Optimize marketing strategies across the product life cycle with pharmaceutical commercial analytics from SAS

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Pharmaceutical commercial analytics solutions

SAS delivers a faster, more productive data and AI platform for pharmaceutical commercialization and marketing.

Why choose SAS for pharmaceutical commercial analytics?

SAS helps you capitalize on insights from machine learning, AI and advanced forecasting and optimization to gain a competitive edge and secure the success of your product portfolios now and far into the future.

Improve engagement

Capitalize on cutting-edge engagement analytics to build trust with health care professionals (HCPs) through immersive experiences.
Glean insights from real-world data

Use real-world data to discover new commercial insights to further strengthen your market strategy and uncover evidence to support the value of therapies.
Gain a competitive advantage

Advance market position and strategy with advanced forecasting and optimization analytics.

Make commercialization decisions with confidence

SAS delivers cutting-edge analytics and AI to optimize decisions across the pharmaceutical product life cycle.

Rapid model deployment

SAS helps customers unify a diverse data and AI ecosystem and deploy models rapidly.

GenAI to support engagement

SAS allows pharmaceutical marketers to use large language models to support patient and health care professional HCP engagement.

Connectivity through IoT analytics

SAS supports IoT analytics and streaming data to generate actionable insights for commercial pharma.

SAS is a leader in pharmaceutical commercial analytics solutions

SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024.

SAS is a Leader in the 2024 Gartner^® Magic Quadrant^™ for Data Science and Machine Learning.

SAS is a strong Leader in the inaugural report Forrester Wave: AI Decisioning Platforms, Q2 2023.

Featured Product

Discover a SAS product to support pharmaceutical commercial analytics.

SAS Customer Intelligence 360

A modern, multichannel marketing and engagement hub empowers life sciences companies to individualize every interaction for stronger engagement with HCPs and patients.