SAS a Leader: Gartner’s 2017 Magic Quadrant for Multichannel Campaign Management

Positioning based on completeness of vision and ability to execute

“Customer experience” is more than marketing buzz – it is often the differentiator between a good brand and a great one. With SAS® Customer Intelligence, marketers use advanced analytics across channels to make on-the-spot choices that match customer expectations.  And for the 11^th consecutive year, SAS is a Leader in Gartner’s Magic Quadrant for Multichannel Campaign Management. 

“Your customers don’t distinguish between online, in-store or mobile when it comes to interacting with your brand,” said Wilson Raj, Global Director of Customer Intelligence for SAS. “It’s all one continuous, fluid experience. Designing and delivering on that expectation means optimizing and personalizing across multiple channels and customer contexts—in real-time. And that takes predictive analytics.” 

But without speedy delivery, insights can come too late to hold a customer. SAS Real-Time Decision Manager is among the multichannel toolsets pushing SAS Customer Intelligence ahead of the pack. The offering enables marketers to deliver relevant offers in real time – when it matters. Powered by automated analytics, SAS Real-Time Decision Manager provides the best offer at the right time via customers’ preferred channel. 

Gartner, Magic Quadrant for Multichannel Campaign Management, 11 April 2017. 

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