About this study

Market leaders in all industries are using data and analytics to accelerate their dominance and set themselves apart as disruptive innovators. If you want to join your industry’s leaders at the cutting edge, or simply be more effective and efficient in your sector, your organization must ask one crucial question: How can we successfully become innovation centric using data and analytics?

Putting data and analytics at the heart of your organizations to drive innovation, can be a journey full of challenges and opportunities. In a recent study, we asked over 100 business leaders how their innovation processes are being transformed by data and advanced analytics.

This report sets out to highlight your peers’ answers to questions regarding technology, processes, and cultural infrastructure and alongside their challenges and the SAS perspective on what makes for a truly powerful analytically driven enterprise.