SAS achieved category leader status for FRAML solutions largely because it offers in-depth analysis capabilities across all stages of the customer lifecycle, including data management, analytics, visualization and reporting.
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E-Book
A blueprint for demand planning evolution in four stagesAn interactive guide to planning during times of supply chain disruption.
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E-Book
Retail Media: Own your customer journeyBrands are shifting their advertising budget toward retail media so they can precisely target their desired audience and reach shoppers who are actively in the purchasing mindset, which helps drive sales and generate revenue. As e-commerce continues to grow and competition intensifies, retailers that invest in retail media will be better positioned to succeed in a competitive market. With SAS 360 Match, brands can deliver highly targeted and personalized campaigns by using various data sources such as first-party, CRM and point-of-sale data.
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Аналитический отчет
SAS is a Leader in The Forrester Wave™: Enterprise Fraud Management, Q2 2024 -
Аналитический отчет
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024.
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Технический документ
In Pursuit of Consumption-Based Forecasting SAS-branded reprint of this new joint white paper published by the International Institute of Forecasters, co-authored by Charlie Chase, SAS Advisory Industry Consultant in the Retail & Consumer Goods LOB.
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Технический документ
Life-Cycle Price OptimizationSAS can help customers develop well-thought-out markdown plans. Make critical markdown decisions quickly. And maximize margins and inventory sell-through and revenue.
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E-Book
Profitability under pressure: 5 imperatives for maximizing value through analyticsA guide for retailers and consumer goods companies.
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Технический документ
Making the case: The ROI of demand managementThis paper shows how to determine the value of improving the credibility of the demand plan. Several templates are included to help in quantifying and documenting the return on investment.
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E-Book
The Path to a Single Customer ViewLearn how CDPs are evolving as marketing technology modernizes, possibilities for CDP use cases, how to define use cases, retailers that successfully use CDPs and what organizations should consider before selecting the CDP that's right for them.
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Аналитический отчет
Artificial Intelligence In Retail: What Now?This RSR Benchmark Report examines retailers’ attitudes about AI/ML technology and whether it can be used to turn data into insights and help retailers better understand the environments they operate in.
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E-Book
Build Supply Chain Agility Through DigitizationLearn four key strategies organizations can use to perceive, measure and mitigate supply chain risks while improving overall resiliency.
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Customer Story
Customer engagement enhanced with cloud-based analytics and AI1-800-FLOWERS.COM, Inc. helps customers express, connect and celebrate with SAS Viya on Azure.
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Article
3 вопроса, с которых нужно начать улучшения в области прогнозирования и планирования спроса в ритейлеПандемия коренным образом изменила покупательское поведение и клиентский опыт. Онлайн-покупки, возможность самовывоза, доставка сегодня и желательно бесконтактно – это уже необходимость, а не просто преимущество бренда с точки зрения взаимодействия с клиентами.
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Аналитический отчет
The Forrester Wave™: Retail Planning, Q1 2020The 12 Providers That Matter Most And How They Stack Up
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Article
Ситуационная осведомленность определяет нашу реакциюМногие обстоятельства требуют ситуационной осведомленности, то есть осознания того, что происходит вокруг. Пандемия COVID-19 усилила эту потребность, поскольку лидеры во всех отраслях использовали аналитику и визуализацию, чтобы получать ситуационную осведомленность в реальном времени и быстро реагировать на важные решения.
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Customer Story
Решения ритейлера создают привлекательные условия для клиентов с помощью data-driven маркетинга.Office Depot Europe стимулирует изменения, используя SAS Customer Intelligence 360 в качестве главного катализатора цифровой трансформации
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Article
Утконос: работа с данными как часть трансформацииЕсть огромный объем задач, в которых применение продвинутой аналитики даст более существенный эффект, чем традиционные подходы. И они совершенно точно должны решаться централизованно.
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Customer Story
Electric cooperative sharpens forecasts, reduces energy costsNCEMC decreases forecast generation time from six weeks to just a few hours.
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Технический документ
The Real-Time and Predictive Commerce Playbook for CMOsFind out how the shift toward real-time and predictive analytics is empowering retailers, and learn the top 10 actions you should take to become a successful retailer in the age of digital Darwinism.
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Customer Story
Digital retailer bags record sales with analyticsShop Direct delivers award-winning, personalized customer experiences with SAS.
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Customer Story
Building supplier nails inventory managementTravis Perkins uses supply chain analytics from SAS to optimize inventory across its 2,000 stores.
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Аналитический отчет
Top Strategic IoT Trends and Technologies Through 2023In this report, Gartner examines 10 longer-term IoT technologies and trends that will be important in the 2018 through 2023 time frame.
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Технический документ
Assisted Demand Planning Using Machine Learning for CPG and RetailIntelligent automation techniques can be applied to all kinds of activities across your organization to reduce the everyday repetitive work while uncovering key insights to improve the effectiveness of your processes, as well as your workforce.
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Технический документ
A Practical View of New Product Forecasting In this paper, SAS and Virginia Commonwealth University School of Business examine the current state of new product forecasting and provide a clear, current look at how your peers are using analytics and technology to improve their new product forecasting capabilities.
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Технический документ
Improving Inventory Replenishment for Retail Product PromotionsThis paper describes how inventory optimization solutions must better mimic real-world conditions to accommodate promotional demands in order to truly optimize the replenishment process.
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Технический документ
Size Optimization Made Easy With Machine Learning and AnalyticsDiscover how size optimization can help you meet the challenges of assortment management by enabling you to estimate actual customer size demand. There is an answer to these problems – size optimization.
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Технический документ
Modernize Merchandise Planning With Retail AnalyticsDiscover the top five strategies for modernizing merchandise planning with retail analytics.
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E-Book
How Can Retailers Satisfy Today's Customers? With omnichannel analytics, you can use all the data you’re collecting on multiple channels, combine it with product data to improve all retail operations, while also improving the customer experience.
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Article
«Подключенный» потребитель: влияние Интернета вещей на будущее ритейлаВсе чаще розничные магазины используют возможности Интернета вещей (IoT), чтобы «подключиться» к потребителю. Эта технология революционным образом меняет процесс покупок и ожидания потребителей, связанные с их любимыми магазинами.
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Технический документ
Sales & Marketing Report 2017 - The Digital ExperienceCGT’s Sales & Marketing Report 2017, sponsored by SAS, looks at progress on several key topics, including supply chain, trade promotion, direct-to-consumer marketing, data and analytics, security and the digital enterprise.
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Технический документ
Using Big Data to Enable the Omnichannel Retail ExperienceAs trends in consumer buying patterns continue to evolve, retailers need solutions that can derive deep data analytic insights to provide a more sophisticated, centralized view of their customers’ preferences and buying journeys.
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Article
Что такое многоканальная аналитика?Умные ритейлеры понимают, что сегодня для успешного бизнеса одного лишь маркетинга уже недостаточно
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Article
5 приложений IoT для ритейлеровОт RFID-меток до умных магазинов. Как ритейлеры пользуются возможностями и преимуществами интернета вещей.
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E-Book
Four Use Cases Show Real-World Impact of IoT This TDWI e-book explores in detail what IoT means and how different industries are taking advantage of it.
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Технический документ
IoT in Retail: Engaging the Connected Customer How do you make your brick-and-mortar stores as smart as your website so when customers walk in the door, you recognize them and cater to their individual tastes? Learn the key to making in-store shopping as frictionless for your customer as online shopping.
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Article
Small but mighty: Modern marketing for the midmarketUsing data to improve the customer experience is how midmarket companies can take on the retail titans to win the hearts of their customers.
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Article
How Walmart makes data work for its customersTips from the world's largest retailer on building an infrastructure that makes data work for its 240 million weekly customers.
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Article
Seven characteristics of the modern consumerToday's consumers are connected, content driven and global. Learn how leaders from eBay, Chico’s and Brooks Brothers described their shoppers at the recent Retail Big Show.
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Технический документ
Demand ShapingDemand shaping is commonly thought of in terms of demand manipulation. This paper provides an extended version of demand shaping that helps organizations understand the dynamics of both supply and demand.
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Article
A lesson in customer service from Chick-fil-A President Dan CathyDoes Chick-fil-A’s commitment to be kind to employees and provide heartfelt hospitality to customers make the food taste better? President and COO Dan Cathy says it does, and the numbers back him up. He recently shared the secret behind the family-owned company's success.
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E-Book
Achieve Data-Driven Digital Transformation in Retail and Consumer GoodsTo increase profitability, teams must be able to quickly transform raw data into operational insights that support every kind of decision they make.
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Технический документ
SAS and C.H. Robinson: Rewriting the Rules of Demand Planning, Forecasting and Transportation ManagementCOVID-19's significant and lasting disruptions to the global economy and supply chains have revealed costly vulnerabilities in global supply chains, as well as the need for new, forward-looking planning capabilities that anticipate and account for disruptions.
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Технический документ
Using SAS® for aggregate-level, driver-based demand planning This paper outlines methods to derive detailed shipment plans based upon point-of-sale (POS or consumption) data -- all while reducing forecasting errors and planner workloads in the process.
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Технический документ
Using Advanced Analytics to Model, Predict, and Adapt to Changing Consumer Demand Patterns Affected by COVID-19SAS advanced analytics and predictive modeling tools can help businesses understand demand, adjust strategies, and emerge stronger and more agile than ever.
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Технический документ
AI and analytics are powering a demand planning and customer experience revolutionToday, thanks to next-day shipping, product shortages and transportation disruptions, availability and delivery speed have become the deciding factor for consumers, making inventory availability the ultimate competitive advantage for retailers.
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Технический документ
Industry Overview
Using Machine Learning and Demand Sensing to Enhance Short-Term ForecastingEffective supply chain management is critical to ensure the timely replenishment of products by properly managing the movement and storage of raw materials and finished goods from the point-of-origin to the point-of-consumption.
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Технический документ
The Impact of Machine Learning on Demand Planning PrecisionAdvanced analytics and intelligent automation are laying the foundation for a powerful new model that can improve demand planning processes and increase forecast accuracy, leading to significant cost savings for consumer goods organizations
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E-Book
Data scientists use SAS Viya on Microsoft Azure to develop big innovationsThis e-book features top solutions showcasing how global Hackathon teams used SAS Viya on Microsoft Azure to develop innovative approaches that save time, money, and entire ecosystems, such as the world's coral reefs.
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E-Book
Retail Experimentation: The New FundamentalsFacing growing pressure to compete for customers on the quality of their customer experience, many retailers are taking an even more rigorous, scientific approach to improving that experience through experimentation.
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E-Book
Internet of Things: Understanding the JourneyWhether your focus is business outcomes or technology challenges, this guide provides the insights to accelerate your IoT journey.
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E-Book
Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.