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Press release
SAS a Leader in cross-channel marketing hubs per global research firm -
RELATÓRIO DE ANÁLISE
SAS is a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 -
E-BOOK
Real-Time Hyperpersonalization in Hospitality -
Press release
MarTech experts’ top predictions for 2025 -
Press release
AI gold rush? New APAC research reveals major gap between AI Leaders and Followers -
Press release
New report: Undisciplined MarTech impedes customer trust -
Press release
New study finds CMOs embracing GenAI despite knowledge gap -
White Paper
Navigating the uncertain world of third-party cookies -
História do cliente
Leading cruise line personalizes passengers’ onboard experience in real time -
Press release
Analysts laud SAS’ innovation in AI, marketing, risk and fraud solutions -
Press release
New SAS GenAI tools for marketers leverage Amazon Bedrock -
E-BOOK
The insurance data and AI revolution -
RELATÓRIO DE ANÁLISE
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 -
História do cliente
One airport operator is making every journey personal for passengers -
História do cliente
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer -
White Paper
Creating Meaningful Data-driven Customer Journeys -
E-BOOK
Personalized advertising that you control -
White Paper
Improving HCP Engagement with Digital Analytics -
RELATÓRIO DE ANÁLISE
A SAS foi nomeada como líder pela Forrester Wave™: Plataformas de Decisão de IA, no 2º trimestre de 2023. -
E-BOOK
Cracking Tomorrow's CX Code -
White Paper
Retail bank media networks: Monetize customer data with personalized offers and advertising -
E-BOOK
The Path to a Single Customer View -
História do cliente
Predicting real-time insurance needs with hyperpersonalization -
História do cliente
Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiasts -
Press release
Resiliency or fragility? Ten 2023 predictions from SAS -
White Paper
Cracking Tomorrow's CX Code -
RELATÓRIO DE ANÁLISE
SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022 -
White Paper
Banking in 2035: global banking survey report -
White Paper
Banking in 2035: three possible futures -
White Paper
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
História do cliente
Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approach -
História do cliente
Protecting nature with dollars and sense -
História do cliente
Workplace solutions retailer creates compelling customer experience via data-driven marketing -
Press release
Preparing for the next disruption: 10 analytics trends to watch in 2022 -
História do cliente
Integrated marketing improves results for marketers and customers -
História do cliente
A customer connection is the special ingredient -
História do cliente
Finland’s top retail bank applies AI to improve customer service and credit scoring -
História do cliente
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond -
História do cliente
Maximizing the reach and impact of an eHealth hub -
História do cliente
Complex telco product portfolio, maximum agility thanks to intelligent decisioning -
História do cliente
Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences -
Artigo
The 5 new rules of retail -
Artigo
3 ways to rethink retail forecasting and demand planning -
RELATÓRIO DE ANÁLISE
O SAS é líder no The Forrester Wave™: Customer Analytics Technologies, 3º trimestre de 2020. -
Artigo
Reimagine marketing: Today, tomorrow and in times of disruption -
RELATÓRIO DE ANÁLISE
The Total Economic Impact Of SAS Customer Intelligence 360 -
História do cliente
Using Customer Intelligence to optimise advertising sales -
Artigo
Customer data platform: What it is and why it’s important -
Artigo
Your customers aren’t afraid of new technologies. Are you? -
Artigo
O que é marketing digital? -
Artigo
Tread carefully with customer data platforms -
Artigo
Marketers and privacy -
Artigo
Digital transformation for SMBs -
Artigo
Página de insights
Big data e a evolução do marketing -
Artigo
Five trends that will reshape customer experience -
Artigo
Under siege: Improving customer experience in banking -
História do cliente
Predictive analytics and AI deliver a winning fan experience -
História do cliente
Telecom calls on automation to improve market position -
Artigo
IoT: The customer experience accelerator you can't afford to ignore -
White Paper
The Real-Time and Predictive Commerce Playbook for CMOs -
Artigo
What big data has brought to the privacy discussion -
White Paper
Keys to robust credit risk modeling and decisioning for better customer experience -
Artigo
Effective real-time marketing -
White Paper
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
White Paper
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
Artigo
Contextual engagement -
Artigo
Data and the customer experience -
E-BOOK
How Can Retailers Satisfy Today's Customers? -
White Paper
Data and the customer experience -
Artigo
How to improve your AI marketing skills -
Artigo
Building confidence in your customer experience -
Artigo
AI marketing: What does the future hold? -
Artigo
Three ways to improve real time marketing results -
White Paper
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services -
White Paper
Beyond The Campaign -
Artigo
Customer journey analytics goes mainstream -
White Paper
Using Data to Create Outcome-Based Customer Experiences -
White Paper
The Internet of Things: Marketing’s Opportunities and Challenges -
White Paper
Power your digital transformation with guided analytics -
E-BOOK
How Customer Intelligence Is Energizing the Utilities Industry -
White Paper
Using Big Data to Enable the Omnichannel Retail Experience -
Artigo
What is marketing automation? -
Artigo
Real-time customer engagement is the future of experience management -
E-BOOK
White Paper
Tomorrow's telco -
E-BOOK
Improving Customer Experience -
Artigo
The marketing analytics must-haves -
Artigo
Harnessing the martech advantage -
White Paper
Getting to Why in Omnichannel Marketing Attribution -
White Paper
Marketing attribution: Giving credit where credit is due -
White Paper
Improve Customer Experience with Actionable Artificial Intelligence -
Artigo
R 'Ray' Wang: A conversation with a digital disruptor -
Artigo
IoT: The next best thing to reading your customer’s mind -
Artigo
Marketing for the midmarket -
White Paper
Redefining Brand Performance for the 21st Century -
Artigo
Linking data to the customer journey -
Série
The value of marketing metrics at Visa -
Artigo
Putting you at the frontier of the fan experience -
Série
Digital transformation: Moving from handshakes to householding at Comerica -
White Paper
Data Elevates the Customer Experience -
Série
Brand equity has a big role in RCI's strategy -
Artigo
Customer experience management: What it is and why it matters -
Artigo
Customer journeys: How to be ready when customers visit -
Artigo
Customer journey management: Eliminating missed opportunities -
Artigo
Small but mighty: Modern marketing for the midmarket -
White Paper
Operationalizing and Embedding Analytics for Action -
História do cliente
The right offer every time -
Artigo
The marketer's dream: Harmonic convergence -
Artigo
Customer segmentation for the new digital experience -
Entrevista
Using data to control unruly hotel pricing -
Série
The customer journey: Finding the buy signal -
Entrevista
Q&A: What's your level of digital marketing maturity? -
Entrevista
How do you know if you’re ready for Hadoop? -
Série
The customer journey: Why you need journey maps -
Artigo
Keeping your customers happy with assortment optimization -
Artigo
The modern marketing leader: Is your CMO ready? -
Artigo
Customer loyalty in a digital world: A new approach -
História do cliente
Optimization delivers more revenue while slashing marketing costs -
Artigo
Four multichannel marketing strategies that deliver exceptional customer experiences -
Artigo
Marketing measurement do's and don'ts -
Artigo
Out of size, out of mind -
Artigo
Empty shelves: The retail analytical talent deficit -
White Paper
The Architecture and Security of SAS® Marketing Operations Management -
Artigo
Moving beyond the ad server -
Artigo
The first step in building a better customer experience -
Artigo
The era of gargantuan data -
Artigo
Marketing optimization: Five lessons learned at a major US bank -
Artigo
Seven characteristics of the modern consumer -
White Paper
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers -
Artigo
Improving customer experience with digital marketing -
Artigo
Three tips for data-driven marketing from the Las Vegas Sands -
White Paper
Unleashing the Power of Text Analytics for Travel -
Artigo
Four ways Vail Resorts creates epic experiences -
Artigo
Profissionais de marketing realmente precisam de analytics em tempo real? -
Entrevista
Como conquistar a lealdade de compradores online inconstantes? -
Artigo
The digitization of everything — its impact on customer experience -
Artigo
A digitalização de tudo – seu impacto sobre a jornada do comprador e o papel do marketing -
Artigo
A lesson in customer service from Chick-fil-A President Dan Cathy -
RELATÓRIO DE ANÁLISE
White Paper
Marketing Analytics for Manufacturing: Forging Customer Insights -
Vídeo
Brian Solis on making business more human -
Artigo
Página de insights
Personalization: What it is and why it matters -
Artigo
Página de insights
Digital Transformation: What it is and why it matters -
História do cliente
Hyper-personalized offers help consumer finance company elevate the customer experience -
E-BOOK
Brilliant decision? -
E-BOOK
Operational Marketing: From Hard Work to Heroic Performance -
E-BOOK
Retail Experimentation: The New Fundamentals -
E-BOOK
Strategic Marketing: From aspirational to exceptional customer experience -
White Paper
AI and analytics are powering a demand planning and customer experience revolution -
White Paper
SAS Experience 2030 -
E-BOOK
The Secrets of Delivering Exceptional Customer Experience -
White Paper
Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond -
White Paper
Experience 2030: Pulse Report -
White Paper
TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT -
White Paper
Experience 2030. The Future of Customer Experience is... NOW! -
E-BOOK
In-the-Moment Marketing -
White Paper
SAS - Hospitality Provider -
White Paper
Delivering Experiences That Win Business and Build Loyalty -
E-BOOK
Planning For CDP Success: A guided journey for choosing a customer data platform -
E-BOOK
Customer experience - now and into the future -
White Paper
Where does marketing stop and advertising begin?
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