
WHITE PAPER
Real-time analytics: How to better manage customer insights for the experience economy
A GUIDE FOR RETAILERS
About this paper
According to a recent survey sponsored by SAS, Intel and Accenture and conducted by Harvard Business Review Analytic Services, 58 percent of respondents said their companies have seen a significant increase in customer retention and loyalty from using customer analytics.
According to the same survey, 81 percent of retailers expect real-time customer analytics to be important two years from now, with 55 percent reporting that it’s already important. Maybe retailers are placing a greater emphasis on real-time customer analytics because they understand that these capabilities can have a huge impact not only on the customer experience, but on the entire customer value chain.
Download this 4-page document and discover the key findings from the conversation between SAS, Accenture and Intel based on a recent survey conducted by Harvard Business Review Analytic Services.
- Where retailers are planning to invest when it comes to real-time customer analytics
- What tools they already have in place
- What obstacles they have already encountered – and which are lurking around the corner
- How retail businesses are currently investing in real-time analytics, machine learning and predictive analytics
About SAS
SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW®.
