Real-time analytics:  How to better manage  customer insights for the experience economy

WHITE PAPER

Real-time analytics: How to better manage customer insights for the experience economy

A GUIDE FOR RETAILERS


About this paper

According to a recent survey sponsored by SAS, Intel and Accenture and conducted by Harvard Business Review Analytic Services, 58 percent of respondents said their companies have seen a significant increase in customer retention and loyalty from using customer analytics.

According to the same survey, 81 percent of retailers expect real-time customer analytics to be important two years from now, with 55 percent reporting that it’s already important. Maybe retailers are placing a greater emphasis on real-time customer analytics because they understand that these capabilities can have a huge impact not only on the customer experience, but on the entire customer value chain.

Download this 4-page document and discover the key findings from the conversation between SAS, Accenture and Intel based on a recent survey conducted by Harvard Business Review Analytic Services.

  • Where retailers are planning to invest when it comes to real-time customer analytics
  • What tools they already have in place
  • What obstacles they have already encountered – and which are lurking around the corner
  • How retail businesses are currently investing in real-time analytics, machine learning and predictive analytics

About SAS

SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW®.

  • Cookie Preferences
  • Terms of Use & Legal Information
  • Privacy Statement
  • Copyright © SAS Institute Inc. All Rights Reserved
Back to Top

About cookies on this site

This site uses cookies and related technologies for site operation, analytics and third-party advertising purposes, as described in our SAS Privacy Statement. You may consent to our use of these technologies, reject non-essential technologies or further manage your preferences. To opt out of SAS making information relating to cookies and similar technologies available to third parties for advertising purposes, select "Required only." To exercise other rights you may have related to cookies, select "Manage cookies."

SAS Privacy Statement | Powered by: TrustArc Logo | Truste