Explore resources related to retail & consumer goods analytics.
How can retailers satisfy today's customers?
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E-book
A blueprint for demand planning evolution in four stagesAn interactive guide to planning during times of supply chain disruption.
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Testimonianza
Quality forecasting for grocers, quality products for customersCalimax elevates product quality and availability with SAS for retail demand planning.
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E-book
Retail Media: Own your customer journeyBrands are shifting their advertising budget toward retail media so they can precisely target their desired audience and reach shoppers who are actively in the purchasing mindset, which helps drive sales and generate revenue. As e-commerce continues to grow and competition intensifies, retailers that invest in retail media will be better positioned to succeed in a competitive market. With SAS 360 Match, brands can deliver highly targeted and personalized campaigns by using various data sources such as first-party, CRM and point-of-sale data.
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Testimonianza
Staying ahead of retail trendsSouth Korean retailer cut the time it took to produce critical marketing reports from 15 hours to just 40 minutes, allowing it to stay ahead of market trends and competitors.
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E-book
Build Supply Chain Agility Through DigitizationLearn four key strategies organizations can use to perceive, measure and mitigate supply chain risks while improving overall resiliency.
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ANALYST REPORT
SAS is a Leader in The Forrester Wave™: Enterprise Fraud Management, Q2 2024 -
Testimonianza
Modern, real-time marketing grew membership and incremental sales for leading grocery retailerMigros uses SAS MarTech solutions to personalize customer journeys, optimize campaign strategies and enhance customer engagement.
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ANALYST REPORT
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024.
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ARTICOLO
How Walmart makes data work for its customersTips from the world's largest retailer on building an infrastructure that makes data work for its 240 million weekly customers.
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White Paper
In Pursuit of Consumption-Based Forecasting SAS-branded reprint of this new joint white paper published by the International Institute of Forecasters, co-authored by Charlie Chase, SAS Advisory Industry Consultant in the Retail & Consumer Goods LOB.
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Testimonianza
One of the world’s largest manufacturers curbs employee turnover using people analyticsYildiz Holding uses predictive modeling from SAS to identify, hire and retain high-value employees.
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Testimonianza
Keeping stores stocked using exceptional demand planningYildiz Holding relies on demand planning from SAS to improve forecasts for manufacturing, inventory and sales planning processes.
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White Paper
Life-Cycle Price OptimizationSAS can help customers develop well-thought-out markdown plans. Make critical markdown decisions quickly. And maximize margins and inventory sell-through and revenue.
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ARTICOLO
Situational awareness guides our responses – routine to crisisMany circumstances call for situational awareness – that is, being mindful of what’s present and happening around you. The COVID-19 pandemic heightened this need, as leaders across industries used analytics and visualization to gain real-time situational awareness and respond with fast, critical decisions.
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ARTICOLO
What is omnichannel analytics?Omnichannel analytics used to mean recognizing and marketing to customers across all channels. Now, smart retailers know it can, and must, mean so much more.
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Testimonianza
A customer connection is the special ingredientItalian olive oil company Fratelli Carli uses SAS Customer Intelligence 360 to create an integrated, personalized customer experience.
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Testimonianza
The right offer every timeMigros individualizes its marketing with SAS Customer Intelligence, sees response rates and revenue increase.
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White Paper
The Impact of Machine Learning on Demand Planning PrecisionAdvanced analytics and intelligent automation are laying the foundation for a powerful new model that can improve demand planning processes and increase forecast accuracy, leading to significant cost savings for consumer goods organizations
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ARTICOLO
Seven characteristics of the modern consumerToday's consumers are connected, content driven and global. Learn how leaders from eBay, Chico’s and Brooks Brothers described their shoppers at the recent Retail Big Show.
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White Paper
AI and analytics are powering a demand planning and customer experience revolutionToday, thanks to next-day shipping, product shortages and transportation disruptions, availability and delivery speed have become the deciding factor for consumers, making inventory availability the ultimate competitive advantage for retailers.
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ARTICOLO
Recommendation systemsCome fanno i recommendation system a sapere cosa stai cercando mentre stai facendo shopping online?
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White Paper
Size Optimization Made Easy With Machine Learning and AnalyticsDiscover how size optimization can help you meet the challenges of assortment management by enabling you to estimate actual customer size demand. There is an answer to these problems – size optimization.
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White Paper
Optimizing energy use in manufacturing with data and AISAS is helping manufacturers deliver mathematically optimized insights that empower production operators to tune process recipe setpoints, accelerate time to value and provide significant energy cost savings associated with manufacturing processes.
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E-book
How Can Retailers Satisfy Today's Customers? With omnichannel analytics, you can use all the data you’re collecting on multiple channels, combine it with product data to improve all retail operations, while also improving the customer experience.
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White Paper
A Practical View of New Product Forecasting In this paper, SAS and Virginia Commonwealth University School of Business examine the current state of new product forecasting and provide a clear, current look at how your peers are using analytics and technology to improve their new product forecasting capabilities.
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E-book
Four Use Cases Show Real-World Impact of IoT This TDWI e-book explores in detail what IoT means and how different industries are taking advantage of it.
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White Paper
Modernize Merchandise Planning With Retail AnalyticsDiscover the top five strategies for modernizing merchandise planning with retail analytics.
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E-book
Profitability under pressure: 5 imperatives for maximizing value through analyticsA guide for retailers and consumer goods companies.
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ARTICOLO
Small but mighty: Modern marketing for the midmarketUsing data to improve the customer experience is how midmarket companies can take on the retail titans to win the hearts of their customers.
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Testimonianza
Come i dati e la tecnologia creano un'esperienza culinaria sostenibile e di qualitàBarilla, il più grande produttore di pasta al mondo, utilizza analisi avanzate e intelligenza artificiale per monitorare l'inventario globale e ottimizzare ordini e consegne per soddisfare la crescente domanda.
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White Paper
Making the case: The ROI of demand managementThis paper shows how to determine the value of improving the credibility of the demand plan. Several templates are included to help in quantifying and documenting the return on investment.
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White Paper
Improving Inventory Replenishment for Retail Product PromotionsThis paper describes how inventory optimization solutions must better mimic real-world conditions to accommodate promotional demands in order to truly optimize the replenishment process.
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White Paper
IoT in Retail: Engaging the Connected Customer How do you make your brick-and-mortar stores as smart as your website so when customers walk in the door, you recognize them and cater to their individual tastes? Learn the key to making in-store shopping as frictionless for your customer as online shopping.
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Testimonianza
Modern, real-time marketing increases customer loyalty and revenue for property management company and its retail tenantsEsas Properties uses SAS Customer Intelligence 360 on SAS Viya 4 to digitize its loyalty program, personalize customer interactions and boost average purchase amounts.
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White Paper
Better Forecasting With Next-Generation Demand ManagementThe multitude of forces affecting the relationship between demand and supply are set to expand their influence. Smart leaders will take advantage of the flood of digital data to better understand those forces to make more accurate and predictive supply chain decisions.
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E-book
The Path to a Single Customer ViewLearn how CDPs are evolving as marketing technology modernizes, possibilities for CDP use cases, how to define use cases, retailers that successfully use CDPs and what organizations should consider before selecting the CDP that's right for them.
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White Paper
Demand ShapingDemand shaping is commonly thought of in terms of demand manipulation. This paper provides an extended version of demand shaping that helps organizations understand the dynamics of both supply and demand.
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ARTICOLO
The connected consumer: IoT's impact on the future of retailThe IoT and the connected consumer are set to revolutionize retail. Here are a few ways companies can take advantage of technology advancements.
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White Paper
Sales & Marketing Report 2017 - The Digital ExperienceCGT’s Sales & Marketing Report 2017, sponsored by SAS, looks at progress on several key topics, including supply chain, trade promotion, direct-to-consumer marketing, data and analytics, security and the digital enterprise.
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Testimonianza
Electric cooperative sharpens forecasts, reduces energy costsNCEMC decreases forecast generation time from six weeks to just a few hours.
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ANALYST REPORT
Artificial Intelligence In Retail: What Now?This RSR Benchmark Report examines retailers’ attitudes about AI/ML technology and whether it can be used to turn data into insights and help retailers better understand the environments they operate in.
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White Paper
Using SAS® for aggregate-level, driver-based demand planning This paper outlines methods to derive detailed shipment plans based upon point-of-sale (POS or consumption) data -- all while reducing forecasting errors and planner workloads in the process.
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E-book
Retail Experimentation: The New FundamentalsFacing growing pressure to compete for customers on the quality of their customer experience, many retailers are taking an even more rigorous, scientific approach to improving that experience through experimentation.
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E-book
Achieve Data-Driven Digital Transformation in Retail and Consumer GoodsTo increase profitability, teams must be able to quickly transform raw data into operational insights that support every kind of decision they make.
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E-book
Data scientists use SAS Viya on Microsoft Azure to develop big innovationsThis e-book features top solutions showcasing how global Hackathon teams used SAS Viya on Microsoft Azure to develop innovative approaches that save time, money, and entire ecosystems, such as the world's coral reefs.
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White Paper
SAS and C.H. Robinson: Rewriting the Rules of Demand Planning, Forecasting and Transportation ManagementCOVID-19's significant and lasting disruptions to the global economy and supply chains have revealed costly vulnerabilities in global supply chains, as well as the need for new, forward-looking planning capabilities that anticipate and account for disruptions.
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White Paper
Using Big Data to Enable the Omnichannel Retail ExperienceAs trends in consumer buying patterns continue to evolve, retailers need solutions that can derive deep data analytic insights to provide a more sophisticated, centralized view of their customers’ preferences and buying journeys.
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White Paper
The Real-Time and Predictive Commerce Playbook for CMOsFind out how the shift toward real-time and predictive analytics is empowering retailers, and learn the top 10 actions you should take to become a successful retailer in the age of digital Darwinism.
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E-book
Internet of Things: Understanding the JourneyWhether your focus is business outcomes or technology challenges, this guide provides the insights to accelerate your IoT journey.
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White Paper
Panoramica di settore
Using Machine Learning and Demand Sensing to Enhance Short-Term ForecastingEffective supply chain management is critical to ensure the timely replenishment of products by properly managing the movement and storage of raw materials and finished goods from the point-of-origin to the point-of-consumption.
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White Paper
Four Elements of Sustainability AnalyticsDirectors at consumer-packaged goods manufacturers who embrace sustainability grow their revenue while improving lives and environmental outcomes.
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E-book
Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.
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White Paper
Using Advanced Analytics to Model, Predict, and Adapt to Changing Consumer Demand Patterns Affected by COVID-19SAS advanced analytics and predictive modeling tools can help businesses understand demand, adjust strategies, and emerge stronger and more agile than ever.
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White Paper
Assisted Demand Planning Using Machine Learning for CPG and RetailIntelligent automation techniques can be applied to all kinds of activities across your organization to reduce the everyday repetitive work while uncovering key insights to improve the effectiveness of your processes, as well as your workforce.
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ARTICOLO
The 5 new rules of retailThere is good news for retailers. Analytics can help overcome some of the effects of disruption, allowing retailers to move from long-term seasonal forecasting to more agile planning.
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Testimonianza
Viking Europe guida il cambiamento mettendo SAS Customer Intelligence 360 al centro della sua trasformazione digitaleViking Europe guida il cambiamento mettendo SAS Customer Intelligence 360 al centro della sua trasformazione digitale: la multinazionale per la fornitura di servizi e prodotti per l'ambiente di lavoro (ex Office Depot Europe) crea una customer experience coinvolgente attraverso il data-driven marketing
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ANALYST REPORT
dbInsight: SAS Viya is living large on AzureLearn how Azure provides the onramp to a new customer base to take advantage of SAS capabilities without having to make big enterprise software commitments.
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Testimonianza
A healthier planet through bioscience innovationThe world’s most sustainable biotech company, Chr. Hansen, uses SAS Analytics to develop effective, natural probiotics for animal health, enabling farmers to produce high-quality, safe food for global consumers.
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ARTICOLO
5 IoT applications retailers are using today The Internet of Things can bring big benefits, but what is IoT and how are retailers taking advantage of it?
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ARTICOLO
Retail cyber risk toleranceManage your data assets just as you would any of your physical assets by putting security plans in place for any and all contingencies.
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ARTICOLO
Analytics at the edgeStreaming data from automobiles, medical devices, location apps and other "things" lives at the edge of the network, where it can be used to monitor existing conditions and evaluate future scenarios. Learn how organizations in multiple industries are finding opportunity in analyzing this data from the Internet of Things.
Blogs: Retail
Blogs: Retail
Check out the latest retail blog posts to learn how retail and consumer goods analytics is redefining the industry.
Join the Customer Intelligence Community
Join the Customer Intelligence Community
Be a part of the Customer Intelligence community, where you can interact with peers and SAS experts to ask questions, share tips and tricks, and get in sync with the customer journey.