SAS® for ...
Heads of Marketing & CMOs
Small & Midsize Business
Marketing Needs to Start With Data
Data
Harness the power of all data, from all sources, in every customer's journey, into one consolidated view.
Analytics
Segment, model and measure data to drive insights.
Execution
Orchestrate, automate and personalize the customer journey.
Getting Results With SAS
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Delighting customers
A retailer uses SAS to improve customer retention by 30%.
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Reducing costs
A bank uses SAS to optimize offers, reducing marketing campaign costs by 50%.
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Growing revenue
An insurer uses SAS to get 30% positive lift from more effective marketing campaigns.
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Gaining new insights
A retailer is ready to meet future challenges using SAS next-level analytics and expertise.
Recommended Resources for Heads of Marketing & CMOs
E-Book
Achieve Data-Driven Digital Transformation in Retail & Consumer Goods
Discover how connecting product demand to customer engagement can move your business forward.
Infographic
Personalize customer experience to drive growth
Discover how SAS can help you advance with an open, powerful martech solution built from the ground up.
Recommended Software for Heads of Marketing & CMOs
- Multichannel Marketing Hub | SAS® Customer Intelligence 360Individualize every customer interaction in real time with a modern multichannel marketing hub.
- SAS® Event Stream ProcessingUse machine learning and streaming analytics to uncover insights at the edge and make real-time, intelligent decisions in the cloud.
- SAS® Intelligent DecisioningУправляйте онлайн-взаимодействием с клиентами и автоматизируйте процессы принятия решений во всей организации.
- SAS® Visual AnalyticsВизуально изучайте все данные, открывайте новые закономерности и публикуйте отчеты в Интернете и на мобильных устройствах.
- SAS® Visual StatisticsВ этой системе множество пользователей могут исследовать данные, а затем создавать и уточнять описательные и прогнозные модели в интерактивном режиме.
- SAS® Viya®Победите свои аналитические задачи, от экспериментальных до критически важных, с более быстрыми решениями в облаке. SAS Viya позволяет все м-исследователям данных, бизнес-аналитикам, разработчикам и руководителям - сотрудничать, масштабировать и эксплуатировать идеи в любом месте.