Reference customers uniformly expressed that they are extremely satisfied with SAS and praised the vendor’s ability to deliver value quickly. Data rich enterprises with strong analytical resources should consider SAS to turbocharge their customer insights."
Explore More SAS Resources
To browse resources by type, select an option below.
-
- Select resource type
- ANALYST REPORT
- ARTICOLO
- Blog Post
- Case Study
- E-book
- Estratto
- Infografica
- Intervista
- Ricerca
- Serie
- Testimonianza
- Video
- Webinar
- White Paper
- White Paper
-
ANALYST REPORT
SAS is a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 -
E-book
Real-Time Hyperpersonalization in Hospitality -
White Paper
Navigating the uncertain world of third-party cookies -
Testimonianza
Leading cruise line personalizes passengers’ onboard experience in real time -
E-book
The insurance data and AI revolution -
ANALYST REPORT
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 -
Testimonianza
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer -
White Paper
Creating Meaningful Data-driven Customer Journeys -
E-book
Personalized advertising that you control -
White Paper
Improving HCP Engagement with Digital Analytics -
ANALYST REPORT
SAS is a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023. -
E-book
Cracking Tomorrow's CX Code -
White Paper
Retail bank media networks: Monetize customer data with personalized offers and advertising -
E-book
The Path to a Single Customer View -
Testimonianza
Modern, real-time marketing increases customer loyalty and revenue for property management company and its retail tenants -
Testimonianza
Predicting real-time insurance needs with hyperpersonalization -
Testimonianza
One airport operator is making every journey personal for passengers -
Testimonianza
Voetbalmedia uses martech from SAS to better engage with 1.4 million football players and enthusiasts -
White Paper
Cracking Tomorrow's CX Code -
ANALYST REPORT
SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022 -
White Paper
Banking in 2035: global banking survey report -
White Paper
Banking in 2035: three possible futures -
White Paper
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
ARTICOLO
Customer Data Platform: cos’è e perché è importante -
Testimonianza
Viking Europe guida il cambiamento mettendo SAS Customer Intelligence 360 al centro della sua trasformazione digitale -
Testimonianza
Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approach -
Testimonianza
Protecting nature with dollars and sense -
Testimonianza
Integrated marketing improves results for marketers and customers -
Testimonianza
A customer connection is the special ingredient -
Testimonianza
Finland’s top retail bank applies AI to improve customer service and credit scoring -
Testimonianza
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond -
Testimonianza
Maximizing the reach and impact of an eHealth hub -
Testimonianza
Complex telco product portfolio, maximum agility thanks to intelligent decisioning -
Testimonianza
Reaching 3.6 million football fans via comprehensive marketing analytics -
Testimonianza
L'istituto finanziario svizzero usa gli advanced analytics per reimmaginare il marketing e personalizzare la customer experience -
ARTICOLO
The 5 new rules of retail -
ANALYST REPORT
The Total Economic Impact Of SAS Customer Intelligence 360 -
Testimonianza
Using customer intelligence to optimize advertising sales -
ARTICOLO
Tread carefully with customer data platforms -
Testimonianza
Le emozioni sono la porta d'ingresso dell'experience -
ARTICOLO
Five trends that will reshape customer experience -
Testimonianza
Essere e fare banca oggi. L'ossessione della customer experience. -
Testimonianza
Telecom calls on automation to improve market position -
ARTICOLO
IoT: The customer experience accelerator you can't afford to ignore -
White Paper
The Real-Time and Predictive Commerce Playbook for CMOs -
ARTICOLO
What big data has brought to the privacy discussion -
White Paper
Keys to robust credit risk modeling and decisioning for better customer experience -
ARTICOLO
Rafforza il volto umano dei servizi bancari grazie all'Intelligenza Artificiale -
ARTICOLO
La rivoluzione dell’Intelligenza Artificiale parte dagli Analytics -
ARTICOLO
Effective real-time marketing -
White Paper
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
White Paper
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
ARTICOLO
Contextual engagement -
ARTICOLO
Data and the customer experience -
E-book
How Can Retailers Satisfy Today's Customers? -
White Paper
Data and the customer experience -
ARTICOLO
How to improve your AI marketing skills -
ARTICOLO
Building confidence in your customer experience -
ARTICOLO
Three ways to improve real time marketing results -
White Paper
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services -
White Paper
Beyond The Campaign -
ARTICOLO
Customer journey analytics goes mainstream -
White Paper
Using Data to Create Outcome-Based Customer Experiences -
White Paper
The Internet of Things: Marketing’s Opportunities and Challenges -
White Paper
Power your digital transformation with guided analytics -
E-book
How Customer Intelligence Is Energizing the Utilities Industry -
White Paper
Using Big Data to Enable the Omnichannel Retail Experience -
ARTICOLO
What is marketing automation? -
ARTICOLO
Real-time customer engagement is the future of experience management -
E-book
White Paper
Tomorrow's telco -
E-book
Improving Customer Experience -
ARTICOLO
The marketing analytics must-haves -
ARTICOLO
Harnessing the martech advantage -
White Paper
Getting to Why in Omnichannel Marketing Attribution -
White Paper
Marketing attribution: Giving credit where credit is due -
White Paper
Improve Customer Experience with Actionable Artificial Intelligence -
ARTICOLO
IoT: The next best thing to reading your customer’s mind -
White Paper
Redefining Brand Performance for the 21st Century -
ARTICOLO
Marketing for the midmarket -
ARTICOLO
Linking data to the customer journey -
ARTICOLO
Putting you at the frontier of the fan experience -
White Paper
Data Elevates the Customer Experience -
Serie
Brand equity has a big role in RCI's strategy -
ARTICOLO
Customer journey management: Eliminating missed opportunities -
ARTICOLO
Small but mighty: Modern marketing for the midmarket -
White Paper
Operationalizing and Embedding Analytics for Action -
Testimonianza
The right offer every time -
ARTICOLO
The marketer's dream: Harmonic convergence -
ARTICOLO
Customer segmentation for the new digital experience -
Intervista
Using data to control unruly hotel pricing -
Intervista
Q&A: What's your level of digital marketing maturity? -
Serie
The customer journey: Why you need journey maps -
ARTICOLO
The modern marketing leader: Is your CMO ready? -
ARTICOLO
Customer loyalty in a digital world: A new approach -
Testimonianza
Optimization delivers more revenue while slashing marketing costs -
ARTICOLO
Four multichannel marketing strategies that deliver exceptional customer experiences -
ARTICOLO
Marketing measurement do's and don'ts -
ARTICOLO
Out of size, out of mind -
White Paper
The Architecture and Security of SAS® Marketing Operations Management -
ARTICOLO
Empty shelves: The retail analytical talent deficit -
ARTICOLO
Moving beyond the ad server -
ARTICOLO
The first step in building a better customer experience -
ARTICOLO
The era of gargantuan data -
ARTICOLO
Marketing optimization: Five lessons learned at a major US bank -
ARTICOLO
Seven characteristics of the modern consumer -
White Paper
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers -
White Paper
Unleashing the Power of Text Analytics for Travel -
ARTICOLO
Do marketers need real-time analytics -
ARTICOLO
The digitization of everything – its impact on the buyer’s journey and marketing’s role -
ANALYST REPORT
White Paper
Marketing Analytics for Manufacturing: Forging Customer Insights -
E-book
Brilliant decision? -
White Paper
AI and analytics are powering a demand planning and customer experience revolution -
White Paper
SAS - Hospitality Provider -
E-book
Planning For CDP Success: A guided journey for choosing a customer data platform -
White Paper
Where does marketing stop and advertising begin? -
E-book
Operational Marketing: From Hard Work to Heroic Performance -
E-book
Retail Experimentation: The New Fundamentals -
E-book
Strategic Marketing: From aspirational to exceptional customer experience -
White Paper
SAS Experience 2030 -
E-book
The Secrets of Delivering Exceptional Customer Experience -
White Paper
Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond -
White Paper
Experience 2030: Pulse Report -
White Paper
TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT -
White Paper
Experience 2030. The Future of Customer Experience is... NOW! -
E-book
In-the-Moment Marketing -
White Paper
Delivering Experiences That Win Business and Build Loyalty -
E-book
Customer experience - now and into the future -
Webinar
Data and AI: Accelerators of Banking CX -
Testimonianza
Hyper-personalized offers help consumer finance company elevate the customer experience -
Testimonianza
InShared moves towards an integrated omnichannel marketing approach with SAS Customer Intelligence solution
© 2024, Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All trademarks are the property of their respective companies. Unauthorized copying or distributing is a violation of copyright law. To purchase reprints of this document, please email clientsupport@forrester.com. For additional information, go to www.forrester.com.