SAS MarTech Connect
Spark innovation, build your network, and share your ideas
23rd-24th October 2024
Vienna, Austria
Are you ready to tackle the pressing challenges of today's marketing landscape?
Join us in Vienna for the SAS MarTech Connect, an unparalleled event designed to equip you with the insights, strategies, and connections needed to thrive in an ever-evolving market.
Explore SAS's vision for Customer Intelligence Solutions and discover the features and functionalities that are essential for decision-makers.
Connect with peers from the EMEA region, share ideas, and gain valuable insights from successful SAS projects in digital marketing and CRM.
Dive into the transformative power of Generative AI (Gen AI) and see how it’s reshaping customer experiences. Expect insightful sessions, exclusive SAS roadmaps, hands-on demos, and valuable networking opportunities.
Don’t miss this chance to stay ahead and enhance your marketing strategy.
Topics to be covered at the SAS MarTech Connect:
- Hyper-personalization at scale
- SAS Marketing Decisioning for Next Best Experiences
- Zero and First-party data vs. 3rd party data deprecation
- Generative AI for Marketing and SAS' broader AI strategy
- CDP best practices
- SAS MarTech strategy and product roadmap update
- And many customer success stories
By attending this event, you'll gain:
- Insightful Sessions: Learn from industry leaders about the latest trends and challenges in marketing.
- SAS Roadmap: Get a sneak peek into the future of SAS CI solutions and provide your valuable feedback.
- Networking Opportunities: Connect with peers from across EMEA and share experiences and best practices.
- Real-world based Demos: Experience the power of Gen AI and other innovative technologies in action.
Agenda
| Day 1 (Oct 23rd) |
| Welcome Networking Lunch (12:00 pm) |
| Keynote Frans Riemersma, Marketing Technology Analyst |
| Best Practice Cases Christian Peter, Commerzbank Ivan Janovskij, Vienna Insurance Group Anne Frisgaard Jacobsen, Jyske Bank Alexander Nikolov-Singer, ERSTE Oesterreich |
| Panel Discussion 'Data-driven Customer Centricity' (Panelists to be announced soon) |
| Keynote Mike Blanchard, SAS |
| Dinner at an iconic restaurant in Vienna [Including Surprise Transfer] |
| Day 2 (Oct 24th) |
| Keynote (9:30 am) Rob Taylor, SAS |
| Best Practice Cases Negar Zaerzadeh & Sara Spadora, ICA Banken Jelena Marković & Sabina Balan, UniCredit Jan Predny, HomeCredit |
| Panel Discussion "Ask Me Anything" SAS Product Executives on the Hot Seat |
| Networking Lunch & Goodbye (3:00 pm) |
More details on the agenda to be announced soon!
Speakers
Christian Peter
Head of Marketing Automation
Commerzbank AG Germany
Frans Riemersma
Marketing Technologist, MarTech researcher, Co-publisher of MartechMap.com
Anne Frisgaard Jacobsen
Director of Customer Experience and Leads
Jyske Bank Denmark
Jan Predný
Chief CRM officer
Home Credit Czech Republic
Alexander Nikolov-Singer
Head of Marketing Automation
Erste Bank Austria
Sara Spadora
CRM Deliver Lead
ICA Banken Sweden
Negar Zaerzadeh
Product Owner Customer Loyalty
ICA Banken Sweden
Mike Blanchard
Vice President of Customer Intelligence Solutions
SAS
Sabina Balan
Customer Value Management Director
Unicredit Bank Romania
Jelena Markovic
Head of CRM & Customer Engagement
Unicredit Bank Serbia
Ivan Janovskij
Head Office Prague | Data and Controlling Director
Vienna Insurance Group
Andreas Heiz
Director Customer Intelligence Solutions EMEA/APAC
SAS
Rob Taylor
Director, Product Management CI Product Management
SAS
Michael Obermaier
Head of Customer Experience Advisory Practice, DACH
SAS
More speakers to be announced soon!
About the SAS MarTech Connect
This event is a networking gathering designed for existing SAS customers and partners who want to exchange best practices and foster innovation.
SAS offers complimentary registration, which covers conference materials, access to all sessions, and meals. However, attendees are responsible for their own hotel costs and travel arrangements to Vienna.
Registration
Don't miss this opportunity to stay ahead of the curve and enhance your marketing approach.
Register now and mark your calendar for an event that promises to be both informative and inspiring.
We look forward to welcoming you!
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