Telecom, Media & Technology Analytics

Gain insights from audience data to grow viewership and boost ad revenue with powerful digital media analytics

Digital media analytics solutions

Grow your viewership and ad revenue with digital media analytics that clean, manage and transform audience data into insights for faster, trusted decisions.

Improve Media Sales With AI and Machine Learning

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SAS in Media: Facts & Figures

>270

media companies use SAS worldwide

>80

countries with SAS media customers

1976

SAS began helping companies make decisions using data and analytics

Powerful digital media analytics solutions for your media business

Deliver hyperpersonalized experiences and increase engagement with deep audience insights and fast, intelligent decisions.

Ad inventory & audience analytics solutions

Optimize and manage inventory, pricing, targeting, capacity and ROI.

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Media customer experience solutions

Personalize customer experiences in real time and at scale.

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Choose SAS: A leader in digital media analytics

Personalize audience experience based on fast, trusted data and AI decisions using SAS^® Viya^®.

Show quantifiable ROI to ad buyers and speed up proposal building with real-time data.

Rapidly respond to advertisers' requests, make pricing decisions, increase ad inventory control and define your audience.

Reduce costs, make the best pricing decisions and realize value faster.

Maximize profitability for advertisers, publishers and content providers while maintaining trust.

Discover how SAS Viya can help

Recommended resources for digital media analytics

Industry Overview

Analytics for Media

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Solution

Customer intelligence-driven advertising

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White paper

Where Does Marketing Stop and Advertising Begin? Navigating the New World of MadTech

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Solution brief

Build an AdTech Stack With Embedded Advertising Intelligence

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Explore resource hub

We help our customers innovate for tomorrow

10%

MAFRA media group, the largest multimedia house in the Czech Republic achieved faster, more efficient campaign management and increased ad revenue by 10%.

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60 billion

ITV achieved highly-targeted, real-time ad decisioning at scale. The company went from serving 36 billion to 60 billion ad impressions per year into streaming platforms.

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1,500

REA Group relies on SAS for granular, rapid advertising inventory management. The company manages 1,500 campaigns on one end-to-end platform each month.

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In the spotlight

SAS AdTech Solutions

Learn about the fully independent, first-party ad serving solution that lets you plan, manage, forecast, serve, optimize and measure your ad inventory across all platforms.

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SAS is a leader in analytics solutions

SAS is a Leader in The Forrester Wave^™: Customer Analytics Technologies, Q2 2024