Customer Guide

SAS^®Customer Intelligence 360
Newly released features and benefits

(Email)

Features

SAS Customer Intelligence 360 users requested the ability to differentiate between test emails sent via the UI (Responsive Previews) and those sent when a task executes. Now, you can add a "TEST EMAIL:" prefix to the subject line of emails sent using responsive previews and send these test emails to yourself and colleagues for review.
To use this feature, follow the usual process:
- Enter or select test email addresses from the Responsive Preview Sample Data table and click Send Email Preview.
- A dialog will appear confirming that the email being sent should include the "TEST EMAIL:" prefix in the subject line.

Benefit

This enhancement helps clearly identify test emails, reducing confusion and ensuring better email management.

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(Web & Mobile)

Features

Geolocation based on IP addresses can become PII (Personally Identifiable Information) in sparsely populated areas because city, postal code, latitude and longitude data could potentially identify a handful of individuals.
When combined with other basic data, such as device or browsing behavior, this information could be used to pinpoint an individual, thereby making it PII.
The current geo-lookup method, which involves removing the last byte of the IP address, is not sufficient. To address this, SAS has introduced a new option: "Locate a user to country only and do not store the IP address."

With this feature:
- Geo data for city, postal code, latitude, longitude, etc., will remain empty in the Unified Data Model.
- Only the country will be populated.
- The IP address will not be stored.

Benefit

This feature significantly reduces the risk of identifying individuals based on their location data.
It helps ensure compliance with privacy regulations.
It reduces the risk of data breaches by storing less detailed information, simplifies data management and focuses on relevant insights.

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(Mobile Push & In-App Notifications)

Features

Google discontinued support for sending mobile push and in-app messages through the legacy Cloud Messaging API on June 21, 2024. SAS Customer Intelligence 360 users were required to switch to the Firebase Cloud Messaging (FCM) API.
A customer alert with detailed instructions was sent out in early June. To ensure a seamless transition, customers need to:
- Enable the Firebase Cloud Messaging API in their own Google account.
- Generate a private key and download the JSON file.
- Upload the JSON file using the key under General Settings -> Mobile Applications.
Failure to complete these steps would have resulted in the inability to send push and in-app notifications on Android devices after June 21, 2024.

Benefit

This feature ensures uninterrupted ability to send push and in-app notifications on Android devices, maintaining user engagement and communication.

(SAS Customer Intelligence 360 General)