SAS® CUSTOMER INTELLIGENCE 360
A one-stop-shop for quickly creating and personalizing customer experiences that boost your business.
Delivering highly relevant, personalized and seamless customer experiences across different devices and multiple channels can seem like a real challenge. SAS Customer Intelligence 360 makes it easier to tackle – with a machine learning algorithm that works in the background without you even noticing. Until you want to.
WHAT SAS® CUSTOMER INTELLIGENCE 360 CAN DO FOR YOU
Just pick your use case and start to personalize your digital touchpoints right away. Afterwards, you can follow a natural growth path, adding more capabilities as your knowledge grows over time.
PERSONALIZATION AND RECOMMENDATION
Deliver truly personalized experiences and recommendations using powerful AI features
GUIDED ANALYTICS
Easily collect and unify data to understand your customers through guided analytics
CUSTOMER JOURNEY OPTIMIZATION
Optimize the journey of your customers and engage them dynamically in real-time
BE CLOSER TO YOUR CUSTOMERS THAN EVER
Building lasting engagement with your customers means showing that you understand them as their personal circumstances change. You must know whether they want low cost products, or an empathetic approach so they feel valuable to you. Achieving this level of intimacy is all about communication – enabling your customer facing teams to co-ordinate their messages. Our expert in the field of CX answers FAQ and discusses how our market leading Cross-Channel Campaign Management solution can help do this by eliminating silos, supporting customers with one voice, and offering a unique CX.
PERSONALIZATION AND RECOMMENDATION
Turn data into value with personalized recommendations and smart retargeting
What’s the most efficient way to generate sales and build retention? Recommending products and services in the right context, at the right time then retargeting in a smarter way. By analyzing all available data, integrating with offline systems, and comparing millions of shopping carts, powerful machine learning enables you to offer your customers engaging, personalized content. Then you can retarget offers with 30% improved conversion or know when retargeting just won’t get uptake, so you’ll enjoy zero budget waste.
- Make recommendations based on the interests of similar visitors
- Show offers based on customer preferences and previously viewed content
- Build your own predictive models
- Generate instant recommendations based on content your customers are exploring
- Create relevant customer experiences through personalized messages
- Deploy smart retargeting that generates revenue rather than annoys your customers!
GUIDED ANALYTICS
How to understand the true needs of your customers
It’s not just about the data you collect. It’s about the people behind the data. With a deep understanding of your customers, you will rapidly generate insights for more relevant offers, better targeted activities and smarter use of your marketing budget.
- Effortlessly collect web and app data about all your visitors
- Build an omni-channel customer view that includes offline sources
- Easily add meanings to the data that are unique to your business
- Benefit from analytical algorithms for highly accurate marketing attribution
- Benefit from automatic reports that deliver meaningful insights
CUSTOMER JOURNEY OPTIMIZATION
How to guide your customers to where they want to go
If visitors get lost on your website you can quickly lose them as a customer. So, simply show them the way by tailoring their experience to their individual needs – with custom user journeys that dynamically respond to visitors’ interests and are consistent across all channels.
- Visualize the paths visitors take through your website
- Graphically sequence activities to track and direct customer journeys
- Optimize content for each visitor to your site in real-time
- Create unique journeys for different customer segments
- Track behaviors to optimize journeys even for anonymous visitors
TEST AND LEARN
How to get the most out of your digital touchpoints
Do you really know if your digital campaign performs to its full potential? Find out by rigorously testing the efficiency of each component and exploring in detail which combination of messages on which channels improves your conversion rate the most.
- Simply identify the best performing content through A/B Tests
- Optimize your tests through AI
- Explore multiple content and channel combinations at the same time
- Automatically discover new, actionable customer segments
- Receive smart reporting with action insights
EXPLORE MORE ON SAS® CUSTOMER INTELLIGENCE 360
BECOME PART OF A BIG SUCCESS STORY
“We cut campaign design from six weeks to one day and increased our conversions tenfold.”
“We believe that data is the new lifeblood to steer our service offerings to customers in the most effective and efficient way.”
“We’re able to dive deeper into the customer journey than we could in the past.”
“The CI360 platform itself has been a real ‘wow’ experience, but just as important, SAS has shown respect for our reality.”
THE SECRETS OF DELIVERING EXCEPTIONAL CUSTOMER EXPERIENCE
Today’s customers are more demanding than ever. They want highly relevant, personalized, and seamless experiences, no matter which channels or devices they choose to use. And they’ll prioritize their spending with organizations that can deliver it. In this ebook, you’ll hear about 4 organizations who have radically improved their customer experience and marketing performance with the help of customer intelligence analytics, embracing analytics and AI to delight their customers.
