TELCO INSPIRATION DAY
How to talk to customers to increase revenue?
Warsaw | March 16th 2023
Offer standardization and similar price levels make it increasingly difficult for operators to stand out from the competition and attract new customers. The inflation rate that significantly exceeds the annual revenue growth rate accelerates the need to create additional value. One of the areas that provides users with this value and determines a competitive advantage is Customer Experience.
That is why telecoms invest in CX: to limit the number of customers leaving for the competition, acquire new ones, and increase revenue from the existing customer base. Building a better CX requires the implementation of comprehensive changes and cooperation in marketing, sales, customer service, communication, and the network.
To meet these challenges, it is necessary to use the latest technologies, including real-time analytics, automation, artificial intelligence (AI), and machine learning (ML), to drive innovation and minimize risk.
LEADING THEMES
HYPERSONALIZATION OF COMMUNICATION WITH CUSTOMERS
ROLE OF ANALYTICS IN CUSTOMER COMMUNICATION MANAGEMENT
DEMOCRATIZATION OF ANALYTICS
AGENDA
9:00 - 9:30
COFFEE AND BREAKFAST
9:30 - 9:40
WELCOME
Michał Pieprzny, Country Leader, SAS
Artur Szymański, Telecom Lead, Customer Advisory, SAS Central Europe
9:40 - 10:20
KEYNOTE
Authentic relationships. How to understand customer behavior in digital media?
dr Karol Jachymek, Vice-Dean for Student Affairs, Faculty of Humanities, SWPS University
10:20 - 10:50
Maturity of telecommunications operators in the area of customer relationship management - discussion of research results
Dariusz Jańczuk, Customer Intelligence Practice Lead for Central & South East Europe, SAS
10:50 - 11:35
EXPERT DEBATE
Hyperpersonalization of communication - best practices, threats, pitfalls
MODERATOR: dr Karol Jachymek, Vice-Dean for Student Affairs, Faculty of Humanities, SWPS University
Dobrosław Danielewski, Strategy Management and Marketing Campaigns Effectiveness Director, Orange Poland
Adam Uziembło, Head of the RTM/CM Communication Management Department, PLAY & UPC
Bartosz Witorzeńć, CRM Director, Bank Pekao S.A.
11:35 - 11:55
COFFEE BREAK
11:55 - 12:25
Democratization of analytics - trends for the future, tools, organization es
Artur Skalski, Manager, Pre-Sales Support, Platform & Analytics, SAS
12:25 - 12:55
Democratization of analytics - what does the implementation of a new approach to data management in a corporation look like in practice
Cristina Burlacioiu, Commercial Manager, Myaccount & Data, Telekom Romania Mobile
12:55 - 13:25
The role of analytics in supporting customer communication management – application examples
Dominika Kampa, Associate Partner, McKinsey
Krzysztof Skaskiewicz, Advisory Industry Consultant, SAS
13:25 - 14:30
LUNCH
MEET OUR SPEAKERS
Cristina
Burlacioiu
Commercial Manager
Myaccount & Data
Telekom Romania Mobile
Dobrosław
Danielewski
Strategy Management and Marketing Campaigns Effectiveness Director
Orange Poland
dr Karol
Jachymek
Vice-Dean for Student Affairs, Faculty of Humanities, SWPS University
Dominika
Kampa
Associate Partner
McKinsey
Adam
Uziembło
Kierownik Działu Zarządzania Komunikacją RTM/CM, PLAY & UPC
Bartosz
Witorzeńć
CRM Director, Bank Pekao S.A.
Artur
Szymański
Telecom Lead
Customer Advisory
SAS Central Europe
Dariusz
Jańczuk
Customer Intelligence Practice Lead for Central
& South East Europe
SAS
Michał
Pieprzny
Country Leader
SAS
Artur
Skalski
Manager, Pre-Sales Support, Platform & Analytics, SAS
Krzysztof
Skaskiewicz
Advisory Industry Consultant
SAS
PARTNERS
Rejestracja na wydarzenie została zakończona.
Zapraszamy do zobaczenia prezentacji.
REGISTRATION
Register for the Telco Inspiration Day! There's no cost to participate!
Contact
For more information about Telco Inspiration Day, please contact us at +48 22 560 46 00 or by e-mail: SAS Poland Office.
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