SAS MarTech Connect
Spark innovation, build your network, and share your ideas
23rd-24th October 2024
Vienna, Austria
Are you ready to tackle the pressing challenges of today's marketing landscape?
Join us in Vienna for the SAS MarTech Connect, an unparalleled event designed to equip you with the insights, strategies, and connections needed to thrive in an ever-evolving market.
Explore SAS's vision for Customer Intelligence Solutions and discover the features and functionalities that are essential for decision-makers.
Connect with peers from the EMEA region, share ideas, and gain valuable insights from successful SAS projects in digital marketing and CRM.
Dive into the transformative power of Generative AI (Gen AI) and see how it’s reshaping customer experiences. Expect insightful sessions, exclusive SAS roadmaps, hands-on demos, and valuable networking opportunities.
Don’t miss this chance to stay ahead and enhance your marketing strategy.
Topics to be covered at the SAS MarTech Connect:
- Hyper-personalization at scale
- SAS Marketing Decisioning for Next Best Experiences
- Zero and First-party data vs. 3rd party data deprecation
- Generative AI for Marketing and SAS' broader AI strategy
- CDP best practices
- SAS MarTech strategy and product roadmap update
- And many customer success stories
By attending this event, you'll gain:
- Insightful Sessions: Learn from industry leaders about the latest trends and challenges in marketing.
- SAS Roadmap: Get a sneak peek into the future of SAS CI solutions and provide your valuable feedback.
- Networking Opportunities: Connect with peers from across EMEA and share experiences and best practices.
- Real-world based Demos: Experience the power of Gen AI and other innovative technologies in action.
Agenda
| Wednesday, October 23rd | |
| Hour | Presentation Title |
| 12:00pm | Welcome Networking Lunch |
| 1:00pm | The State of MarTech Frans Riemersma, Marketing Technology Analyst |
| 1:30pm | How ING is scaling personalization tailoring 5.5 million logins every day Sanne Hombroek, ING |
| 2:00pm | How To Start With Hyper-Personalization Jakub Hytka, Trask |
| 2:30pm | Using Data-Driven Personalization to Enhance Customer Experiences - Jyske Bank Story Thomas Thorning - SAS |
| 3:00pm | Networking Break & Demo Session(s) |
| 3:45pm | Implications of Digital Transformation on CRM in Consumer Finance Jan Predny, HomeCredit |
| 4:15pm | How to Win Over the Hybrid Customer – Succeeding with Channel Orchestration Paul Eisermann, CBTW |
| 4:45pm | Behind the Scenes of the Orange Wave: Fan Engagement Strategies at the 2024 European Championship Rick Koetsier & Bas Hakvoort Royal Netherlands Football Association (KNVB) |
| 5:15pm | Customer Voices. Strategic Choices. Mike Blanchard, SAS |
| 6:00pm | Wrap up & Transfer to Restaurant |
| Thursday, October 24th | |
| Hour | Presentation Title |
| 08:00am | Welcome & Networking |
| 8:45am | Crafting Tomorrow’s Experiences with SAS: Product Vision & Roadmap Rob Taylor, SAS Steve Hill, SAS |
| 9:30am | The Customer Rules – Right Timing Increases Relevance, Loyalty and Long-term Impact Negar Zaerzadeh & Sara Spadora, ICA Banken |
| 10:00am | Automating towards Hyperpersonalisation Regan Yan, Digital Alchemy |
| 10:30am | Driving Business Growth Through Optimized Customer Interactions - Telefónica Story Borja Luengo - SAS |
| 11:00am | Networking Break & Demo Session(s) |
| 11:45am | Lifestyle Segmentation & Impact on Marketing Communication Jelena Marković & Sabina Balan, UniCredit |
| 12:15pm | HYPER, HYPER! Decoding how Content and AI finally unlock the full Potential of Hyper-personalization Judith Sambs & Manuel Mayr, Premedia |
| 12:45pm | Panel Discussion 'Data-driven Customer Centricity' Alexander Nikolov-Singer, ERSTE Austria Janki Patel, Global Blue Siniša Arsić, Telekom Serbia Moderator: Michael Obermaier, SAS |
| 1:30pm - 3:00pm | Wrap up & Networking Lunch |
Speakers
Frans Riemersma
Marketing Technologist, MarTech researcher, Co-publisher of MartechMap.com
Mike Blanchard
Vice President of Customer Intelligence Solutions
SAS
Janki Patel
Product Data and Analytics Manager
Global Blue
Jan Predný
Chief CRM officer
Home Credit Czech Republic
Regan Yan
CEO, Digital Alchemy
Alexander Nikolov-Singer
Head of Marketing Automation
Erste Bank Austria
Sara Spadora
CRM Deliver Lead
ICA Banken Sweden
Negar Zaerzadeh
Product Owner Customer Loyalty
ICA Banken Sweden
Sanne Hombroek
Product Area Lead CI & Analytics
ING Netherlands
Manuel Mayr
Head of Business Development & Consulting
Premedia Austria
Sabina Balan
Customer Value Management Director
UniCredit Bank Romania
Jelena Markovic
Head of CRM & Customer Engagement
UniCredit Bank Serbia
Siniša Arsić
Director of Department for Data Analytics and Intelligent Automation of Business Processes
Telekom Serbia
Rick Koetsier
Lead Data Intelligence, Royal Netherlands Football Association (KNVB)
Bas Hakvoort
Data Scientist, Royal Netherlands Football Association (KNVB)
Jakub Hytka
Head of FSI Business Consulting
Trask, Czech Republic
Judith Sambs
Team Manager Consulting & Senior Marketing Operations Consultant
Premedia Austria
Rob Taylor
Director, Product Management CI Product Management
SAS
Paul Eisermann
Manager Analytics & BI / Lead SAS CI 360, CBTW
Michael Obermaier
Head of Customer Experience Advisory Practice, DACH
SAS
Steve Hill
Sr. Director, Customer Intelligence R&D
SAS
About the SAS MarTech Connect
This event is a networking gathering designed for existing SAS customers and sponsoring partners who want to exchange best practices and foster innovation.
SAS offers complimentary registration, which covers conference materials, access to all sessions, and meals. However, attendees are responsible for their own hotel costs and travel arrangements to Vienna.
Sponsors
Registration - Waiting List
We appreciate your interest. Due to an overwhelming response, this event is full.
If you would like to be added to the waiting list, please fill out the form below and we will contact you immediately if space becomes available.
This event is no longer available for registration.