Explore resources related to telecom, media & technology analytics & discover how SAS solutions transform your business
Telecom, Media & Technology Analytics Resources
Browse the latest e-books, white papers, analyst reports and more.
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Краткое описание решения
Digital ad inventory forecastingThe SAS solution delivers highly accurate forecasting, while overrides provide flexibility for the unknown. Combining forecasting and historical information, media owners know how to price ad products for the best outcomes, how to reset targets that may be too limiting, and where there may be risk associated with the forecast and potential under-delivery.
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Краткое описание решения
Personalize your viewers' experience using real-time advanced analyticsSAS provides a unified platform for marketers and analysts to deliver an engaging OTT subscriber experience. Marketers can build and optimize complex subscriber journeys, while analysts are equipped with modern machine learning algorithms and flexible deployment methods.
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Аналитический отчет
Top Strategic IoT Trends and Technologies Through 2023In this report, Gartner examines 10 longer-term IoT technologies and trends that will be important in the 2018 through 2023 time frame.
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Article
Customer journey analytics goes mainstreamDigitally enhanced customer experiences that cross traditional and digital channels is an expectation for consumers. This means timely, relevant communications.
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Технический документ
Where does marketing stop and advertising begin?The demise of third-party cookies will undoubtedly present a huge challenge for organizations when accessing the data needed for marketing and advertising purposes. Learn the three strategic actions that brands should take to be successful in preparing for MadTech, which combines marketing and advertising technologies.
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E-Book
Customer experience - now and into the futureExperience 2030: Research reveals 5 key themes driving customer experience. Build a forward-looking customer experience framework.