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电信、媒体和科技分析资源
浏览最新的电子书、白皮书、分析报告等。
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分析报告
Chartis RiskTech Quadrant for Model Risk Management, 2024Chartis names SAS a leader in both Model Risk Governance and Model Validation, 2024.
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电子书
5 Tips for Using GenAI to Improve Customer ExperienceImagine predicting customer needs, automating tasks and generating personalized content — all while improving your bottom line. Generative AI is reshaping how businesses use data, enabling smarter decisions and streamlined operations. This guide offers actionable advice on how to harness GenAI's full potential, covering key tips for data management, governance and transparency. Ready to transform your business? Download the e-book now to discover how SAS and AWS can help you harness the power of GenAI.
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分析报告
Chartis RiskTech100 2025SAS ranks #2 overall in the prestigious Chartis RiskTech100, 2025. Six category wins are AI for Banking, Balance Sheet Risk Management, Behavioral Modeling, Enterprise Stress Testing, IFRS 9 and Model Risk Management.
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白皮书
Navigating the uncertain world of third-party cookiesSAS Whitepaper
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分析报告
SAS 在 2023 年第二季度被《Forrester Wave™：AI 决策平台》评为领军软件。《Forrester Wave™：AI 决策平台》2023 年第二季度认可 SAS 为世界一流的无缝集成决策分析软件。
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客户案例
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyondTelefónica Ecuador accelerates digital transformation, improves campaigns and achieves growth via intelligent decisioning powered by SAS.
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客户案例
Complex telco product portfolio, maximum agility thanks to intelligent decisioningGerman telco provider 1&1 works with SAS and partners to improve offer management, accelerate time to market and enhance the customer experience.
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客户案例
Using customer intelligence to optimize advertising salesREA Group uses SAS to get a clearer view of its digital advertising
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客户案例
Revolutionizing marketing campaigns with AIAlliant relies on machine learning to create qualified marketing audiences for its clients.
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客户案例
Telecom calls on automation to improve market position Vodafone Ukraine reduces customer churn by 30 percent with SAS Customer Intelligence.
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文章
Customer journey analytics goes mainstreamDigitally enhanced customer experiences that cross traditional and digital channels is an expectation for consumers. This means timely, relevant communications.
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电子书
Customer experience - now and into the futureExperience 2030: Research reveals 5 key themes driving customer experience. Build a forward-looking customer experience framework.
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白皮书
Where does marketing stop and advertising begin?The demise of third-party cookies will undoubtedly present a huge challenge for organizations when accessing the data needed for marketing and advertising purposes. Learn the three strategic actions that brands should take to be successful in preparing for MadTech, which combines marketing and advertising technologies.
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白皮书
Delivering Experiences That Win Business and Build LoyaltyTo help business leaders become competitive with their CX offerings and confident about the returns on their CX technology investments, this report delves into the specifics of what distinguishes CX champions from the rest of the pack.
