SAS IS A LEADER
The Forrester Wave™: Customer Analytics Technologies, Q2 2024
SAS helps organizations accelerate and monetize their marketing efforts with the power of a best-in-class customer analytics solution.
Reference customers uniformly expressed that they are extremely satisfied with SAS and praised the vendor’s ability to deliver value quickly. Data rich enterprises with strong analytical resources should consider SAS to turbocharge their customer insights."
Explore More SAS Resources
To browse resources by type, select an option below.
-
- Select resource type
- ANALYST REPORT
- ARTICOLO
- Blog Post
- Case Study
- E-book
- Estratto
- Infografica
- Intervista
- Ricerca
- Serie
- Testimonianza
- Video
- Webinar
- White Paper
- White Paper
- ANALYST REPORT SAS is a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024
- E-book Real-Time Hyperpersonalization in Hospitality
- White Paper Navigating the uncertain world of third-party cookies
- Testimonianza Leading cruise line personalizes passengers’ onboard experience in real time
- E-book The insurance data and AI revolution
- ANALYST REPORT SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024
- Testimonianza Modern, real-time marketing grew membership and incremental sales for leading grocery retailer
- White Paper Creating Meaningful Data-driven Customer Journeys
- E-book Personalized advertising that you control
- White Paper Improving HCP Engagement with Digital Analytics
- ANALYST REPORT SAS is a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023.
- E-book Cracking Tomorrow's CX Code
- White Paper Retail bank media networks: Monetize customer data with personalized offers and advertising
- E-book The Path to a Single Customer View
- Testimonianza Modern, real-time marketing increases customer loyalty and revenue for property management company and its retail tenants
- Testimonianza Predicting real-time insurance needs with hyperpersonalization
- Testimonianza One airport operator is making every journey personal for passengers
- Testimonianza Voetbalmedia uses martech from SAS to better engage with 1.4 million football players and enthusiasts
- White Paper Cracking Tomorrow's CX Code
- ANALYST REPORT SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022
- White Paper Banking in 2035: global banking survey report
- White Paper Banking in 2035: three possible futures
- White Paper Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions
- ARTICOLO Customer Data Platform: cos’è e perché è importante
- Testimonianza Viking Europe guida il cambiamento mettendo SAS Customer Intelligence 360 al centro della sua trasformazione digitale
- Testimonianza Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approach
- Testimonianza Protecting nature with dollars and sense
- Testimonianza Integrated marketing improves results for marketers and customers
- Testimonianza A customer connection is the special ingredient
- Testimonianza Finland’s top retail bank applies AI to improve customer service and credit scoring
- Testimonianza Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond
- Testimonianza Maximizing the reach and impact of an eHealth hub
- Testimonianza Complex telco product portfolio, maximum agility thanks to intelligent decisioning
- Testimonianza Reaching 3.6 million football fans via comprehensive marketing analytics
- Testimonianza L'istituto finanziario svizzero usa gli advanced analytics per reimmaginare il marketing e personalizzare la customer experience
- ARTICOLO The 5 new rules of retail
- ANALYST REPORT The Total Economic Impact Of SAS Customer Intelligence 360
- Testimonianza Using customer intelligence to optimize advertising sales
- ARTICOLO Tread carefully with customer data platforms
- Testimonianza Le emozioni sono la porta d'ingresso dell'experience
- ARTICOLO Five trends that will reshape customer experience
- Testimonianza Essere e fare banca oggi. L'ossessione della customer experience.
- Testimonianza Telecom calls on automation to improve market position
- ARTICOLO IoT: The customer experience accelerator you can't afford to ignore
- White Paper The Real-Time and Predictive Commerce Playbook for CMOs
- ARTICOLO What big data has brought to the privacy discussion
- White Paper Keys to robust credit risk modeling and decisioning for better customer experience
- ARTICOLO Rafforza il volto umano dei servizi bancari grazie all'Intelligenza Artificiale
- ARTICOLO La rivoluzione dell’Intelligenza Artificiale parte dagli Analytics
- ARTICOLO Effective real-time marketing
- White Paper Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience
- White Paper Using Hybrid Cloud Capabilities for True Omnichannel Marketing
- ARTICOLO Contextual engagement
- ARTICOLO Data and the customer experience
- E-book How Can Retailers Satisfy Today's Customers?
- White Paper Data and the customer experience
- ARTICOLO How to improve your AI marketing skills
- ARTICOLO Building confidence in your customer experience
- ARTICOLO Three ways to improve real time marketing results
- White Paper Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services
- White Paper Beyond The Campaign
- ARTICOLO Customer journey analytics goes mainstream
- White Paper Using Data to Create Outcome-Based Customer Experiences
- White Paper The Internet of Things: Marketing’s Opportunities and Challenges
- White Paper Power your digital transformation with guided analytics
- E-book How Customer Intelligence Is Energizing the Utilities Industry
- White Paper Using Big Data to Enable the Omnichannel Retail Experience
- ARTICOLO What is marketing automation?
- ARTICOLO Real-time customer engagement is the future of experience management
- E-book White Paper Tomorrow's telco
- E-book Improving Customer Experience
- ARTICOLO The marketing analytics must-haves
- ARTICOLO Harnessing the martech advantage
- White Paper Getting to Why in Omnichannel Marketing Attribution
- White Paper Marketing attribution: Giving credit where credit is due
- White Paper Improve Customer Experience with Actionable Artificial Intelligence
- ARTICOLO IoT: The next best thing to reading your customer’s mind
- White Paper Redefining Brand Performance for the 21st Century
- ARTICOLO Marketing for the midmarket
- ARTICOLO Linking data to the customer journey
- ARTICOLO Putting you at the frontier of the fan experience
- White Paper Data Elevates the Customer Experience
- Serie Brand equity has a big role in RCI's strategy
- ARTICOLO Customer journey management: Eliminating missed opportunities
- ARTICOLO Small but mighty: Modern marketing for the midmarket
- White Paper Operationalizing and Embedding Analytics for Action
- Testimonianza The right offer every time
- ARTICOLO The marketer's dream: Harmonic convergence
- ARTICOLO Customer segmentation for the new digital experience
- Intervista Using data to control unruly hotel pricing
- Intervista Q&A: What's your level of digital marketing maturity?
- Serie The customer journey: Why you need journey maps
- ARTICOLO The modern marketing leader: Is your CMO ready?
- ARTICOLO Customer loyalty in a digital world: A new approach
- Testimonianza Optimization delivers more revenue while slashing marketing costs
- ARTICOLO Four multichannel marketing strategies that deliver exceptional customer experiences
- ARTICOLO Marketing measurement do's and don'ts
- ARTICOLO Out of size, out of mind
- White Paper The Architecture and Security of SAS® Marketing Operations Management
- ARTICOLO Empty shelves: The retail analytical talent deficit
- ARTICOLO Moving beyond the ad server
- ARTICOLO The first step in building a better customer experience
- ARTICOLO The era of gargantuan data
- ARTICOLO Marketing optimization: Five lessons learned at a major US bank
- ARTICOLO Seven characteristics of the modern consumer
- White Paper Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers
- White Paper Unleashing the Power of Text Analytics for Travel
- ARTICOLO Do marketers need real-time analytics
- ARTICOLO The digitization of everything – its impact on the buyer’s journey and marketing’s role
- ANALYST REPORT White Paper Marketing Analytics for Manufacturing: Forging Customer Insights
- E-book Brilliant decision?
- White Paper SAS - Hospitality Provider
- White Paper AI and analytics are powering a demand planning and customer experience revolution
- E-book Planning For CDP Success: A guided journey for choosing a customer data platform
- White Paper Where does marketing stop and advertising begin?
- E-book In-the-Moment Marketing
- White Paper Delivering Experiences That Win Business and Build Loyalty
- E-book Strategic Marketing: From aspirational to exceptional customer experience
- E-book Retail Experimentation: The New Fundamentals
- White Paper Experience 2030. The Future of Customer Experience is... NOW!
- White Paper TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT
- E-book Operational Marketing: From Hard Work to Heroic Performance
- White Paper SAS Experience 2030
- E-book The Secrets of Delivering Exceptional Customer Experience
- White Paper Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond
- White Paper Experience 2030: Pulse Report
- E-book Customer experience - now and into the future
- Webinar Data and AI: Accelerators of Banking CX
- Testimonianza Hyper-personalized offers help consumer finance company elevate the customer experience
- Testimonianza InShared moves towards an integrated omnichannel marketing approach with SAS Customer Intelligence solution
© 2024, Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All trademarks are the property of their respective companies. Unauthorized copying or distributing is a violation of copyright law. To purchase reprints of this document, please email clientsupport@forrester.com. For additional information, go to www.forrester.com.