Facing the New Marketing Reality

Customer data visualization for the smart marketer

We are now entering the era where we finally have access to intuitive and easy-to-use analytics, and no longer are dependent on IT to discover campaign opportunities. We’re witnessing the birth of a new marketing reality!

This e-book describes the challenges marketing faces today and how data visualization and easy-to-use analytics help to increase your marketing effectiveness.

You’ll learn how to:

discover and test new campaign opportunities
optimize marketing expenditures
understand the value and impact of each channel
independently deliver insights & results on the spot

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About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 83,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know^® .