Use Social Media to Tap the Collective Genius of Your Customers and Employees

About this paper

This Harvard Business Review paper explains what social organizations are and explores how these groups unleash the power of mass collaboration to achieve better business results, including the ability to stimulate engagement, create continuous innovation, improve organizational performance, and become more nimble, scalable, and sustainable. Mark McDonald, Head of Research at Gartner Executive Programs and author of The Social Organization shares the processes and best practices for becoming a social organization.