PASHA Bank partners with SAS to Drive High Performance and Innovation in Fraud Management
Significantly enhanced fraud detection capabilities
Improved customer satisfaction while safeguarding the company's reputation
PASHA Bank achieved this using • SAS Fraud Management
With the acceleration of digitalization in the banking sector, there is an increasing need for stronger and more integrated solutions to address rising cyber threats and fraud incidents.
Globally and locally, banks are investing in advanced fraud management systems to protect customer data and financial transactions. In the fight against fraud, artificial intelligence (AI) and machine learning (ML) technologies are offering significant innovations for banks, as in other sectors. 2024 Anti-Fraud Technology Benchmarking Report prepared by ACFE and SAS predict that Generative AI will be used by 83% of fraud specialists within the next two years.
AI and ML technologies are expected to enhance banks' security infrastructure by providing higher accuracy in fraud detection and proactive prevention strategies. Additionally, the same report states that two-thirds of organizations plan to increase their anti-fraud technology budgets.
However, challenges in scaling AI and ML and ethical usage requirements complicate their effective application. In this context, SAS Fraud Management (SFM) solutions are among the leading technologies used by banks to prevent, detect, and manage fraud. SAS is establishing a significant position in the sector by offering innovative and integrated solutions to meet banks' needs in this domain and the collaboration between SAS and Pasha Bank is a prime example.
Our investment in SAS Fraud Management has allowed us to significantly enhance our fraud detection capabilities. The system’s ability to integrate across multiple channels ensures we can proactively manage and mitigate potential threats. This level of integration is crucial in today’s complex digital landscape. Vasif Gasimov Chief Security Officer PASHA Bank
PASHA Bank's Advanced Technology Investments in Fraud Management
As a key player in the banking sector, PASHA Bank aims to reduce fraud losses to enhance customer satisfaction and the bank's reputation. By investing in advanced technologies for fraud management, Pasha Bank seeks to improve customer security and the efficiency of its banking operations.
To achieve this goal, the bank utilizes the SAS Fraud Management (SFM) solution, which provides real-time fraud management for both digital and card transactions. The solution has an integrated structure which enables the bank to effectively manage fraud across different channels and products. It also offers automated tools that facilitate the measurement of fraud analysts' performance while significantly reducing the time required to create complex and intelligent rules.
Company – Facts & Figures
1987
Date of establishment
9.9 Billion Turkish Liras
Total assets
1200
Number of professionals in their international team
Scope Planning and Proper Resource Planning
In the scope planning phase, PASHA Bank has focused on defining the parameters for monitoring customer transactions and logins through online, mobile, CRM, IVR, and core banking systems. The SAS Fraud Management System (FMS) has been deployed to oversee these transactions, with plans to extend monitoring to card transactions in the near future.
This approach has proven effective in managing both financial and non-financial transactions. Proper resource planning has been critical in the implementation of SAS FMS. The bank has allocated necessary resources for the development and maintenance of the system.
“Our investment in SAS Fraud Management has allowed us to significantly enhance our fraud detection capabilities,” PASHA Bank’s Chief Security Officer, Vasif Gasimov says. “The system’s ability to integrate across multiple channels ensures we can proactively manage and mitigate potential threats. This level of integration is crucial in today’s complex digital landscape.”
“The high accuracy rates and the significant amount of fraudulent transactions we have prevented are a testament to the effectiveness of our resource planning,” Vasif Gasimov adds. “Our proactive approach and strategic investments have allowed us to stay ahead of emerging threats.”
Strategic Advantages and Achievements of PASHA Bank with SAS Fraud Management
PASHA Bank has gained several benefits through the use of SAS Fraud Management solutions. By managing fraud operations in a more comprehensive and integrated manner, the bank enhances customer satisfaction and protects its reputation.
Concrete benefits include the ability to handle increased numbers of monitored banking channels and products, the establishment of end-to-end and customer-level fraud processes, easier and automated performance measurement of fraud analysts, and a dramatic reduction in the time required to create complex rules. PASHA Bank achieves success by actively participating in every phase of the project and effectively utilizing product documentation.
PASHA Bank's success with SAS Fraud Management sets an example in the banking sector - demonstrating the value and transformation potential of SAS solutions for banks. By adopting innovative technologies in fraud management, banks can increase customer security and improve operational efficiency. Pasha Bank continues to play a pioneering role in the sector with the steps it has taken in this field.
“In addition to real-time monitoring, our collaboration with SAS allows us to continuously refine our fraud detection capabilities,” Gasimov says. “The ability to adapt and respond quickly to new threats is vital, and SAS provides us with the tools and insights to do just that.”
“Looking ahead, we are excited about integrating machine learning models to further bolster our fraud management capabilities,” Gasimov concludes. “The advancements in AI and ML will enable us to stay at the forefront of fraud prevention, ensuring our customers' security is always our top priority.”
PASHA Bank's success with SAS Fraud Management exemplifies the transformative potential of SAS solutions in the banking sector. By adopting innovative technologies in fraud management, banks can enhance customer security and operational efficiency. PASHA Bank continues to lead in this field with its forward-thinking approach and commitment to advanced fraud management solutions.
Bu makalede gösterilen sonuçlar, burada açıklanan belirli durumlara, iş modellerine, veri girdilerine ve hesaplama ortamlarına özeldir. Ticari ve teknik değişkenlere bağlı olarak, her bir SAS müşterisinin deneyimi kendine özgüdür ve hiçbir açıklama tipik olarak düşünülmemelidir. Gerçekleşen tasarruflar, sonuçlar ve performans özellikleri, bireysel müşteri konfigürasyonlarına ve koşullara göre değişiklik gösterecektir. SAS, her müşterinin benzer sonuçlara ulaşacağını garanti etmemekte veya bu konuda bir taahhütte bulunmamaktadır. SAS ürün ve hizmetlerine yönelik tek garanti, söz konusu ürün ve hizmetlere dair yazılı anlaşmada belirtilen açık garanti beyanlarında ifade edilen garantilerdir. Bu belgedeki hiçbir ifade, ek bir garanti teşkil ettiği yönünde yorumlanmayacaktır. Müşteriler, üzerinde anlaşılmış bir sözleşmeden doğan bir alış verişin bir parçası olarak ya da SAS yazılımının başarılı bir şekilde uygulanmasının ardından sunulan proje başarı özetinde, başarılarını SAS ile paylaşmışlardır. Marka ve ürün adları, söz konusu şirketlerin ticari markalarıdır.