June – October

sas innovate on tour 2025 logo

The data and AI experience for business leaders, technical users and SAS Partners

jenn chase speaking on stage at sas innovate
bustling sas innovate lobby

Join us in a city near you to learn how to boost productivity with data and AI. This complimentary global event series provides something for everyone – top executives, IT directors, data scientists, engineers, analysts and SAS partners across industries.

You'll learn how to:

  • Cut through complexity to get more done. 
  • Move beyond the GenAI hype.
  • Realize the potential of trustworthy AI.
  • Start developing your blueprint to AI innovation.

We hope you can make it to one of the cities below and remember, registration is free for all SAS Innovate on Tour events!

Where to catch SAS Innovate on Tour

Bring yourself and your team. We’ll bring the content, inspiration, networking and fun.

Frankfurt, Germany
June 3

London, United Kingdom
June 3 for business leaders
June 4 for technical users

Madrid, Spain
June 5

Milan, Italy
June 10

Seoul, South Korea
June 10

Antwerp, Benelux
June 12

Warsaw, Poland
June 12

Paris, France
June 17

Tokyo, Japan
July 24

Singapore
August 13

Sydney, Australia
August 21

Mexico City, Mexico
September 9

São Paulo, Brazil
September 11

Riyadh, Saudi Arabia
October 7

Los Angeles, United States
TBD

Get updated when registration opens

Tell us which event(s) you are interested in, and we’ll send you more details as soon as registration is open so you can secure your place.

Other ways to experience content from SAS Innovate

Just before SAS Innovate on Tour, we’re holding a four-day event in Orlando, FL. If you’re interested in attending in-person or virtually, find out how below.

Orlando, FL
May 6 – 9

Join us for our biggest live event of the year in Orlando, FL. Four days of learning, networking, inspiration, fun ... and more than a few good parties. Highly recommended.

Digital Pass
May 6 – 9

With a digital pass, you can livestream all the excitement from anywhere. Tune in for inspiring keynotes, insightful general sessions and select breakout sessions – all from the comfort of your home or office. Don’t miss your chance to be part of the action!