Customer Insight From SAS
Priority, rules-based optimization isn't enough. You need true analytical optimization to gain better customer insight for improving the customer experience, boosting response rates and lowering campaign costs. SAS delivers.
Why choose SAS for better customer insight?
Today's customers are mobile and have more control over the purchasing process – which means retailers must rethink how to use customer data and insights from analytics to improve customer engagement. That's where SAS comes in.
Connect with your customers in real time
Engage and respond to customer needs instantly using contextual listening and advanced data integration to enhance both in-store and online shopping experiences.
Sell more
Understand what actions drive transactions and customer value. Know which message or offer is most relevant – and the best way to deliver it. Personalize interactions to drive the best performance. And integrate the experience across all touchpoints throughout the customer journey.
Spend less
A cross-channel approach enables you to spend less on customer acquisition than your competitors. Use predictive modeling as the basis for comprehensive integrated marketing to improve the outcomes of your marketing interactions.
Related retail & consumer goods solutions from SAS
View recommended customer insight solutions
- Multichannel Marketing Hub | SAS® Customer Intelligence 360Zindywidualizuj każdą interakcję z klientem w czasie rzeczywistym dzięki nowoczesnemu wielokanałowej platformie marketingowej.
- SAS® 360 DiscoverCapture behavioral information across your brand’s digital customer experience and extend past traditional digital analytic reporting.
- SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
- SAS® Intelligent Performance ManagementReconcile and close the books faster with more accurate budgets and instant consolidations.
- SAS® Intelligent Planning SuiteAccurately forecast shopper and consumer demand by creating seamless merchandise and demand plans.
- SAS® Visual AnalyticsDiscover and explore relationships in data, and share insights.