SAS CX Partner Webinar Series
From digitalization to data valorization
On demand Webinar
(30 Min. for free)
About the webinar
Over the last ten years, sooner or later most companies have recognised the need to digitalize processes and customers’ touch points, yet still feeding their business very often with semi-finished insights. There is no doubt that the events of the last 18 months have accelerated this trend further involving even the latecomers to introduce digital technologies and channels. It is time to grab this opportunity by extracting value from past improvisations to renew business models in line with the change in customers’ behaviours.
Huge investments in digitalization ask for great returns, here is the synthetic recipe that will be presented during the event “from digitalization to data monetization”.
So, what is data monetization all about?
Is it selling data to external buyers or is it a better use of data assets?
Is data used to differentiate products and services which then leads to brand loyalty?
Find out and join our discussion.
Why attend?
- Companies are looking to grow with data and analytics. How to turn insights into actions.
- How companies should be prepared to transfer their data into fuel for their business.
- Applied business models for monetization.
- Best approach to ensure data reliability and bridge eventual gaps.
Alessandro Crea
Business Development Manager, BID
Tech-savvy with analytical and entrepreneurial attitude, Alessandro is a business development manager with the mission of generating value for customers by ensuring the proper approach to data science. With his management engineering background, as a supply chain expert, he got process efficiency and effectiveness at the core of any consulting service, either at a strategic, tactic or operational level. Since day zero Alessandro has helped big companies and multinationals to digitalize their processes, extract the highest value from their internal and external data, and evolve people skills and organizational models in line with the disruptive changes of business models. Technologies, processes and people define the playground which he acts in as a playmaker, by getting the best out of every stakeholder involved in the transformation process that nowadays is mandatory to surf the digital disruption and market uncertainty, rather than being swept away.
Luiz Felippe Leitao
Senior Business Solution Manager – Customer Intelligence, SAS
Luiz Felippe Leitao is an engineer specialized in e-commerce. He has more than 20 years of experience working in Sales and Marketing of global tech companies all over the world - in Latin America, Europe and Africa. Luiz joined the Business Development team at SAS in 2016 having a dedicated focus on Banking, Retail and Telco customers across EMEA. Today, he is in charge of Channels and Alliances for Customer Intelligence supporting all partners with Marketing and Digital DNA.
Giovanni Bergamaschi
Head of Southern Europe for Fitbit, Google
Giovanni Bergamaschi has over 20 years of experience in Consumer Electronics and Mobile industries, holding different positions in Sales and Marketing for IT markets in some of the most important companies of the sector.
After graduating in Economy at the University of Ancona and achieving MBA at ISTUD in Milan and Bournemouth University in UK, from 2000 to 2005 he took multiple roles in Microsoft managing different commercial channels: the last one for Windows Mobile (now Windows Phone) where he gets the role of Senior Marketing Manager EMEA.
From 2005 to 2015 in addition to different positions in ASUSTeK Italy, he worked as Senior Partner at MeTeDa, Head of Online & Interactive at Rainbow leader in development of kids cartoons, Director of Sales and Marketing at Brightpoint Inc and finally Director of i-mate, leader of Windows Mobile phone.
Joining Fitbit since 2015, before working as Regional Director South Europe, Gulf and Africa at FITBIT, he was Country Manager Eastern Mediterranean.
Following Google's acquisition of Fitbit, Giovanni has been confirmed in role as Head of Southern Europe, for the brand.
Giovanni Bergamaschi is fluent in English, Spanish and French.
Giovanni is also passionate for Surf, Kite Surf, Paragliding and conducting an active life.