SAS® Customer Intelligence 360 Engage
SAS Customer Intelligence 360 Engage: General
SAS Customer Intelligence 360 Audiences
SAS Customer Intelligence 360 General
Customer Guide
SAS® Customer Intelligence 360
Newly released features and benefits
May 2024
iOS and Android SDK Updates
(SAS Customer Intelligence 360 Engage)
Features
- SAS Customer Intelligence 360 Mobile SDK change log for Android has been updated.
- Guidance is now available for writing your mobile application's privacy manifest in the SAS Customer Intelligence 360 Developer’s Guide for iOS Mobile Applications.
Training Update – SAS Customer Intelligence 360: Mobile SDK
(SAS Customer Intelligence 360 Engage)
Features
The SAS Education Team has released a new course on Mobile SDK that is designed to help mobile app developers integrate the Mobile SDK into their mobile application and allows users to change between Android and iOS environments.
The course covers specialized classes on various topics, including:
- Introduction to SAS Customer Intelligence 360 and the Mobile SDK.
- Initial Registration and Installation of Mobile SDK.
- Settings to Deliver Content.
- Demo on Location Data for iOS and Android.
- Demo on Managing Identities for iOS and Android.
Benefit
- Elevates the Mobile SDK knowledge of app developers on both Android and iOS platforms, empowering them to seamlessly integrate essential and advanced functionalities like location data management and identity handling.
Note:
- For additional details, please visit the updated SAS Customer Intelligence Learning Subscription Portal.
Usage Report Update for SAS 360 Destinations
(SAS Customer Intelligence 360 Engage: General)
Features
- A new tab now showcases usage data across all destination channels, encompassing email, web, mobile and social media.
- Impressions Delivered and Emails Attempted transition to the Destinations tab for simplified monitoring of usage statistics.
Benefits
- Easily track the performance of your usage across different destinations such as email, web, mobile and social media all in one place.
Note:
- You can access this report only if the SAS 360 Destinations license is activated for the tenant.
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Audiences Rest API Extended
(SAS Customer Intelligence 360 Audiences)
Features
- Connect to your data source to use your first-party data for targeting and personalization.
- Integrate your cloud data source with SAS Customer Intelligence 360 Audiences.
- The Audience API expands the types of data sources that can be used to create audiences by allowing you to import a CSV file as an audience.
- The process starts with defining an audience through the UI or using the API, which is a one-time task. This task enables you to define the structure of the table that will be uploaded.
- The API can also be used to create and manage audiences and to import data as an audience into SAS Customer Intelligence 360. You can import from any sources such as SAS® Viya®, SAS® Enterprise Guide®, Excel, data exported using SQL and Post Process of Direct Marketing Task.
- After import, these audiences can be used in the same way as the audiences created from database connections.
Benefits
- From SAS Viya to Excel, you can seamlessly integrate various data formats, using your first-party data for customer segmentation and personalization by creating audiences.
Note:
- For more detailed information on this feature, please refer to the Marketing Audience API part of the SAS Customer Intelligence 360: Administration Guide.
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General Updates
(SAS Customer Intelligence 360 General)
Note:
- For the latest features and updates in SAS Customer Intelligence 360, keep an eye on the What’s New page.