Deliver game-changing outcomes with sports analytics from SAS

Sports Data Analytics From SAS

Communicate with your fans at the right time, through the right channel, with the right message. Empower your athletes to perform at their best. And make confident decisions at every moment of the game. Sports analytics from SAS lets you transform data into valuable insights for better decisions on fan engagement, player performance, venue optimization and profitability.

Get to know sports analytics from SAS

Customer Success

Better performance with SAS

French national rugby team boosts performance with AI and analytics

The French Rugby Federation counts on intelligence gleaned from SAS® Viya® on Microsoft Azure to guide coaching decisions and enhance player performance.

Read the story
Watch video

Growing membership through better strategic decisions

British Rowing uses data and analytics to better understand the rowing community and encourage grassroots participation across the country.

Read the story
Watch video

Delivering a winning fan experience with machine learning

The Orlando Magic uses mobile app data and machine learning from SAS to personalize marketing campaigns and analyze game data.

Read the story
Sending targeted communications to 3.6 million football fans

SAS helped KNVB set up a complete marketing analytics platform for fully data-driven segmentation of fans, volunteers, associations and active players, and more personalized communications.

Read the story

See who is using SAS to make smarter sports analytics decisions

See how other organizations are using SAS

How SAS delivers sports analytics

Fan, venue and athlete data is growing exponentially. Data pours in from multiple sources, including digital communications, cameras that capture every moment during competition and wearable technology that measures athlete health and performance. Analyzing this data is essential to accelerating digital transformation and enabling proactive decision making.

That’s why stakeholders from industry-leading sports organizations rely on sports analytics from SAS with embedded AI. This winning combination enables you to extract valuable insights that can lead to greater profitability. Better player health and performance. Increased fan engagement. And improved venue optimization.

Optimize

Optimize strategies for seating, ticket pricing, merchandise and more.

Predict

Predict fan trends and personalize marketing campaigns.

Discover

Find new sponsorship opportunities and add value to existing partnerships.

Evaluate

Evaluate the strengths and weaknesses of opponents and players and improve recruiting.

Analyze

Analyze and improve athlete performance.

Increase

Increase revenues, decrease expenses, manage budgets and produce higher ROIs.

Enabling technologies

Data Management

Having good data is essential to unlocking valuable insights. Use proven solutions for data integration and access, data quality, data preparation, data governance and event stream processing.

Learn about data management solutions

Marketing Analytics

Sports organizations, leagues and federations should know and treat fans the way retailers know and treat their customers. SAS Customer Intelligence 360 is the industry-proven solution that lets you apply analytics to every step of the customer journey for better connections and deeper insights.

Learn about marketing analytics solutions

Optimization

Find the best seating layouts, optimize league schedules and identify the most effective pricing strategy to drive additional revenue.

Learn about optimization solutions

Internet of Things

Sensor data (e.g., from GPS trackers) needs to be processed at high speed and in real time. Our IoT solutions provide you with the power and performance to do so.

Learn about IoT solutions

Cloud Analytics

Maximize efficiency with a complete range of cloud offerings and deployment options. Get to better decisions faster, in the cloud.

Learn about cloud analytics

Artificial Intelligence

AI has been an integral part of our solutions for years. Take the lead by applying technologies like machine learning, computer vision and natural language processing to provide more intelligent, automated solutions.

Learn about AI solutions

Recommended resources for sports analytics

Video

Improving On-Court Performance With Help From SAS^®

Watch the video

Blog

Why Venue Optimization Is Critical & How It Works

Read the blog

Insights

Analytics Insights

Get insights

View more resources

Related Products & Solutions

Interested in our collegiate athletics solutions?

Learn about collegiate athletics solutions from SAS

Deliver game-changing outcomes with sports analytics from SAS

Sports Data Analytics From SAS

Get to know sports analytics from SAS

Customer Success

French national rugby team boosts performance with AI and analytics

Growing membership through better strategic decisions

Delivering a winning fan experience with machine learning

Sending targeted communications to 3.6 million football fans

See who is using SAS to make smarter sports analytics decisions