About this paper

According to a recent survey sponsored by SAS, Intel and Accenture and conducted by Harvard Business Review Analytic Services, 58 percent of respondents said their companies have seen a significant increase in customer retention and loyalty from using customer analytics.

Banks and financial services have always built their strategy of engagement and relationship on traditional values such as reliability and safety; values that today must "give way" to more flexibility, speed, and ability to innovate. Customers want it, and now financial companies have to decide whether to remain anchored to their traditional business model or reposition themselves with a clear and more effective customer experience strategy.

Download this 4-page document and discover the key findings from the conversation between SAS, Accenture and Intel based on a recent survey conducted by Harvard Business Review Analytic Services

• How banks and financial service are looking to improve their strategies addressing customer experience through real-time analytics
• How heavily (or not) banks are investing in real-time analytics
• How effective banks are at delivering real-time analytics
• Discover the expected return on real-time analytics investment for banks