s why stakeholders from industry-leading sports organizations rely on sports analytics from SAS with embedded AI. This winning combination enables you to extract valuable insights that can lead to greater profitability. Better player health and performance. Increased fan engagement. And improved venue optimization.
Optimize
Optimize strategies for seating, ticket pricing, merchandise and more.
Predict
Predict fan trends and personalize marketing campaigns.
Discover
Find new sponsorship opportunities and add value to existing partnerships.
Evaluate
Evaluate the strengths and weaknesses of opponents and players and improve recruiting.
Analyze
Analyze and improve athlete performance.
Increase
Increase revenues, decrease expenses, manage budgets and produce higher ROIs.
Enabling Technologies
Accelerate Data-Driven Decision Making
Explore More on Sports Analytics
VIDEO
Improving On-Court Performance With Help From SAS®
The NBA's Orlando Magic uses data from motion capture cameras to analyze player movement and help the coaching staff make better game-time decisions.
BLOG POST
Why Venue Optimization Is Critical & How It Works
Discover how you can maximize revenue (or fans in stands) under ever-changing COVID-19 restrictions – and in a post-pandemic world.
INSIGHTS
Analytics Insights
Get the latest analytics news, views and best practices from the brightest minds in the business.
