SAS a Leader in Customer Analytics Solutions: Independent Research Firm

SAS top-ranked in current offerings and strategy categories

In naming SAS a leader in The Forrester Wave™: Customer Analytics Solutions, Q1 2016, Forrester Research says SAS excels at analytics production, or “turning data into insights.” Analytics powerhouse SAS, also a leader in marketing technology for today’s digital business, ranked at the top in two categories – current offerings and strategy.

In characterizing SAS’ solution, Forrester noted SAS’ heavy investment in its customer intelligence suite to “ensure that its solutions anticipate and even drive innovation in this space for marketers.” One client surveyed said they “attribute profitability increases of up to 30 percent in some customer segments to SAS.”

Forrester describes “Leaders” as having “the ability to manage and integrate data from multiple sources, quickly uncover valuable insights, take action on those insights, and measure success.” To assess the vendors, Forrester used data sources including vendor surveys, product demos and customer references.

“Savvy brands demand intelligent marketing systems that constantly adapt to and anticipate the needs of their customers, and SAS delivers,” said Wilson Raj, Global Director of Customer Intelligence for SAS. “The SAS^® Customer Intelligence suite helps marketers unify their data, execute powerful analytics and create dynamic marketing processes to achieve the most complete view of customers across all channels, devices and interactions.”

With customer analytics, marketers derive valuable insights from customer data. Based on those insights, they can take meaningful and profitable actions to deliver rewarding customer experiences.

SAS Customer Intelligence employs customer analytics techniques such as predictive modeling, data visualization, information management and segmentation. These capabilities help marketers to:

• Better engage customers with highly relevant offers and messages. Brands that understand the importance of personalization and targeting the right customer boost response rates and customer loyalty.
• Accurately predict which customers are most likely to leave and why. Armed with this data, effective marketers can hone strategic campaigns to prevent attrition.

 In an ever-changing digital business world, customer analytics helps smart marketers get smarter and keeps customers satisfied.