SAS | The Power to Know
White Paper

Best Practices in Real-Time and Multichannel Campaign Management

About this paper

Marketing has been redefined with significantly more complexity, largely due to the growth in new contact channels and interactions that are not yet well understood. How can marketers perform effectively in a landscape that is not only more complicated, but flooded in big data – one where answers are needed with new urgency? That was the focus of a recent SAS Global Forum Executive Conference session where marketing experts from the financial services and telecommunications industries looked at some key issues and best practices for campaign management in the multichannel, real-time world.

About SAS

SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.

Heeft u een SAS profiel? Vul het formulier automatisch in Log in

*
*
*
*
 
*
*
*
 
 
  Yes, I would like to receive occasional emails from SAS Institute Inc. and its affiliates about SAS products and services. I understand that I can withdraw my consent at any time by clicking the opt-out link in the emails.

Alle persoonlijke gegevens worden behandeld in overeenstemming met het SAS privacy beleid.