Explore resources related to retail & consumer goods analytics.
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Testimonianza
Modern, real-time marketing grew membership and incremental sales for leading grocery retailerMigros uses SAS MarTech solutions to personalize customer journeys, optimize campaign strategies and enhance customer engagement.
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Testimonianza
The right offer every timeMigros individualizes its marketing with SAS Customer Intelligence, sees response rates and revenue increase.
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E-book
5 Tips for Using GenAI to Improve Customer ExperienceImagine predicting customer needs, automating tasks and generating personalized content — all while improving your bottom line. Generative AI is reshaping how businesses use data, enabling smarter decisions and streamlined operations. This guide offers actionable advice on how to harness GenAI's full potential, covering key tips for data management, governance and transparency. Ready to transform your business? Download the e-book now to discover how SAS and AWS can help you harness the power of GenAI.
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White Paper
Using SAS® for aggregate-level, driver-based demand planning This paper outlines methods to derive detailed shipment plans based upon point-of-sale (POS or consumption) data -- all while reducing forecasting errors and planner workloads in the process.
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White Paper
Using machine learning and demand sensing to enhance short-term forecastingEffective supply chain management is critical to ensure the timely replenishment of products by properly managing the movement and storage of raw materials and finished goods from the point-of-origin to the point-of-consumption.
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White Paper
SAS and C.H. Robinson: Rewriting the Rules of Demand Planning, Forecasting and Transportation ManagementCOVID-19's significant and lasting disruptions to the global economy and supply chains have revealed costly vulnerabilities in global supply chains, as well as the need for new, forward-looking planning capabilities that anticipate and account for disruptions.
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White Paper
Improving Inventory Replenishment for Retail Product PromotionsThis paper describes how inventory optimization solutions must better mimic real-world conditions to accommodate promotional demands in order to truly optimize the replenishment process.
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E-book
Data scientists use SAS Viya on Microsoft Azure to develop big innovationsThis e-book features top solutions showcasing how global Hackathon teams used SAS Viya on Microsoft Azure to develop innovative approaches that save time, money, and entire ecosystems, such as the world's coral reefs.
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White Paper
A Practical View of New Product Forecasting In this paper, SAS and Virginia Commonwealth University School of Business examine the current state of new product forecasting and provide a clear, current look at how your peers are using analytics and technology to improve their new product forecasting capabilities.
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E-book
A blueprint for demand planning evolution in four stagesAn interactive guide to planning during times of supply chain disruption.
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White Paper
Maintaining Customer Trust with Martech in Small and Medium-Sized BusinessesFor small and medium-sized businesses (SMBs), marketing technology is essential for staying competitive and building customer trust. A recent Harvard Business Review Analytic Services survey found that 81% of respondents believe martech has a significant impact on fostering trust with customers. It helps SMBs tackle challenges like limited budgets, measuring ROI and team alignment, enabling them to deliver consistent messaging, personalize experiences and work more efficiently. Looking ahead, generative AI is opening up new opportunities for SMBs to evolve their marketing strategies, innovate and stay ahead in an ever-changing market.
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E-book
Strike a balance by uncovering your blind spots.The asset will be utilized in marketing campaigns to educate prospects on the advantages of SAS Intelligent Planning. The asset highlights proven improvements in productivity and forecast accuracy through compelling customer stories.
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Testimonianza
Quality forecasting for grocers, quality products for customersCalimax elevates product quality and availability with SAS for retail demand planning.
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E-book
Retail Media: Own your customer journeyBrands are shifting their advertising budget toward retail media so they can precisely target their desired audience and reach shoppers who are actively in the purchasing mindset, which helps drive sales and generate revenue. As e-commerce continues to grow and competition intensifies, retailers that invest in retail media will be better positioned to succeed in a competitive market. With SAS 360 Match, brands can deliver highly targeted and personalized campaigns by using various data sources such as first-party, CRM and point-of-sale data.
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Testimonianza
Staying ahead of retail trendsSouth Korean retailer cut the time it took to produce critical marketing reports from 15 hours to just 40 minutes, allowing it to stay ahead of market trends and competitors.
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E-book
Build Supply Chain Agility Through DigitizationLearn four key strategies organizations can use to perceive, measure and mitigate supply chain risks while improving overall resiliency.
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ANALYST REPORT
SAS is a Leader in The Forrester Wave™: Enterprise Fraud Management, Q2 2024
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ANALYST REPORT
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024.
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ARTICOLO
How Walmart makes data work for its customersTips from the world's largest retailer on building an infrastructure that makes data work for its 240 million weekly customers.
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White Paper
In Pursuit of Consumption-Based Forecasting SAS-branded reprint of this new joint white paper published by the International Institute of Forecasters, co-authored by Charlie Chase, SAS Advisory Industry Consultant in the Retail & Consumer Goods LOB.
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White Paper
Life-Cycle Price OptimizationSAS can help customers develop well-thought-out markdown plans. Make critical markdown decisions quickly. And maximize margins and inventory sell-through and revenue.
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ARTICOLO
Situational awareness guides our responses – routine to crisisMany circumstances call for situational awareness – that is, being mindful of what’s present and happening around you. The COVID-19 pandemic heightened this need, as leaders across industries used analytics and visualization to gain real-time situational awareness and respond with fast, critical decisions.
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ARTICOLO
What is omnichannel analytics?Omnichannel analytics used to mean recognizing and marketing to customers across all channels. Now, smart retailers know it can, and must, mean so much more.
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Testimonianza
A customer connection is the special ingredientItalian olive oil company Fratelli Carli uses SAS Customer Intelligence 360 to create an integrated, personalized customer experience.
Blogs: Retail
Blogs: Retail
Check out the latest retail blog posts to learn how retail and consumer goods analytics is redefining the industry.
Join the Customer Intelligence Community
Join the Customer Intelligence Community
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