INSIKTER INOM MARKNADSFÖRING
Förvandla data till bättre kundupplevelser
Senaste artiklarna inom marknadsföring
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The 5 new rules of retailThere is good news for retailers. Analytics can help overcome some of the effects of disruption, allowing retailers to move from long-term seasonal forecasting to more agile planning.
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3 ways to rethink retail forecasting and demand planning The pandemic has profoundly changed consumer shopping behaviors and experiences and the increasing pressure has retailers scrambling to improve their ability to precisely predict and plan for demand. If you don’t know where to start, here are three questions to ask as you rethink your forecasting and demand planning.
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Reimagine marketing: Today, tomorrow and in times of disruptionPutting the customer first has never been more important than it is now. One way marketers can prepare for the new reality is to look at each step in the marketing process (the marketing lifecycle) and map martech capabilities into the lifecycle, based on what you are trying to accomplish with each step.
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Customer data platform: What it is and why it’s important The recent rise in popularity for CDPs has led to a considerable amount of market confusion. Here's everything you need to know about how a CDP works, challenges to consider -- and how to go beyond the CDP with seamless integration.
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Your customers aren’t afraid of new technologies. Are you? New research uncovered some interesting themes for the next decade of customer engagement. Surprisingly, consumers are embracing technology at a faster rate than brands might expect or admit.
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Tread carefully with customer data platformsThe potential benefits of customer data platforms are significant, but CDPs are by no means a silver bullet. Follow these three steps to avoid disillusionment.
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Marketers and privacyCompanies that break new privacy laws get fined heavily, but there may be an even greater cost: A damaged reputation.
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Digital transformation for SMBsFor small and midsize businesses, delivering a better customer experience is key to digital transformation.
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Five trends that will reshape customer experienceApplying the latest research from HBR gives a new twist on this surprisingly relevant 2015 list of CX do’s and don’ts.
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Under siege: Improving customer experience in bankingBanks are ranking low in customer satisfaction, but improvement is possible says Digital Banking Report owner and publisher Jim Marous.
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IoT: The customer experience accelerator you can't afford to ignoreIoT represents a powerful source of data that, when combined with analytics, can yield insights on everything from behavior to emotions to health. And that's why it's key to improving customer experience.
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Effective real-time marketingEffective real-time marketing is about engaging with customers whenever and wherever they are in their buying journey. Organizations should also be focused on knowing what the customer wants (product, pricing, experience, etc.) based on real-time analytics and predictive modeling.
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Contextual engagementCreating contextual customer engagements means understanding enough about each customer to ensure that all communications over time are progressively more anticipated, personal and relevant.
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Data and the customer experienceCustomer experiences are better when they are backed by a deep customer profiles based on a wide range of data and driven by the latest analytical technologies that enable real-time engagement.
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How to improve your AI marketing skillsMarketing teams can use current AI capabilities to enhance their efforts around campaign automation, dynamic pricing based on forecasting models, and by providing more relevant, real-time customer offers.
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Building confidence in your customer experienceForbes Insights surveyed more than 350 leaders at large organizations to determine how they are using data and analytics to power the customer experience.
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AI marketing: What does the future hold?AI marketing uses artificial intelligence and analytics to improve marketing results while enhancing customer experiences through real-time personalization.
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Three ways to improve real time marketing resultsReal-time marketing enables you to reach customers during purchase deliberations to provide the push a campaign needs be wildly successful.
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Customer journey analytics goes mainstreamDigitally enhanced customer experiences that cross traditional and digital channels is an expectation for consumers. This means timely, relevant communications.
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What is marketing automation?Marketing automation uses the customer data you collect to create more effective campaigns and for better decisions across all channels – email, social and web.
Marknadsföring: Introduktion
Din magkänsla kommer inte ge dig önskade resultat. För att lyckas med din marknadsföring måste du fatta beslut på kraftfull analys, baserad på tillförlitlig och relevant data. Lär dig planera och hantera dina marknadsplaner mer effektivt än någonsin. Effektivisera din marknadsföring. Öka värdet av dina digitala tillgångar. Länka samman effekterna från marknadsföringen med intäkter. Ta reda på vilka marknadsaktiviteter som fungerar och vilka som inte gör det - och varför.
- Välj ämne
- Digital marknadsföring
- Kundupplevelse
- Big data i marknadsföring
- Multichannel marketing
- Kundanalys
- Marketing Analytics
- Personalization
Vad är digital marknadsföring?
Dagens konsumenter har tillgång till information när som helst och var som helst. Om du vill få fler kunder måste du leverera en personlig kundupplevelse som är skräddarsydd efter deras behov. Du måste hantera kundrelationer över alla olika kanaler, initiera dynamiska kundinteraktioner och använda big data för att snabbare fatta bättre beslut. Det är bra digital marknadsföring. Något du inte kan uppnå utan analys.
Vad är kundupplevelsehantering?
Kundupplevelsehantering handlar om att lära känna dina kunder så att du kan skapa skräddarsydda upplevelser som främjar kundlojalitet och ökar sannolikheten att de rekommenderar dig. Det är den bästa marknadsföringen som finns. För att uppnå detta krävs dataanalys. Med dataanalys kan du skapa och upprätthålla kundprofiler som gör det möjligt att skräddarsy alla kundinteraktioner. Du kan då leverera rätt budskap, i rätt kanal, vid rätt ögonblick - varje gång.
Big data i marknadsföring
Big data leder inte automatiskt till bättre marknadsföring. Det är insikterna från big data, de beslut du fattar och vilka åtgärder du vidtar som gör skillnaden. Med hjälp av kraftfull dataanalys och big data kan marknadsförare skapa relevant och skräddarsydd kommunikation. Planera, prioritera och optimera marknadsföringen. Testa, genomför och förbättra automatisering för att öka effektiviteten och förbättra ROI.
Vad är multichannel marketing?
Kunder som hoppar mellan olika kanaler spenderar i genomsnitt tre till fyra gånger mer än kunder som håller sig till en kanal. Om ditt varumärke inte syns i deras val av kanaler kommer du att förlora dem. För att engagera konsumenterna behöver du en effektiv kanalstrategi, något som kräver dataanalys. Med hjälp av dataanalys får du en enhetlig bild av kunden, över alla olika kanaler. Med en plattform som hanterar flera kanaler kan du skapa en sömlös kundupplevelse vid varje kontaktpunkt.
Vad är kundanalys?
Idag måste marknadsförare omfamna vår konsumentorienterade värld, speciellt om de vill göra mer än att bara överleva. Det finns en brytpunkt där marknadsföring baserad på känsla trumfas av dataanalys, om du vill använda kunddata för att leverera relevanta erbjudanden som uppskattas av dina kunder..
What is Marketing Analytics?
Marketing analytics is the study of data to evaluate the performance of a marketing activity. By applying technology and analytical processes to marketing-related data, businesses can understand what drives consumer actions, refine their marketing campaigns and optimize their return on investment.
What is Personalization?
Remember that rabbit hole you went down on YouTube when you were looking at car reviews? Those shoes you saw online that were perfect for you? That social media post that made you wonder if your phone was listening? All these moments probably happened thanks to personalization based on customer data. When companies use personalization, they can recommend products based on your interests by collecting customer data from recent searches and purchases. This allows you to find what you want, and it allows them to make a sale.
