CX Champions Share Their Strategies
Live Launch of a New CX Survey for EMEA
In partnership with:
Organizations everywhere are increasing their investments in technologies that can boost customer experience (CX). Yet the payoff – both in terms of CX and financial returns – remains elusive for many. In fact, we found that just 15% of companies are delivering top-quality experiences. Something's not adding up.
We wanted to find out why, so we asked more than 2,600 business leaders worldwide about their approach to CX. The new SAS-sponsored survey by MIT SMR Connections discovers why CX Champions:
Christian Peter
Lead of Marketing Automation, Commerzbank
Corrado Marozzo
Senior Manager of Applied Intelligence, Accenture
Ricardo Saltz Gulko
Managing Director and Co-Founder, ECXO
Andreas Heiz
Director of Customer Intelligence Solutions EMEA & AP, SAS
Christian Peter has been shaping the banking business from his positions for years. After holding positions in sales, he brought his experience to central sales management. In his current position as Head of Marketing Automation for Private and Corporate Customers, he is consistently continuing along this path. His goal is to turn man and machine into partners. Sales-related digitization with a customer focus is in his blood.
Corrado Marozzo brings 15+ years of know-how in data transformation, customer experience, and digital transformation journey. He is a passionate advocate of the ever-developing customer experience world and how this can evolve with cloud analytics. His experience in the value proposition and deployment of cloud analytics, helps organizations in their data transformation and digital transformation strategies.
Ricardo is the Eglobalis, Innovation and Experience Consulting Agency, Managing Director, a global strategist, and C-suite adviser focused on experience and operations simplification, culture transformation, OX, CX, EX transformative design, technology adoption, innovation ignition, and human adaptability. He’s the ECXO co-founder & initiator of the European Customer Experience Organization.
Andreas is the Director of MarTech Solutions for EMEA/AP at the world’s largest AI software specialist, SAS Institute. He is a distinguished professional in the IT and CRM field and brings with him more than 20 years of experience in helping brands globally in their Digital Transformation through deployment of Automation and AI capabilities. Currently, Andreas focuses on helping brands build new holistic engagement strategies and processes to address customers who tune out of classical marketing approaches to form more belief-based communities. Before joining SAS, Andreas held various senior positions in Retail and Financial Services organizations.