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アナリスト・レポート
SAS is a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024SAS is the only vendor to appear in every study without undergoing a major acquisition and/or divestiture. SAS now boasts an impressive install of more than 1,500 mostly enterprise customers, with a deep focus on regulated industries.
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e-Book
Real-Time Hyperpersonalization in HospitalityIn this era where one-size-fits-all approaches are becoming obsolete, real-time personalization is transforming the guest experience. By using advanced predictive analytics and machine learning, cruise operators can now craft and optimize next-best offers tailored to each guest's unique preferences and behaviors. This cutting-edge approach enhances every aspect of the journey, from dining and entertainment to shore excursions and onboard shopping.
This e-book explores how modern cruise lines are harnessing the power of real-time data processing and advanced analytics to create seamless, personalized experiences. You'll learn more about Norwegian Cruise Line's success story, exploring how technologies like SAS Event Stream Processing and SAS Machine Learning can turn vast amounts of data into actionable insights, setting new standards for personalization to not only elevate guest satisfaction but also drive significant business value.
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ホワイトペーパー
Navigating the uncertain world of third-party cookiesSAS Whitepaper
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アナリスト・レポート
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024SAS® Customer Intelligence 360, which helps craft compelling next-best experiences tailored to wherever customers are in their journeys, is named a Leader in The Forrester Wave.
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e-Book
The insurance data and AI revolutionInsurers face continual disruptions these days as they respond to price sensitivity, the push for sustainable practices, evolving regulations, climate change issues and all types of heightened risks. How should they respond?
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アナリスト・レポート
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024.
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ホワイトペーパー
Creating Meaningful Data-driven Customer JourneysBuilding a brand to achieve customer trust through responsible, personalized engagement.
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e-Book
Personalized advertising that you controlBanks that control their own personalization models, data and ad delivery ultimately deliver a better customer experience.
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ホワイトペーパー
Improving HCP Engagement with Digital AnalyticsDigital analytics can facilitate practical insights for enhancing customer experiences and improving digital engagement.
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アナリスト・レポート
SAS is a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023.The Forrester Wave™: AI Decisioning Platforms, Q2 2023 recognizes SAS for seamlessly integrating world-class analytics for decisioning.
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e-Book
Cracking Tomorrow's CX CodeExecutive summary and key recommendations.
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ホワイトペーパー
Retail bank media networks: Monetize customer data with personalized offers and advertisingThe creation of a “retail bank media network” can drive more valuable next-best offers, generate new ad revenue, offset revenue shortfalls and increase shareholder value.
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e-Book
The Path to a Single Customer ViewLearn how CDPs are evolving as marketing technology modernizes, possibilities for CDP use cases, how to define use cases, retailers that successfully use CDPs and what organizations should consider before selecting the CDP that's right for them.
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ユーザー事例
Voetbalmedia社、1,400万人のサッカー選手および愛好家との絆を深めるためにSASのMarTechを活用SAS Customer Intelligence 360は、オランダのフットボール・プラットフォームにおける「唯一無二のオファーと体験を通じてユーザーのリーチ率と参加率を改善する取り組み」に貢献しています。
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ホワイトペーパー
Cracking Tomorrow's CX CodeThe CMO Council and SAS embarked on an extensive study to understand where CX gaps and opportunities lie. We looked at CX from various perspectives and conducted separate surveys for consumers and marketers. We compared mature CX capabilities between top and bottom performers. We noted changes and similarities in CX attitudes from pre-pandemic days to today.
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アナリスト・レポート
SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022.
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ホワイトペーパー
Banking in 2035: global banking survey reportWhat trends do banking leaders consider to be the greatest risks and the greatest opportunities? What internal and external barriers stand in their way? What technologies will help them harness the opportunities ahead? Download the report to explore.
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ホワイトペーパー
Banking in 2035: three possible futuresThis paper explores how the major forces affecting banks may evolve between now and 2035, seen through the lens of three potential scenarios.
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ホワイトペーパー
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer InteractionsThe digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions.
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ユーザー事例
ノルウェー最大の通信／メディア／テクノロジー・プロバイダー、ハイブリッド・クラウド・アプローチを用いて顧客の期待の急速な変化に適応Telenor社はSAS Viya on AzureとSAS Customer Intelligence 360を活用して、リアルタイム・アナリティクスに基づきパーソナライズされた顧客サービスを迅速に提供しています。
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ユーザー事例
クラウドベースのアナリティクスとAIで顧客エンゲージメントを強化1-800-FLOWERS.COM社は、顧客の愛情表現、つながり合い、祝意伝達をSAS Viya on Azureで支援しています。
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ユーザー事例
フィンランド最大手のリテール銀行、顧客サービスとクレジット・スコアリングを改善するためにAIを適用S-Bankは、SAS Viya on Azureを活用して、より優れた顧客サービスと、より迅速かつ正確なローン契約処理を提供しています。
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記事
顧客データ・プラットフォーム（CDP）： 概要と重要性 最近、CDP（顧客データ・プラットフォーム）の人気が高まっていますが、これにより市場に相当な規模の混乱が生じています。ここでは、CDPの仕組み、考慮すべき課題、さらには、シームレスな統合を用いてCDPを超えるメリットを実現する方法ついて、知っておくべきことすべてを紹介します。
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ユーザー事例
Finding your best customers with machine learningSeacoast Bank enhances customer value using AI and SAS Visual Analytics on SAS Viya.
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ホワイトペーパー
The Real-Time and Predictive Commerce Playbook for CMOsFind out how the shift toward real-time and predictive analytics is empowering retailers, and learn the top 10 actions you should take to become a successful retailer in the age of digital Darwinism.
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記事
アップセルとクロスセルで顧客収益性を上げたい！(1/4)アップセルやクロスセルを実施する上でどのようなデータと分析が成功の鍵を握るのでしょうか。顧客一人あたりの売上や収益を上げ、キャンペーン施策を成功させたい方にも必見です。
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記事
顧客理解を促進させる顧客セグメンテーション分析(1/3)効率よく的確に顧客にアプローチを行うためには、セグメンテーションが重要といえます。具体的にマーケティングへ活用し、顧客の変化を捉えるための手法をステップごとに解説します。
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ホワイトペーパー
Keys to robust credit risk modeling and decisioning for better customer experienceModernizing and automating the end-to-end process for origination and servicing – from data management to model development to credit decisions – can reduce credit losses and boost performance. This paper explores how infusing machine learning into this process supports more effective credit decisions for individuals, products or portfolios.
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ホワイトペーパー
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer ExperienceThis Harvard Business Review Analytic Services report looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences.
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ホワイトペーパー
Using Hybrid Cloud Capabilities for True Omnichannel MarketingSeamless, agile customer interactions require a marketing system that can collect data about a customer’s interactions and behavior across all touch points, regardless of underlying technology. Learn how SAS Customer Intelligence 360 lets you use both cloud and on-site channels and data to create an omnichannel marketing solution.
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e-Book
How Can Retailers Satisfy Today's Customers? With omnichannel analytics, you can use all the data you’re collecting on multiple channels, combine it with product data to improve all retail operations, while also improving the customer experience.
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ホワイトペーパー
Data and the customer experienceFor true customer engagement, marketers have moved beyond transactional interactions such as coupons and traditional tactics that do not offer an engaging experience. Using data and analytics for a deeper understanding of the customer, marketers are more successful in building the relationship.
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記事
AIマーケティング： どのような未来を秘めているのか？AIマーケティングとは、人工知能（AI）とアナリティクスを活用してリアルタイム・パーソナライゼーションでカスタマー・エクスペリエンスを強化しながら、マーケティング結果の改善を図る取り組みのことです。
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ホワイトペーパー
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility ServicesLearn how automakers and their partners are using IoT data and analytics to help them reshape business models, seize new sources of revenue and develop inventive ways to better serve customers.
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ホワイトペーパー
Beyond The CampaignMarketing leaders are constantly trying to build profitable customer relationships by delivering innovative marketing strategies that reach and energize the audience. At the same time, initiatives like customer experience management are driving the need for a marketing makeover. This paper shows how leading companies are repositioning their marketing efforts to prepare for a more data- and results-driven environment.
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ホワイトペーパー
Using Data to Create Outcome-Based Customer ExperiencesA framework for moving from a transactional, static data framework (think traditional customer experience management) to a more fluid, analytically driven approach where the data and analytics are fused into the process rather than being siloed.
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ホワイトペーパー
The Internet of Things: Marketing’s Opportunities and Challenges Learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the consumer’s current context.
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ホワイトペーパー
Power your digital transformation with guided analyticsMarketers today must deploy a wide range of advanced analytics with total transparency and without needing to be a data scientist to evaluate the results. SAS provides the most complete analytics solutions for marketers.
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e-Book
How Customer Intelligence Is Energizing the Utilities IndustryLearn how to use customer analytics to move from mass marketing that often misses your targeted customers (or comes at the wrong time) to more right-timed and contextual offers based on the data you already have.
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ホワイトペーパー
Using Big Data to Enable the Omnichannel Retail ExperienceAs trends in consumer buying patterns continue to evolve, retailers need solutions that can derive deep data analytic insights to provide a more sophisticated, centralized view of their customers’ preferences and buying journeys.
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記事
マーケティング・オートメーションとは？マーケティング・オートメーションとは、収集した顧客データを活用し、すべてのチャネル（Eメール、SNS、Web）を横断して、より効果的なキャンペーンの作成や、より的確な意思決定の実現を図る取り組みです。
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e-Book
ホワイトペーパー
Tomorrow's telcoCSPs spend more than 50 percent of their budgets on growing their networks, but few use analytics to guide capacity-planning decisions. Studies and surveys show that churn is a direct result of CSPs not knowing their customers well. How can CSPs learn to do more with less? The answer is advanced analytics.
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e-Book
Improving Customer ExperienceEveryone makes better decisions with easy access to powerful, interactive analytics – no matter the size of the business. This e-book profiles seven organizations that are using self-service data visualization and exploration to make big improvements in the way they work.
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ホワイトペーパー
Getting to Why in Omnichannel Marketing AttributionThis paper explores the role of advanced analytical tools in understanding customers, driving marketing effectiveness and optimizing strategies and tactics to maximize business results.
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ホワイトペーパー
Marketing attribution: Giving credit where credit is dueMarketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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ホワイトペーパー
Improve Customer Experience with Actionable Artificial Intelligence While more marketers turn to artificial intelligence technologies, this new territory also raises more questions. This paper offers a detailed look into how AI works, and explores the opportunities and challenges it presents.
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ホワイトペーパー
Redefining Brand Performance for the 21st CenturyUse analytics and technology platforms to become genuinely customer-centric, and make the right connections with customers at the right time, on the right device.
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記事
データとカスタマー・ジャーニーをリンクさせることの重要性顧客の将来の行動を予測したければ、過去の行動履歴を調べるのが得策です。この取り組みの成否は、手元にある豊富な顧客データを存分に活用できるかどうかにかかっています。
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ホワイトペーパー
Data Elevates the Customer Experience Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new Forbes Insights report Data Elevates the Customer Experience.
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ホワイトペーパー
Operationalizing and Embedding Analytics for ActionOperationalizing and Embedding Analytics
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ユーザー事例
The right offer every timeMigros individualizes its marketing with SAS Customer Intelligence, sees response rates and revenue increase.
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インタビュー
Q&A: What's your level of digital marketing maturity?The technologies have evolved, but the game hasn't changed. Great customer experiences start with strong digital marketing strategies.
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アナリスト・レポート
Gartner、「デジタル・マーケティング・アナリティクスに関するMagic Quadrant」でSASをリーダーと位置付け -
アナリスト・レポート
SAS、2014年の国内マーケティング・ソフトウェア市場でシェアNo.1を獲得 -
記事
マーケターの4類型：あなたはどのタイプ？マーケターとして、デジタル革命の渦中でビジネスの成功に貢献するために必要な幅広いスキルを身につけているかどうかをご確認ください。
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ホワイトペーパー
The Architecture and Security of SAS® Marketing Operations Management The architecture of the SAS Marketing Operations Management solution and various aspects of its deployment.
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記事
現代の「消費者像」にみる７つの特徴Bay、Chico’s、ブルックスブラザーズのビジネスリーダーが語る今日の購買者
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ホワイトペーパー
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy CustomersContact Center & Customer Experience Management
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ホワイトペーパー
Unleashing the Power of Text Analytics for Travel Discover how text analytics can improve the way your travel organization runs its business – from marketing to operations to revenue management.
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アナリスト・レポート
ホワイトペーパー
Marketing Analytics for Manufacturing: Forging Customer InsightsBusiness Intelligence
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記事
SAS Customer Intelligence ROIという切り口でマーケティングを最適化する組織がさまざまな取り組みによって蓄積した膨大な情報を分析し、マーケティングを最適化すると言えば、キャンペーンコストの削減やターゲティングの精度向上が真っ先に思い浮かぶかもしれません。それらも大切な業務改革ですが、その先にある本来の目的を見失ってはいないでしょうか。
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記事
宣伝文句に惑わされないために ～ソーシャルメディアを有効に活用する10の方法～1990年代にオンライン・マーケティングが登場した際、新しいデータ、説明責任、計測方法がもたらされたように、ソーシャルメディアもそれと同様のチャンスをもたらすでしょう。ただし最終的に重要なのは消費者が自社のブランドにどのように反応し、自社のビジネスにどのように影響を与えているかを理解することです。
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記事
色鉛筆と絵で顧客を理解する消費者に問いかける質問は通常の調査と同じですが、絵を使って答えてもらい、CEOが顧客の本当の意見を把握できるように支援する「心理学的作画（psychological drawings）」についてご紹介します。
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記事
試行錯誤はムダにならない企業のソーシャル・メディア活用はどの程度進んでいるのでしょうか。成功企業に共通するパターンはあるのでしょうか。そして、具体的な成功事例はどのようなものでしょうか。企業のソーシャル・メディア活動を研究し、顧客企業に向けた提案も行っているNTTデータ経営研究所 情報未来研究センター センター長 山下 長幸氏に聞きました。
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記事
ソーシャルメディア分析で成功するために 先進組織の共通点は「何をしたいか」を明確にすることビッグデータは名前のとおり膨大です。分析のやり方もわからなければ、そもそも効率的に収集するやり方すらわからないという意見が大半を占めるでしょう。ゴールは消費者の深層心理をあぶり出し、ビジネスにつなげることに置くとして、まずは、基本から始める。基本はリスニング（傾聴）です。
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記事
ソーシャルメディア、オープンデータ、政府の将来市民と政府との間のやり取りはオンライン化しつつあります。 私たちがソーシャル Web を利用する際に残るデータ証跡は、計り知れないほど大量のデータを生成しています。そこには、経済や社会に革新をもたらす新たな情報源としての可能性がある反面、プライバシーや情報の所有権に関する新たな懸念も生じています。
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記事
SAS Social Media Analyticsでユーザーの声を聞くソーシャルメディアで交わされる消費者の発言を自動的に収集・分析することで、自社の製品／サービス／ブランドについて世間でどのように評価されているかを把握できる。消費者市場の声を「傾聴」することで、マーケティング担当者や市場調査担当者は迅速かつ適切な意思決定を行うことが可能になる。
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記事
顧客要求は、どう変化しているのか？高パフォーマンスの分析ツール活用のススメネットワーク回線の需要予測は、ますます困難になってきていますが、利用者の要求にこたえるためには、顧客データとネットワークの状態を示す情報をニア・リアルタイムに関連づけてくれる新たな手段が必要不可欠です。高パフォーマンスの分析ツールを活用し大量のデータを分析すれば、ビジネスに役立つ情報を得ることができます。
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e-Book
Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.
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e-Book
Operational Marketing: From Hard Work to Heroic PerformanceLearn how SAS solves your most frustrating operational challenges and the big customer engagement boost this could give to your campaigns.
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e-Book
Retail Experimentation: The New FundamentalsFacing growing pressure to compete for customers on the quality of their customer experience, many retailers are taking an even more rigorous, scientific approach to improving that experience through experimentation.
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e-Book
Strategic Marketing: From aspirational to exceptional customer experienceLearn how SAS analytics transforms those irritating strategic frustrations into your most compelling omni-channel successes yet.
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ホワイトペーパー
AI and analytics are powering a demand planning and customer experience revolutionToday, thanks to next-day shipping, product shortages and transportation disruptions, availability and delivery speed have become the deciding factor for consumers, making inventory availability the ultimate competitive advantage for retailers.
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ホワイトペーパー
SAS Experience 2030Today’s consumers not only expect a lot from brands, they also capitalize on AI, IoT, mixed reality and other immersive and emerging tech. This puts tremendous pressure on marketing organizations to reinvent their operating models so they can act in the moment.
This global report identifies the various relationships between brands and consumers that shape customer engagements today, uncovering where they are aligned and where they are not. It provides insights to help brands bridge those gaps to build a forward-looking customer experience framework to help move their companies into the future.
Third-party paper sponsored by SAS and conducted by Futurum Research.
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e-Book
The Secrets of Delivering Exceptional Customer ExperienceIn this e-book, you’ll hear from some of our customers who have radically improved their customer experience and marketing performance with the help of customer intelligence analytics, driving real change in their organizations and focusing on the customer needs.
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ホワイトペーパー
Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and BeyondThis report gives all executives strategies to digitally transform - while keeping customers at the center of the business. It underscores SAS' belief that while technology solutions are at the core of CX transformation, companies need to also create the right operating models and have the right talent in place to succeed at CX – during both stable times and uncertain ones.
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ホワイトペーパー
Experience 2030: Pulse ReportThis pulse report is the result of a re-examination of our prior research, informed by the responses of more than 600 global consumers, executives, marketers and technology professionals during June and July 2020. We validated that the operating models for consumer and brand engagement hold true yet continue to be redefined as brands adapt and accelerate their plans to build for the future.
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ホワイトペーパー
TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoTcustomer data, IoT
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ホワイトペーパー
Experience 2030. The Future of Customer Experience is... NOW!Futurum and SAS conducted a global survey including more than 1,700 consumers and brands from the United States, Canada and Mexico to understand what defines customer experience today and how it’s evolving through the year 2030.
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e-Book
In-the-Moment MarketingDigital transformation is now a top issue for most executives. It’s what unlocks the real-time insights and agility needed to deliver value to customers in the moments that matter.
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ホワイトペーパー
SAS - Hospitality ProviderHave you ever wondered how much value your martech solutions truly provide to your organization? Well, wonder no more. In this research study completed with a North American hospitality provider, we calculated just that. And the results were impressive
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ホワイトペーパー
Delivering Experiences That Win Business and Build LoyaltyTo help business leaders become competitive with their CX offerings and confident about the returns on their CX technology investments, this report delves into the specifics of what distinguishes CX champions from the rest of the pack.
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e-Book
Planning For CDP Success: A guided journey for choosing a customer data platformLearn how customer data platforms are evolving as marketing technology modernizes, possibilities for CDP use cases, how to define use cases, and what organizations should consider before selecting the CDP that's right for them.
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e-Book
Customer experience - now and into the futureExperience 2030: Research reveals 5 key themes driving customer experience. Build a forward-looking customer experience framework.
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ホワイトペーパー
Where does marketing stop and advertising begin?The demise of third-party cookies will undoubtedly present a huge challenge for organizations when accessing the data needed for marketing and advertising purposes. Learn the three strategic actions that brands should take to be successful in preparing for MadTech, which combines marketing and advertising technologies.
もっと詳しく知りたい場合は・・・
SAS Customer Intelligence 360の導入をサポートします。あなた自身についての情報を少しだけお知らせください。後日、具体的なニーズをお伺いするために、SASの担当者からご連絡させていただきます。