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E-Book
Real-Time Hyperpersonalization in Hospitality -
Технический документ
Navigating the uncertain world of third-party cookies -
Аналитический отчет
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024 -
E-Book
The insurance data and AI revolution -
Аналитический отчет
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 -
Технический документ
Creating Meaningful Data-driven Customer Journeys -
E-Book
Personalized advertising that you control -
Технический документ
Improving HCP Engagement with Digital Analytics -
Аналитический отчет
SAS is a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023. -
E-Book
Cracking Tomorrow's CX Code -
Технический документ
Retail bank media networks: Monetize customer data with personalized offers and advertising -
E-Book
The Path to a Single Customer View -
Аналитический отчет
The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023 -
Customer Story
Voetbalmedia uses martech from SAS to better engage with 1.4 million football players and enthusiasts -
Технический документ
Cracking Tomorrow's CX Code -
Аналитический отчет
SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022 -
Технический документ
Banking in 2035: global banking survey report -
Технический документ
Banking in 2035: three possible futures -
Технический документ
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
Customer Story
Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approach -
Customer Story
Customer engagement enhanced with cloud-based analytics and AI -
Вебинар
Привет, Мир! Привет, персонализация! -
Вебинар
Обзор решений SAS по клиентской аналитике -
Article
3 вопроса, с которых нужно начать улучшения в области прогнозирования и планирования спроса в ритейле -
Вебинар
Оптимизация маркетинговых коммуникаций с помощью аналитики. SAS CI360 Engage: Direct и Engage: Optimize -
Вебинар
Оптимизация маркетинговых коммуникаций с помощью аналитики. SAS CI360 Engage: Direct и Engage: Optimize -
Article
Использование Python в решениях SAS Intelligent Decisioning 5.4 -
Аналитический отчет
The Total Economic Impact Of SAS Customer Intelligence 360 -
Вебинар
Новый персонализированный маркетинг Campaign as a Service -
Вебинар
Управление омниканальными путешествиями клиентов. SAS CI360 Engage: Direct и Engage: Digital -
Вебинар
Планирование и согласование маркетинговых активностей. SAS CI360 Plan. -
Article
Платформа клиентских данных: что это такое и почему это важно -
Customer Story
Решения ритейлера создают привлекательные условия для клиентов с помощью data-driven маркетинга. -
Article
Ваши клиенты не боятся новых технологий, а вы? -
Article
Маркетологи и конфиденциальность -
Article
Цифрова трансформація — що це й чому це важливо -
Article
Пять трендов, которые изменят качество обслуживания клиентов -
Article
Under siege: Improving customer experience in banking -
Article
IoT: ускоритель взаимодействия с клиентами, который не стоит игнорировать -
Технический документ
The Real-Time and Predictive Commerce Playbook for CMOs -
Article
Что нового большие данные привнесли в дискуссию о конфиденциальности -
Технический документ
Keys to robust credit risk modeling and decisioning for better customer experience -
Article
Эффективный маркетинг в реальном времени -
Технический документ
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
Технический документ
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
Article
Аналитика SAS поможет страховым компаниям -
Аналитический отчет
How Data Science Teams Leverage Machine Learning and Other Advanced Analytics -
E-Book
How Can Retailers Satisfy Today's Customers? -
Технический документ
Data and the customer experience -
Article
How to improve your AI marketing skills -
Article
3 способа улучшить результаты real-time маркетинга -
Технический документ
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services -
Технический документ
Beyond The Campaign -
Article
Customer journey analytics goes mainstream -
Технический документ
Using Data to Create Outcome-Based Customer Experiences -
Технический документ
The Internet of Things: Marketing’s Opportunities and Challenges -
Технический документ
Power your digital transformation with guided analytics -
E-Book
How Customer Intelligence Is Energizing the Utilities Industry -
Технический документ
Using Big Data to Enable the Omnichannel Retail Experience -
Article
Общение c покупателем в реальном времени — это будущее в управлении клиентским опытом -
E-Book
Технический документ
Tomorrow's telco -
E-Book
Improving Customer Experience -
Article
Использование преимуществ маркетинговых технологий (MarTech) -
Article
Must-have: аналитика, которая упрощает жизнь современным маркетологам -
Технический документ
Getting to Why in Omnichannel Marketing Attribution -
Технический документ
Marketing attribution: Giving credit where credit is due -
Технический документ
Improve Customer Experience with Actionable Artificial Intelligence -
Article
Marketing for the midmarket -
Технический документ
Redefining Brand Performance for the 21st Century -
Article
Выстраивание пути клиента на основе данных -
Series
The value of marketing metrics at Visa -
Article
Putting you at the frontier of the fan experience -
Технический документ
Data Elevates the Customer Experience -
Article
Customer journey management: Eliminating missed opportunities -
Article
Small but mighty: Modern marketing for the midmarket -
Технический документ
Operationalizing and Embedding Analytics for Action -
Article
The marketer's dream: Harmonic convergence -
Article
Customer segmentation for the new digital experience -
Interview
Using data to control unruly hotel pricing -
Series
The customer journey: Finding the buy signal -
Interview
Q&A: What's your level of digital marketing maturity? -
Interview
How do you know if you’re ready for Hadoop? -
Series
The customer journey: Why you need journey maps -
Article
Customer loyalty in a digital world: A new approach -
Article
Four multichannel marketing strategies that deliver exceptional customer experiences -
Article
Marketing measurement do's and don'ts -
Article
Out of size, out of mind -
Article
Empty shelves: The retail analytical talent deficit -
Технический документ
The Architecture and Security of SAS® Marketing Operations Management -
Article
The first step in building a better customer experience -
Article
The era of gargantuan data -
Article
Seven characteristics of the modern consumer -
Технический документ
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers -
Article
Three tips for data-driven marketing from the Las Vegas Sands -
Технический документ
Unleashing the Power of Text Analytics for Travel -
Article
Four ways Vail Resorts creates epic experiences -
Article
Do marketers need real-time analytics -
Article
Тотальная цифровизация и ее влияние на клиентский опыт -
Article
The digitization of everything – its impact on the buyer’s journey and marketing’s role -
Article
A lesson in customer service from Chick-fil-A President Dan Cathy -
Аналитический отчет
Технический документ
Marketing Analytics for Manufacturing: Forging Customer Insights -
Video
Brian Solis on making business more human -
Article
Marketing optimization: Five lessons learned at a major US bank -
Primer
Customer Experience Management: What it is and why it matters -
Primer
Marketing Analytics: What it is and why it matters -
Primer
Digital Marketing: What it is and why it matters -
Primer
Customer Analytics: What it is and why it matters -
Primer
Multichannel Marketing: What it is and why it matters -
Primer
Personalization: What it is and why it matters -
Article
Improving customer experience with digital marketing -
Article
Moving beyond the ad server -
Primer
Big Data Marketing: What it is and why it matters -
E-Book
Brilliant decision? -
E-Book
Operational Marketing: From Hard Work to Heroic Performance -
E-Book
Retail Experimentation: The New Fundamentals -
E-Book
Strategic Marketing: From aspirational to exceptional customer experience -
Технический документ
AI and analytics are powering a demand planning and customer experience revolution -
Технический документ
SAS Experience 2030 -
E-Book
The Secrets of Delivering Exceptional Customer Experience -
Технический документ
Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond -
Технический документ
Experience 2030: Pulse Report -
Технический документ
TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT -
Технический документ
Experience 2030. The Future of Customer Experience is... NOW! -
E-Book
In-the-Moment Marketing -
Технический документ
SAS - Hospitality Provider -
Технический документ
Delivering Experiences That Win Business and Build Loyalty -
E-Book
Planning For CDP Success: A guided journey for choosing a customer data platform -
E-Book
Customer experience - now and into the future -
Технический документ
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