마케팅 관련 eBook, 백서, 웨비나 등을 살펴보세요.
유형별로 리소스를 찾아보려면 아래 옵션에서 선택해주세요.
-
- 자료 유형 선택
- E-BOOK
- R E S E A R C H
- 개요 브로셔
- 경영진 요약정보
- 고객 사례
- 기사
- 동영상
- 동영상
- 백서
- 벤치마크 요약정보
- 분석 보고서
- 블로그 게시물
- 사례 연구
- 사용 사례
- 산업 개요
- 서비스 요약정보
- 솔루션 요약
- 시리즈
- 웨비나
- 인포그래픽
- 인포그래픽
- 제품 요약
- 책 발췌
- 책 발췌
- 파트너사 요약정보
- 팩트 시트
- 회견
- 고객 사례 Leading cruise line personalizes passengers’ onboard experience in real time
- 분석 보고서 SAS는 The Forrester Wave ™ 로부터 2020 년 3 분기 고객 분석 기술 리더로 선정되었습니다.
- E-BOOK The insurance data and AI revolution
- 분석 보고서 SAS는 The Forrester Wave ™로부터 202년 4분기 실시간 상호작용 관리 리더로 선정되었습니다.
- 고객 사례 Modern, real-time marketing grew membership and incremental sales for leading grocery retailer
- 백서 Creating Meaningful Data-driven Customer Journeys
- E-BOOK Personalized advertising that you control
- 백서 Improving HCP Engagement with Digital Analytics
- 분석 보고서 SAS is a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023.
- E-BOOK Cracking Tomorrow's CX Code
- 백서 Retail bank media networks: Monetize customer data with personalized offers and advertising
- E-BOOK The Path to a Single Customer View
- 분석 보고서 The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023
- 고객 사례 One airport operator is making every journey personal for passengers
- 고객 사례 Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiasts
- 백서 Cracking Tomorrow's CX Code
- 분석 보고서 SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022
- 백서 Banking in 2035: global banking survey report
- 백서 Banking in 2035: three possible futures
- 백서 Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions
- 고객 사례 Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approach
- 고객 사례 Protecting nature with dollars and sense
- 고객 사례 유통업체인 Workplace Solutions는 데이터 기반 마케팅을 통해, 매력적인 고객 경험을 만들었습니다.
- 고객 사례 Integrated marketing improves results for marketers and customers
- 고객 사례 A customer connection is the special ingredient
- 고객 사례 Finland’s top retail bank applies AI to improve customer service and credit scoring
- 고객 사례 Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond
- 고객 사례 Maximizing the reach and impact of an eHealth hub
- 고객 사례 Complex telco product portfolio, maximum agility thanks to intelligent decisioning
- 고객 사례 Reaching 3.6 million football fans via comprehensive marketing analytics
- 고객 사례 Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences
- 기사 The 5 new rules of retail
- 기사 3 ways to rethink retail forecasting and demand planning
- 기사 Reimagine marketing: Today, tomorrow and in times of disruption
- 분석 보고서 The Total Economic Impact Of SAS Customer Intelligence 360
- 고객 사례 Using Customer Intelligence to optimise advertising sales
- 기사 Customer data platform: What it is and why it’s important
- 기사 Your customers aren’t afraid of new technologies. Are you?
- 기사 Tread carefully with customer data platforms
- 기사 Marketers and privacy
- 기사 Digital transformation for SMBs
- 기사 Five trends that will reshape customer experience
- 기사 Under siege: Improving customer experience in banking
- 고객 사례 Telecom calls on automation to improve market position
- 고객 사례 고급 분석으로 고객 경험 개선
- 기사 IoT: The customer experience accelerator you can't afford to ignore
- 백서 The Real-Time and Predictive Commerce Playbook for CMOs
- 기사 What big data has brought to the privacy discussion
- 백서 Keys to robust credit risk modeling and decisioning for better customer experience
- 기사 Effective real-time marketing
- 백서 Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience
- 백서 Using Hybrid Cloud Capabilities for True Omnichannel Marketing
- 기사 Contextual engagement
- 기사 Data and the customer experience
- E-BOOK How Can Retailers Satisfy Today's Customers?
- 백서 Data and the customer experience
- 기사 How to improve your AI marketing skills
- 기사 Building confidence in your customer experience
- 기사 AI marketing: What does the future hold?
- 기사 Three ways to improve real time marketing results
- 백서 Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services
- 백서 Beyond The Campaign
- 기사 Customer journey analytics goes mainstream
- 백서 Using Data to Create Outcome-Based Customer Experiences
- 백서 The Internet of Things: Marketing’s Opportunities and Challenges
- 백서 Power your digital transformation with guided analytics
- E-BOOK How Customer Intelligence Is Energizing the Utilities Industry
- 백서 Using Big Data to Enable the Omnichannel Retail Experience
- 기사 What is marketing automation?
- 기사 Real-time customer engagement is the future of experience management
- E-BOOK 백서 Tomorrow's telco
- E-BOOK Improving Customer Experience
- 기사 The marketing analytics must-haves
- 고객 사례 SAS를 통해 고객 참여를 활성화하는 호주 최대 이동통신사 Telstra
- 기사 Harnessing the martech advantage
- 백서 Getting to Why in Omnichannel Marketing Attribution
- 백서 Marketing attribution: Giving credit where credit is due
- 백서 Improve Customer Experience with Actionable Artificial Intelligence
- 기사 R 'Ray' Wang: A conversation with a digital disruptor
- 기사 IoT: The next best thing to reading your customer’s mind
- 기사 Marketing for the midmarket
- 백서 Redefining Brand Performance for the 21st Century
- 기사 Linking data to the customer journey
- 시리즈 The value of marketing metrics at Visa
- 기사 Putting you at the frontier of the fan experience
- 시리즈 Digital transformation: Moving from handshakes to householding at Comerica
- 백서 Data Elevates the Customer Experience
- 시리즈 Brand equity has a big role in RCI's strategy
- 기사 Marketing operations: Five core competencies you must master
- 기사 Customer journeys: How to be ready when customers visit
- 기사 Customer journey management: Eliminating missed opportunities
- 기사 Small but mighty: Modern marketing for the midmarket
- 고객 사례 The right offer every time
- 기사 The marketer's dream: Harmonic convergence
- 기사 Customer segmentation for the new digital experience
- 회견 Using data to control unruly hotel pricing
- 시리즈 The customer journey: Finding the buy signal
- 회견 Q&A: What's your level of digital marketing maturity?
- 회견 How do you know if you’re ready for Hadoop?
- 시리즈 The customer journey: Why you need journey maps
- 기사 Keeping your customers happy with assortment optimization
- 기사 The modern marketing leader: Is your CMO ready?
- 기사 Customer loyalty in a digital world: A new approach
- 고객 사례 Optimization delivers more revenue while slashing marketing costs
- 기사 Four multichannel marketing strategies that deliver exceptional customer experiences
- 기사 Marketing measurement do's and don'ts
- 기사 Out of size, out of mind
- 기사 Empty shelves: The retail analytical talent deficit
- 백서 The Architecture and Security of SAS® Marketing Operations Management
- 기사 Building a high-performance marketing engine
- 기사 The first step in building a better customer experience
- 동영상 Brian Solis on making business more human
- 기사 The era of gargantuan data
- 기사 Marketing optimization: Five lessons learned at a major US bank
- 기사 Seven characteristics of the modern consumer
- 백서 Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers
- 기사 Improving customer experience with digital marketing
- 기사 Three tips for data-driven marketing from the Las Vegas Sands
- 백서 Unleashing the Power of Text Analytics for Travel
- 기사 Four ways Vail Resorts creates epic experiences
- 기사 Do marketers need real-time analytics
- 기사 The digitization of everything — its impact on customer experience
- 기사 The digitization of everything – its impact on the buyer’s journey and marketing’s role
- 기사 The digitization of everything – its impact on the buyer’s journey and marketing’s role
- 기사 A lesson in customer service from Chick-fil-A President Dan Cathy
- 분석 보고서 백서 Marketing Analytics for Manufacturing: Forging Customer Insights
- 웨비나 Data and AI: Accelerators of Banking CX
- E-BOOK Brilliant decision?
- E-BOOK In-the-Moment Marketing
- 백서 SAS - Hospitality Provider
- E-BOOK Strategic Marketing: From aspirational to exceptional customer experience
- E-BOOK Retail Experimentation: The New Fundamentals
- 백서 AI and analytics are powering a demand planning and customer experience revolution
- 백서 Experience 2030. The Future of Customer Experience is... NOW!
- 백서 TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT
- E-BOOK Operational Marketing: From Hard Work to Heroic Performance
- 백서 SAS Experience 2030
- E-BOOK The Secrets of Delivering Exceptional Customer Experience
- 백서 Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond
- 백서 Experience 2030: Pulse Report
- E-BOOK Planning For CDP Success: A guided journey for choosing a customer data platform
- 백서 Where does marketing stop and advertising begin?
- E-BOOK Customer experience - now and into the future
- 고객 사례 Hyper-personalized offers help consumer finance company elevate the customer experience