Industry Solutions
Sports Analytics
Deliver game-changing outcomes with confident decisions at every moment.
Why choose SAS® for sports analytics?
The SAS Vision for Sports Analytics
Communicate with your fans at the right time, through the right channel, with the right message. Empower your athletes to perform at their best. Sports analytics from SAS lets you transform data into valuable insights for better decisions – on fan engagement, player performance, venue optimization and profitability – on and off the playing field.
Get to Know Sports Analytics From SAS
Customer Success
Better Performance With SAS
-
French national rugby team boosts performance with AI and analytics
The French Rugby Federation counts on intelligence gleaned from SAS® Viya® on Microsoft Azure to guide coaching decisions and enhance player performance.
-
Growing membership through better strategic decisions
British Rowing uses data and analytics to better understand the rowing community and encourage grassroots participation across the country.
-
Delivering a winning fan experience with machine learning
The Orlando Magic uses mobile app data and machine learning from SAS to personalize marketing campaigns and analyze game data.
-
Sending targeted communications to 3.6 million football fans
SAS helped KNVB set up a complete marketing analytics platform for fully data-driven segmentation of fans, volunteers, associations and active players, and more personalized communications.
How SAS Delivers Sports Analytics
Fan, venue and athlete data is growing exponentially. Data pours in from multiple sources, including digital communications, cameras that capture every moment during competition, and wearable technology that measures athlete health and performance. Analyzing this data is essential to accelerating digital transformation and enabling proactive decision making.
That’s why stakeholders from industry-leading sports organizations rely on sports analytics from SAS with embedded AI. This winning combination enables you to extract valuable insights that can lead to greater profitability. Better player health and performance. Increased fan engagement. And improved venue optimization.
Optimize
Optimize strategies for seating, ticket pricing, merchandise and more.
Predict
Predict fan trends and personalize marketing campaigns.
Discover
Find new sponsorship opportunities and add value to existing partnerships.
Evaluate
Evaluate the strengths and weaknesses of opponents and players and improve recruiting.
Analyze
Analyze and improve athlete performance.
Increase
Increase revenues, decrease expenses, manage budgets and produce higher ROIs.
Enabling Technologies
Accelerate Data-Driven Decision Making
Explore More on Sports Analytics
VIDEO
Improving On-Court Performance With Help From SAS®
The NBA's Orlando Magic uses data from motion capture cameras to analyze player movement and help the coaching staff make better game-time decisions.
BLOG POST
Why Venue Optimization Is Critical & How It Works
Discover how you can maximize revenue (or fans in stands) under ever-changing COVID-19 restrictions – and in a post-pandemic world.
INSIGHTS
Analytics Insights
Get the latest analytics news, views and best practices from the brightest minds in the business.
Interested in our collegiate athletics solutions?
关于球迷的一切
球迷们一直是主唱。而现在，他们有了更多的方式来提高音量。使用我们的运动分析，能够发现如何在联赛和球队的网站、社交媒体渠道和公众论坛上积极地参与球迷互动。从而进行设计、创建和测试个性化沟通，让球迷们谈论您的品牌和探索您的数字化内容。SAS提供客户智能解决方案，让您能够：
- 了解球迷的喜好和行为。
- 保留住持有赛季套票的球迷并吸引新球迷，提高收入。
- 通过更加个性化和更相关的沟通与促销活动，加强球迷体验，培养高价值球迷。
实现竞技场和业务的成功
SAS®分析技术可以帮助您发现吸引球迷的新方法，并能留住他们。 当球迷的可支出费用降低，他们会更愿意留在家里看电视直播，这将是非常严重的问题。您的门票商品销售和营销回报都会受到冲击。SAS对您的业务利润各个方面提供更卓越的洞察，让您能够在竞技场和业务上取得成功。采用SAS运动分析解决方案，您可以：
- 为每个市场细分确定最佳的动态定价模型。
- 对您的赞助商提供准确的ROI衡量。
- 预测哪些赞助促销活动能够取得成功。
- 从优惠到促销，优化您的场内收入。
- 通过改善规划和预算的准确度来提高利润。
- 通过业务细分来衡量和最大化您的整体绩效。
个性化
球迷们一直是主唱。而现在，他们有了更多的方式来提高音量。使用我们的运动分析，能够发现如何在联赛和球队的网站、社交媒体渠道和公众论坛上积极地参与球迷互动。球迷想要知道他们喜欢的球员的更多信息，这些球员常常并非那些总打关键时间的主要球员。利用来自社交媒体、移动设备和电子邮件的球迷数据，确定哪一个球员是球迷想要了解得更多。从而进行设计、创建和测试个性化沟通，让球迷们谈论您的品牌和探索您的数字化内容。SAS运动分析解决方案可以帮助您：
- 精确衡量社交媒体中球迷的情感，快速做出反应。
- 管理您的数字内容，由谁在何地以何种方式来访问。
- 提供更多有创意吸引人的关于球员和比赛的统计信息。
- 提供互动性更强的球员统计比较（梦幻组合）。
获得最合适的球员，获得比赛表现的更好洞察
确定并获取最有可能带来震撼性胜利的球员。使用不同的数据源：比赛数据、教练和裁判的报告、全景数据、生物特征数据、新球员表现跟踪等等，应用世界上最成熟的分析技术，解析出有价值的洞察，以备您随时随地需要时都可以访问，不论您是在办公室，还是在体育场里通过移动设备访问。采用SAS运动分析解决方案，您可以：
- 对球员进行更好的预测分析和评级。
- 预估球员的安全问题并防止伤病。
- 对每场比赛的效率进行分析，促进实时的竞赛智能。
- 获得球员招募的更好洞察。
