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@SAS CX PARTNER WEBINAR SERIES
Is COVID-19 continuing to change customer behaviour? As COVID-19 vaccines roll out worldwide an updated SAS Consumer Study delves into what customers really think about customer experience and to what degree they will go back to pre-COVID shopping habits.
A brand is the story of a customer’s journey. To create true loyalty, brands must make the customer the hero of the story and deliver great experiences from the opening page.
Join our webinar series featured by our partners specialized in Digital Marketing and SAS CX experts across EMEA to discover:
- Has customer behaviour post COVID changed for good, and how can we use these learnings to create sustainable business models in years to come?
- How are brands monetizing their data through every digital customer interaction, adding value to the whole organization and better engaging their customers?
- How can you create more loyalty-building moments for your customers across all channels?
- How can marketers deliver an accurate digital advertising strategy without third-party cookies?
November 4th
10.00 CET (30 min)
Third-party cookie disappearance: Effective disruption.
We all know that whenever we consume any type of content online, an advertising deal is happening in the background.
Publishers are providing content. Advertisers are funding the content by helping publishers to monetize their content with their ads. Most consumers are aware that they are sharing their data in order to receive personalized ads. However, not many realize how many hundreds of ad calls are going out to hundreds of companies involved in the advertising ecosystem.
This key piece of technology known as the 3rd party cookie that is now being phased out, is one of technologies underpinning the monetization business model of publishing online.
Companies, who have been too reliant on the 3rd party cookie must rethink their monetization strategy. To help you better prepare for life after third-party cookies, we’ve invited 3 experts...
This event is in cooperation with
Stay tuned! More webinars are planned.
On-Demand available
Third-party cookie disappearance: Effective disruption.
We all know that whenever we consume any type of content online, an advertising deal is happening in the background.
Publishers are providing content. Advertisers are funding the content by helping publishers to monetize their content with their ads. Most consumers are aware that they are sharing their data in order to receive personalized ads. However, not many realize how many hundreds of ad calls are going out to hundreds of companies involved in the advertising ecosystem.
This key piece of technology known as the 3rd party cookie that is now being phased out, is one of technologies underpinning the monetization business model of publishing online.
Companies, who have been too reliant on the 3rd party cookie must rethink their monetization strategy. To help you better prepare for life after third-party cookies, we’ve invited 3 experts...
This event is in cooperation with
On-Demand available
New Age Intelligence. Hybrid Business Models
We’re in the middle of a reset. Economy is transforming and expectations of all of us have changed. Indeed life has fundamentally changed… Millions of people are reevaluating their priorities, flexibility, less commuting and convenience is already part of our life, and our expectations, as a consumer, are constantly evolving.
In this new scenario, brands need to install a mindset of putting customer first and use the gift of new age Intelligence to build customer relationships on a foundation of trust and loyalty. This knowledge about their customers allow to construct the best experiences, and then automate and execute with agility.
We will discuss how companies can use the advanced marketing technologies like AI and machine learning to benefit the hybrid business. It will also explore how marketers can transform their organizations internally and empower their teams to put customers first.
This event is in cooperation with
On-Demand available
From digitalization to data valorization
Over the last ten years, sooner or later most companies have recognised the need to digitalize processes and customers’ touch points, yet still feeding their business very often with semi-finished insights. There is no doubt that the events of the last 18 months have accelerated this trend further involving even the latecomers to introduce digital technologies and channels. It is time to grab this opportunity by extracting value from past improvisations to renew business models in line with the change in customers’ behaviours.
Huge investments in digitalization ask for great returns, here is the synthetic recipe that will be presented during the event “from digitalization to data monetization”.
On-Demand available
How businesses can respond to the “new” post-COVID digital customer
Covid-19 has forced many businesses to offer their products and services in new ways. How has the pandemic changed the customer behaviour, and what are the most important expectations we need to understand? Has customer behaviour post COVID changed for good, and how can we use these learnings to create sustainable business models in years to come?
We will discuss what the future holds and how we can combine data driven analytics and insight about new customer behaviours, so as to better engage with them and create loyalty.
This event is in cooperation with
Featured by
Kirsti Engedal Alfheim, Business Lead Data, Analysis and Marketing, Waken AS
