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Explore resources related to telecom, media & technology analytics & discover how SAS solutions transform your business
Telecom, Media & Technology Analytics Resources
Browse the latest e-books, white papers, analyst reports and more.
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- MÜŞTERİ HİKAYESİ Using customer intelligence to optimize advertising salesREA Group uses SAS to get a clearer view of its digital advertising
- Çözüm Özeti Personalize your viewers' experience using real-time advanced analyticsSAS provides a unified platform for marketers and analysts to deliver an engaging OTT subscriber experience. Marketers can build and optimize complex subscriber journeys, while analysts are equipped with modern machine learning algorithms and flexible deployment methods.
- MÜŞTERİ HİKAYESİ Telecom calls on automation to improve market position Vodafone Ukraine reduces customer churn by 30 percent with SAS Customer Intelligence.
- Makale Customer journey analytics goes mainstreamDigitally enhanced customer experiences that cross traditional and digital channels is an expectation for consumers. This means timely, relevant communications.
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- Rapor Where does marketing stop and advertising begin?The demise of third-party cookies will undoubtedly present a huge challenge for organizations when accessing the data needed for marketing and advertising purposes. Learn the three strategic actions that brands should take to be successful in preparing for MadTech, which combines marketing and advertising technologies.
- E-Kitap Customer experience - now and into the futureExperience 2030: Research reveals 5 key themes driving customer experience. Build a forward-looking customer experience framework.