Industry Solutions
Hospitality Data Analytics
Create exceptional experiences that elicit loyalty with customer-centric marketing powered by embedded AI.
Why choose SAS® for hospitality data analytics?
The SAS Vision for Hospitality
SAS believes that the hospitality industry is poised for exponential growth around real-time analytics and behavior-based segmentation, and we have the technology, experience and expertise to help you harness that growth. SAS can help you simplify data management for even the most complex data. Easily build models with embedded AI. And get your most intricate customer journey visions into production. From orchestrating automated marketing environments, to implementing rules-based loyalty triggers, to optimizing revenue, SAS is your trusted partner.
Smart Buildings & Location Analytics for a Better Customer Experience
Customer Success
Better Performance With SAS
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Hitting the jackpot with a new analytics strategy
SAS gives Foxwoods Resort Casino a holistic view of resort operations, enabling the company to determine optimal staffing, enhance the guest experience and maximize profits.
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Improving tourism planning
SAS helps DER Touristik better plan for the future with fast, reliable forecasting.
How SAS Delivers Hospitality Data Analytics
Ensure your success in an evolving digital world. No matter which hospitality sector you are in, our industry-leading analytics with embedded AI can accelerate your digital transformation, enabling you to deliver more personalized experiences and increase revenue.
Customer Experience
Personalize every customer interaction in real time, and create customer experiences that matter. Gain your customers' trust, and keep it.
Fraud Detection & Prevention
Detect and prevent opportunistic and organized fraud – and radically reduce their impact on your business – with our end-to-end solution for detecting and preventing anti-money laundering, procurement fraud, loyalty fraud and more.
Customer Data Platform & Beyond
Collect, manage, optimize and maintain your data to drive faster, better decision making.
Total Revenue Management
Forecast and optimize pricing for your ancillary revenues on your journey toward total revenue management.
Operations & Planning
Analyze streaming data, uncover hidden insights with AI and make intelligent, real-time decisions in the environment of your choice.
Expert Consulting
Make SAS a part of your team, using our data scientists to execute your analytics project and fill your short-term needs.
Enabling Technologies in Hospitality
Accelerate Data-Driven Decision Making
Explore More on Hospitality Data Analytics
Webinar
Keys to the Kingdom: The Necessity of Analytics in Gaming and Hospitality
Learn how to apply analytics to the data you already have to capitalize on digital transformation, improve the customer experience and boost your bottom line.
Webinar
Boost CX + Find Hidden Revenue Opportunities With Real-Time Analytics
Learn how real-time analytics offers a genuine competitive edge as the hospitality and gaming industry finds its way forward.
Webinar
Deploying Advanced Analytics in Counter-Fraud and Abuse Detection in Loyalty Programs
Find out how advanced analytics can protect your loyalty program from fraud while safeguarding your profits and reputation.