Retail & Consumer Goods Analytics

Drive your product demand planning, inventory and supply chain using real-time customer data with retail and consumer goods analytics

Retail Analytics & Consumer Goods Software

Apply analytics to every step of the customer journey for better connections and deeper insights.

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In the Spotlight

Understand your customers better than ever

Meet changing customer expectations and enhance your supply chain with leading-edge AI and analytics from SAS. We help you turn insights into action in real time so you can deliver a better experience for everyone.

Retail & consumer goods solutions from SAS

Get a complete view of your business and customers with retail analytics and consumer goods software. Create assortments based on customer preferences. Invoke the most relevant engagement strategy for each customer. Optimize supply chain and retail operations at every step of the customer journey.

Merchandise Planning

Get the right merchandise to the right stores when customers are ready to buy.

Explore merchandise planning

Customer Insight

Know exactly what your customers want, when they want it. And make sure they get it.

Explore customer insight

Demand Planning

Accurately plan for customer demand – down to the individual store level.

Explore demand planning

Supply Chain Analytics

Unify data from across your organization, then optimize responses throughout the supply chain.

Explore supply chain analytics

Featured Solution

SAS^® for Intelligent Planning

Get hyperaccurate demand planning and forecasting in a flexible, scalable managed application service (MAS) offering.

Learn about SAS Cloud for Intelligent Planning

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Customer Success

Working smarter with retail & consumer goods solutions from SAS

Finding the right fit for better customer experiences

Levi Strauss & Co. – the company that invented bluejeans – is always innovating. And now it's on a journey with SAS to build an analytically driven, decision-ready culture that helps it connect to the people who love its apparel.

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Providing an exceptional customer experience with personalized marketing

1-800-FLOWERS.COM, Inc., has adopted SAS Viya on Azure to strengthen its analytical capabilities and enhance the customer experience. The company now has a modern, scalable, cloud-based analytics, AI and data management platform to help its growing business.

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Knowing the right pricing strategy for each stage of the product life cycle

SAS helped the world's largest supplier of athletic shoes and apparel:

Automate the decision-making process.
Develop a product life cycle pricing structure that helps reduce markdowns.
Understand competitor pricing.
Plan strategies that improve gross margin.

View all retail customer stories

Retail & consumer goods industry sectors

Better connections. Deeper insights.

Direct to Consumer

Consumer Goods

Retail

SAS is a leader in The Forrester Wave™: Retail Planning Platforms, Q4 2023

SAS is the best fit for retailers or brands that value expertise in running sophisticated AI and ML against large data sets.

Read the report

Enabling Technologies

Accelerate your digital transformation

Artificial Intelligence

Optimize store and supply chain operations, increase conversions, and customize shopping experiences.

Learn about AI in retail analytics & consumer goods software

Internet of Things

Give customers relevant, omnichannel experiences – in real time, on their terms.

Learn about IoT in retail analytics & consumer goods software

Cloud Computing

Experience the same agility your customers have with a complete range of cloud offerings and deployment.

Learn about the cloud in retail analytics & consumer goods software

Connect with SAS and see what we can do for you.

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Drive your product demand planning, inventory and supply chain using real-time customer data with retail and consumer goods analytics

Retail Analytics & Consumer Goods Software

Watch NRF On Demand

In the Spotlight

Understand your customers better than ever