零售业全渠道分析

电子商务和特制品

电子商务和特制品零售商如何使用 SAS^®

支持一体化商业，并确保整个零售运营过程中一致、优化的客户体验。

采用分析性销售、智能营销和集成数据策略。

通过优化促销策略和减价定价策略来提高主要销售收入和利润。

Featured Customer | Shop Direct

Shop Direct has transformed from a traditional catalogue business into one of the UK’s leading digital retailers, using SAS to deliver award-winning, personalized customer experiences.

SAS provides a strong modeling environment for us to test and learn how customers respond to the personalized experience we offer them, helping us on our journey of continuous improvement. Neil Chandler CEO of Financial Services Shop Direct