About this paper

Seeing value from analytics and AI technologies begins with trust in the data. That trust relies on how data is collected, shared, protected and used. The annual Data and Analytics Global Executive Study with MIT Sloan Management Review looks at how business leaders around the globe apply intelligence into decisioning processes – and what steps are needed to get trustworthy data.

Read this paper to find out what leading organisations do, to

  • build a strong, multi dimensional foundation of trust
  • deepen customer relationships through good data privacy practices
  • foster an analytics culture
  • encourage collaboration between analytics and business experts
  • support data-driven cultures and analytics-driven innovation by using AI insights

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.