This release was originally published by the Los Angeles Football Club. 

LAFC partners with analytics industry-leader SAS

LAFC today introduced SAS, a global leader in data and AI, as an official club partner. The strategic, multi-year partnership aims to leverage advanced analytics to better understand fan preferences, enhance fan engagement, optimize team performance, and drive innovative business solutions.

“We strive to ensure that we are creating the absolute best experience for fans and supporters at BMO Stadium,” LAFC Co-President & CBO Larry Freedman said. “The expertise that SAS brings to data analytics will be crucial in helping us make smart decisions that enhance the experience for everyone involved with LAFC.

SAS is committed to enhancing fan engagement at LAFC and BMO Stadium, using cutting-edge analytics and customer insights that will allow the club to make informed decisions and create more meaningful interactions with its most engaged fans. Harnessing the power of the SAS® Viya® data and AI platform, LAFC will gain real-time insights into everything from player performance to fan behavior, allowing the club to stay ahead of the competition and drive sustainable growth both on and off the field. With SAS Customer Intelligence 360, LAFC aims to revolutionize its marketing strategies and drive personalized experiences within its digital and in-stadium marketing.

“Our partnership with LAFC is about combining our strengths in data and AI with their passion for the game,” said Jenn Chase, SAS Chief Marketing Officer. “Imagine a match day where every fan feels uniquely connected to the action, where data-driven insights enhance everything from ticketing to in-stadium experiences. SAS will help LAFC make smarter decisions on fan engagement, creating unforgettable experiences and taking the excitement to unprecedented levels.”

About Los Angeles Football Club (LAFC)

The 2022 MLS Cup Champion Los Angeles Football Club has represented the greater Los Angeles area in Major League Soccer since 2018.  The two-time Supporters' Shield Champions (2019, 2022) and 2024 U.S. Open Cup Champions, LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise, and success in the fields of entertainment, sports, technology, and media. LAFC is invested in the world’s game and Los Angeles, constructing and developing the 22,000-seat BMO Stadium and a top-flight training center on the campus of Cal State Los Angeles.