CX Partner Webinar Series
New Age Intelligence.
Hybrid Business Models
On demand Webinar
(30 min for free)
About the webinar
We’re in the middle of a reset. Economy is transforming and expectations of all of us have changed.
Indeed life has fundamentally changed… many of us experience new ways of interactions with colleagues, friends, family and companies. Millions of people are reevaluating their priorities, flexibility, less commuting and convenience is already part of our life, and our expectations, as a consumer, are constantly evolving.
In this new scenario, brands need to install a mindset of putting customer first and use the gift of new age Intelligence to build customer relationships on a foundation of trust and loyalty. This knowledge about their customers allow to construct the best experiences, and then automate and execute with agility.
We will discuss how companies can use the advanced marketing technologies like AI and machine learning to benefit the hybrid business. It will also explore how marketers can transform their organizations internally and empower their teams to put customers first.
Join us and share expectations of the new world!
Why attend?
- How should organizations and industries be prepared for this new scenario?
- How to design this transformation for brands?
- Beyond the technology, which are the other factors that can contribute to become agile and to create hybrid business models?
Alessandro Crea
Business Development Manager, BID
Tech-savvy with analytical and entrepreneurial attitude, Alessandro is a business development manager with the mission of generating value for customers by ensuring the proper approach to data science. With his management engineering background, as a supply chain expert, he got process efficiency and effectiveness at the core of any consulting service, either at a strategic, tactic or operational level. Since day zero Alessandro has helped big companies and multinationals to digitalize their processes, extract the highest value from their internal and external data, and evolve people skills and organizational models in line with the disruptive changes of business models. Technologies, processes and people define the playground which he acts in as a playmaker, by getting the best out of every stakeholder involved in the transformation process that nowadays is mandatory to surf the digital disruption and market uncertainty, rather than being swept away.
Luiz Felippe Leitao
Senior Business Solution Manager – Customer Intelligence, SAS
Luiz Felippe Leitao is an engineer specialized in e-commerce. He has more than 20 years of experience working in Sales and Marketing of global tech companies all over the world - in Latin America, Europe and Africa. Luiz joined the Business Development team at SAS in 2016 having a dedicated focus on Banking, Retail and Telco customers across EMEA. Today, he is in charge of Channels and Alliances for Customer Intelligence supporting all partners with Marketing and Digital DNA.
Giovanni Bergamaschi
Head of Southern Europe for Fitbit, Google
Giovanni Bergamaschi has over 20 years of experience in Consumer Electronics and Mobile industries, holding different positions in Sales and Marketing for IT markets in some of the most important companies of the sector.
After graduating in Economy at the University of Ancona and achieving MBA at ISTUD in Milan and Bournemouth University in UK, from 2000 to 2005 he took multiple roles in Microsoft managing different commercial channels: the last one for Windows Mobile (now Windows Phone) where he gets the role of Senior Marketing Manager EMEA.
From 2005 to 2015 in addition to different positions in ASUSTeK Italy, he worked as Senior Partner at MeTeDa, Head of Online & Interactive at Rainbow leader in development of kids cartoons, Director of Sales and Marketing at Brightpoint Inc and finally Director of i-mate, leader of Windows Mobile phone.
Joining Fitbit since 2015, before working as Regional Director South Europe, Gulf and Africa at FITBIT, he was Country Manager Eastern Mediterranean.
Following Google's acquisition of Fitbit, Giovanni has been confirmed in role as Head of Southern Europe, for the brand.
Giovanni Bergamaschi is fluent in English, Spanish and French.
Giovanni is also passionate for Surf, Kite Surf, Paragliding and conducting an active life.