As Türk Telekom, we are providing personalized experience by putting customers’ requirements first.
Türk Telekom has completed an analytics platform modernization project in cooperation with SAS.
Turkey’s leading company of communication and convergence technologies used SAS Viya to optimize 300 analytical models and enabling them to be managed on a single platform.
Türk Telekom used SAS Viya for this project.
Putting the customers’ requirements first by providing personalized experience
In collaboration with SAS, Türk Telekom has completed an analytics platform modernization project. Turkey’s leading company of communication and convergence technologies used SAS Viya to optimize 300 analytical models and enabling them to be managed on a single platform.
Data analytics is becoming increasingly popular in banking, insurance, manufacturing, retail, healthcare, e-commerce, the public sector, and telecommunications. In these sectors, data flow and personalized customer experiences are important. Companies that invest in data analytics and artificial intelligence (AI) can react quicker to changing market trends and evolving customer requirements.
Following the completion of analytics platform modernization project, Türk Telekom can now execute planned workflows related to customer analytics, marketing optimization, and risk modelling using the SAS Viya platform. Multi-stakeholder business units can work on a single interface, mostly through drag-and-drop interactions. Being able to use the same platform across business units and technical teams, while provisioning a common environment, help to avoid confusion in analytics workflows and increase efficiency. SAS Viya delivers a flexible analytics layout for the Turkish operator while offering R, Python, and Lua open-source support. With its cloud-friendly structure, SAS Viya enables business units to perform different analytical operations on the same platform.
Maximum efficiency by optimising existing models
340 Türk Telekom employees were trained on SAS Viya. These are existing SAS Enterprise Guide users who will also be using the new platform. Following the completion of the training, the teams started using the new 110 analytical models that went live. As part of the same training program, marketing models that were managed on different platforms were transferred to SAS Viya. A further 113 models on the existing system were moved to SAS Viya.
Thanks to the user-friendliness of SAS Viya, approximately 60 models were rapidly optimized for individual and corporate customer models. The intelligent automation, AI, and machine learning capabilities of the new platform identified marketing strategies capable of meeting today’s customer expectations while also increasing the efficiency of customer loss analysis models at Türk Telekom.
Through our collaboration with SAS, we gained more strength and flexibility by centralizing our analytics infrastructure and building big data environments. We are now receiving valuable support with open-source development initiatives.Levent Öznalçacı IT Solutions Director Türk Telekom
“The SAS Viya platform combines our corporate knowledge under one single roof”
Levent Öznalçacı, IT Solutions Director at Türk Telekom said: “Through our collaboration with SAS, we gained more strength and flexibility by centralizing our analytics infrastructure and building big data environments. We are now receiving valuable support with open-source development initiatives. Integrating all our analytics platforms on the SAS Viya platform will help give our corporate knowledge and expertise a more centralized character and make it more widely available. This transformation brings us one step closer to our goal of providing a better customer experience by turning our focus for infrastructure investments into more productive areas.”.
Türk Telekom Facts & Figures
More than 180 years of history
Largest wireless core network in Europe
51.8 milyon subscribers
Bu makalede gösterilen sonuçlar, burada açıklanan belirli durumlara, iş modellerine, veri girdilerine ve hesaplama ortamlarına özeldir. Ticari ve teknik değişkenlere bağlı olarak, her bir SAS müşterisinin deneyimi kendine özgüdür ve hiçbir açıklama tipik olarak düşünülmemelidir. Gerçekleşen tasarruflar, sonuçlar ve performans özellikleri, bireysel müşteri konfigürasyonlarına ve koşullara göre değişiklik gösterecektir. SAS, her müşterinin benzer sonuçlara ulaşacağını garanti etmemekte veya bu konuda bir taahhütte bulunmamaktadır. SAS ürün ve hizmetlerine yönelik tek garanti, söz konusu ürün ve hizmetlere dair yazılı anlaşmada belirtilen açık garanti beyanlarında ifade edilen garantilerdir. Bu belgedeki hiçbir ifade, ek bir garanti teşkil ettiği yönünde yorumlanmayacaktır. Müşteriler, üzerinde anlaşılmış bir sözleşmeden doğan bir alış verişin bir parçası olarak ya da SAS yazılımının başarılı bir şekilde uygulanmasının ardından sunulan proje başarı özetinde, başarılarını SAS ile paylaşmışlardır. Marka ve ürün adları, söz konusu şirketlerin ticari markalarıdır.