SASchat
Analytics for sports performance and fan engagement
The excitement of sports is being amplified by digital fan engagements and data-driven training improvements. Join this panel discussion to explore the power of analytics to improve both athlete performance and audience experience.
#SASchat
Discussion triggers
- What sports events have you seen attract the most excitement so far in 2023?
- How do you think analytics has contributed to this excitement?
- What are the main differences between on- and off-pitch analytics? What are your favorite examples?
- How does fantasy sports complement your real sports experience as a fan?
- What are the similarities and differences between applying analytics in ‘real’ sports and ‘fantasy’ sports
- As sports businesses adopt retail best practices, what customer intelligence tactics do you expect to see?
- Looking ahead, what can we expect from advanced analytics, including generative AI, in sports?
Meet the panel
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Bas Belfi
Senior Marketing Manager - EMEA, SAS Twitter: @BelfiBB
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Christer Bodell
Director | Automotive and Manufacturing at CapgeminiTwitter: @christerbodell
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Dan Axman
Sr. Business Dev. Specialist - Sports Analytics, SASTwitter: @daxman27
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Georgia Mariani
Principal Product Marketing Manager, SASTwitter: @georgiamariani
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Lisa Hagen
Communications Specialist, SASTwitter: @LisaJaninaHagen
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Luca Spinelli
Director of Sales Excellence & Strategy, SASTwitter: @luca_spinelli
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