Digital transformation is here, and businesses are feeling it. No matter what stage of transformation a company is in, marketing is aware of the shift in its industry, customer expectations and employee perspectives.
To navigate change and maintain a competitive edge, organizations cannot allow customers’ online behavior to remain ‘The Unknown’.
Inside, you’ll see:
- How digital transformation is changing marketing and customer experience throughout industries, including banking, retail and telecommunications.
- The importance of data in digital intelligence.
- Strategic ways to build your digital intelligence platform.
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