探索营销相关的电子书、白皮书、网络研讨会等资源
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新闻稿
营销技术专家解读2025年关键趋势 -
新闻稿
SAS a Leader in cross-channel marketing hubs per global research firm -
分析报告
SAS is a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 -
电子书
Real-Time Hyperpersonalization in Hospitality -
新闻稿
AI gold rush? New APAC research reveals major gap between AI Leaders and Followers -
新闻稿
New report: Undisciplined MarTech impedes customer trust -
新闻稿
最新研究发现：首席营销官拥抱生成式AI，但仍存在认知差距 -
白皮书
Navigating the uncertain world of third-party cookies -
客户案例
Leading cruise line personalizes passengers’ onboard experience in real time -
新闻稿
Analysts laud SAS’ innovation in AI, marketing, risk and fraud solutions -
新闻稿
New SAS GenAI tools for marketers leverage Amazon Bedrock -
分析报告
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024 -
电子书
The insurance data and AI revolution -
分析报告
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 -
客户案例
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer -
白皮书
Creating Meaningful Data-driven Customer Journeys -
电子书
Personalized advertising that you control -
白皮书
Improving HCP Engagement with Digital Analytics -
分析报告
SAS is a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023. -
电子书
Cracking Tomorrow's CX Code -
白皮书
Retail bank media networks: Monetize customer data with personalized offers and advertising -
电子书
The Path to a Single Customer View -
客户案例
Predicting real-time insurance needs with hyperpersonalization -
客户案例
One airport operator is making every journey personal for passengers -
客户案例
Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiasts -
新闻稿
保持韧性还是持续脆弱？SAS发布2023年十大趋势预测 -
白皮书
Cracking Tomorrow's CX Code -
分析报告
SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022 -
白皮书
Banking in 2035: global banking survey report -
白皮书
Banking in 2035: three possible futures -
白皮书
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
客户案例
Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approach -
客户案例
Protecting nature with dollars and sense -
客户案例
Workplace solutions retailer creates compelling customer experience via data-driven marketing -
新闻稿
Preparing for the next disruption: 10 analytics trends to watch in 2022 -
客户案例
Integrated marketing improves results for marketers and customers -
客户案例
A customer connection is the special ingredient -
客户案例
Finland’s top retail bank applies AI to improve customer service and credit scoring -
客户案例
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond -
客户案例
Maximizing the reach and impact of an eHealth hub -
客户案例
Complex telco product portfolio, maximum agility thanks to intelligent decisioning -
客户案例
Reaching 3.6 million football fans via comprehensive marketing analytics -
客户案例
Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences -
文章
The 5 new rules of retail -
文章
3 ways to rethink retail forecasting and demand planning -
文章
Reimagine marketing: Today, tomorrow and in times of disruption -
分析报告
The Total Economic Impact Of SAS Customer Intelligence 360 -
客户案例
Using customer intelligence to optimize advertising sales -
文章
Customer data platform: What it is and why it’s important -
文章
Your customers aren’t afraid of new technologies. Are you? -
文章
Tread carefully with customer data platforms -
文章
Marketers and privacy -
文章
Digital transformation for SMBs -
文章
Five trends that will reshape customer experience -
文章
Under siege: Improving customer experience in banking -
客户案例
Predictive analytics and AI deliver a winning fan experience -
客户案例
Telecom calls on automation to improve market position -
文章
IoT: The customer experience accelerator you can't afford to ignore -
白皮书
The Real-Time and Predictive Commerce Playbook for CMOs -
文章
大数据引发的隐私讨论 -
白皮书
Keys to robust credit risk modeling and decisioning for better customer experience -
文章
Effective real-time marketing -
白皮书
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
白皮书
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
文章
Contextual engagement -
文章
Data and the customer experience -
电子书
How Can Retailers Satisfy Today's Customers? -
白皮书
Data and the customer experience -
文章
How to improve your AI marketing skills -
文章
Building confidence in your customer experience -
文章
AI marketing: What does the future hold? -
文章
Three ways to improve real time marketing results -
白皮书
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services -
白皮书
Beyond The Campaign -
文章
Customer journey analytics goes mainstream -
白皮书
Using Data to Create Outcome-Based Customer Experiences -
白皮书
The Internet of Things: Marketing’s Opportunities and Challenges -
白皮书
Power your digital transformation with guided analytics -
电子书
How Customer Intelligence Is Energizing the Utilities Industry -
白皮书
Using Big Data to Enable the Omnichannel Retail Experience -
文章
What is marketing automation? -
文章
Real-time customer engagement is the future of experience management -
电子书
白皮书
Tomorrow's telco -
电子书
Improving Customer Experience -
文章
The marketing analytics must-haves -
文章
Harnessing the martech advantage -
白皮书
Getting to Why in Omnichannel Marketing Attribution -
白皮书
Marketing attribution: Giving credit where credit is due -
白皮书
Improve Customer Experience with Actionable Artificial Intelligence -
文章
R 'Ray' Wang: A conversation with a digital disruptor -
文章
IoT: The next best thing to reading your customer’s mind -
文章
Marketing for the midmarket -
白皮书
Redefining Brand Performance for the 21st Century -
文章
Linking data to the customer journey -
文章
Putting you at the frontier of the fan experience -
系列
数字化转型：看美国联信银行如何“从握手之交到亲如一家” -
白皮书
Data Elevates the Customer Experience -
系列
Brand equity has a big role in RCI's strategy -
文章
Marketing operations: Five core competencies you must master -
文章 Customer experience management: What it is and why it matters
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文章
Customer journeys: How to be ready when customers visit -
文章
Customer journey management: Eliminating missed opportunities -
文章
Small but mighty: Modern marketing for the midmarket -
白皮书
Operationalizing and Embedding Analytics for Action -
客户案例
The right offer every time -
文章
The marketer's dream: Harmonic convergence -
文章
Customer segmentation for the new digital experience -
访谈
Using data to control unruly hotel pricing -
系列
The customer journey: Finding the buy signal -
访谈
Q&A: What's your level of digital marketing maturity? -
访谈
How do you know if you’re ready for Hadoop? -
系列
The customer journey: Why you need journey maps -
文章
Keeping your customers happy with assortment optimization -
文章
The modern marketing leader: Is your CMO ready? -
文章
Customer loyalty in a digital world: A new approach -
客户案例
Optimization delivers more revenue while slashing marketing costs -
文章
Four multichannel marketing strategies that deliver exceptional customer experiences -
文章
Marketing measurement do's and don'ts -
文章
Out of size, out of mind -
文章
Empty shelves: The retail analytical talent deficit -
白皮书
The Architecture and Security of SAS® Marketing Operations Management -
文章
Moving beyond the ad server -
文章
The first step in building a better customer experience -
文章
The era of gargantuan data -
文章
Marketing optimization: Five lessons learned at a major US bank -
文章
Seven characteristics of the modern consumer -
白皮书
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers -
文章
Improving customer experience with digital marketing -
文章
Three tips for data-driven marketing from the Las Vegas Sands -
白皮书
Unleashing the Power of Text Analytics for Travel -
文章
Four ways Vail Resorts creates epic experiences -
文章
Do marketers need real-time analytics -
文章
The digitization of everything — its impact on customer experience -
文章
The digitization of everything – its impact on the buyer’s journey and marketing’s role -
文章
A lesson in customer service from Chick-fil-A President Dan Cathy -
分析报告
白皮书
Marketing Analytics for Manufacturing: Forging Customer Insights -
视频
Brian Solis on making business more human -
文章
洞察页面
Multichannel Marketing: What it is and why it matters -
文章
洞察页面
Digital Marketing: What it is and why it matters -
文章
洞察页面
Customer Analytics: What it is and why it matters -
文章
洞察页面
Personalization: What it is and why it matters -
Primer
Marketing Analytics: What it is and why it matters -
文章
洞察页面
Digital Transformation: What it is and why it matters -
文章
洞察页面
Big Data Marketing: What it is and why it matters -
客户案例
Hyper-personalized offers help consumer finance company elevate the customer experience -
网络研讨会
Data and AI: Accelerators of Banking CX -
电子书
Brilliant decision? -
电子书
In-the-Moment Marketing -
白皮书
Delivering Experiences That Win Business and Build Loyalty -
白皮书
SAS - Hospitality Provider -
电子书
Strategic Marketing: From aspirational to exceptional customer experience -
电子书
Retail Experimentation: The New Fundamentals -
白皮书
AI and analytics are powering a demand planning and customer experience revolution -
白皮书
Experience 2030. The Future of Customer Experience is... NOW! -
白皮书
TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT -
电子书
Operational Marketing: From Hard Work to Heroic Performance -
白皮书
SAS Experience 2030 -
电子书
The Secrets of Delivering Exceptional Customer Experience -
白皮书
Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond -
白皮书
Experience 2030: Pulse Report -
电子书
Planning For CDP Success: A guided journey for choosing a customer data platform -
白皮书
Where does marketing stop and advertising begin? -
电子书
Customer experience - now and into the future
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