Telecom, Media & Technology Solutions in the Age of COVID-19
COVID-19 is having a huge impact on the TMT industry. SAS can help you adapt to today's challenges and plan for the future – with confidence.
TMT companies are critical to the response to and recovery from COVID-19.
We know your primary focus is on the health and safety of your employees, customers and families as you adapt your business to rapidly changing dynamics and social and economic uncertainty. Your industry has a vital role to play, with all of mankind relying on telecom, media and technology companies for important information and the ability to stay connected. SAS shares your focused commitment. We're here to support you with domain experts, data scientists and SAS solutions to help you better comprehend, manage and navigate these uncertain times.
- Network Planning & Augmentation
- Intelligent Network Assurance
- Audience Intelligence
- Advertising Sales
- Operationalizing Analytics
Network Planning & Augmentation
Predict and prioritize network augmentation to ensure customer satisfaction.
Network utilization has shifted over the last few months in response to COVID-19, with consumption patterns changing in volume, geography and time of day. Fast response to these changes is crucial to ensuring network availability and a quality customer experience. As you look to maintain your networks and reassure your customers, SAS Analytics can help you assess, predict and prioritize areas for network augmentation.
Intelligent Network Assurance
Monitor the network in real time for network anomalies and proactively remediate to improve network performance.
COVID-19 has dramatically affected network bandwidth. SAS enables you to use artificial intelligence to monitor network performance and ensure the highest quality customer experience possible. With SAS, you can:
- Develop models and implement network performance monitoring capabilities, using real-time data to alert network teams to anomalous activity or readings.
- Enable network teams to proactively manage potential issues before customers experience outages.
Audience Intelligence
Detect and react to changes in viewing habits quickly.
As a result of the COVID-19 pandemic, TMT companies are struggling to shift programming to address new viewing habits and content changes. Advanced analytics from SAS can help you:
- Understand how your audience and its viewing habits are changing.
- Determine the most appropriate and in-demand content to release.
Advertising Sales
Assess and react quickly to a changing marketplace.
The COVID-19 pandemic is presenting ad sales organizations with real-time challenges they have never before encountered. SAS provides advanced analytics with embedded machine learning and AI capabilities that can enable decision makers to:
- Forecast shifting demand.
- Assess the impacts of content changes on advertising.
- Better manage ad inventory with speed and flexibility.
Operationalizing Analytics
Reassess your most mission-critical models.
Effective response to the impact COVID-19 is having on communications and media industries depends on agile, adaptable analytics. Analytic models based on historical data may not be able to keep up with the dramatic changes in consumer behavior and market dynamics. SAS can help you adjust to the new reality with speed and efficiency by:
- Quickly recalibrating and deploying all your analytic models.
- Automatically retraining models when events dramatically change inputs.
- Maintaining and extending the value generated from production models.
- Cataloging and deploying all models built in SAS, open source or from third-party vendors.
Learn About Operationalizing Analytics
Explore the SAS COVID-19 Resource Hub to find out how we're using our most advanced technology to help customers across every industry combat the coronavirus outbreak. There you can also gain insights from our COVID-19 visualizations.
